Why your website is essential for academic professionals

LinkedIn is great for making academic connections—but is it enough to showcase your entire professional identity? While LinkedIn connects you with peers and opens networking doors, your own website is essential as the definitive, always-accessible repository of all your achievements—on your terms. Why a website is indispensable for academic professionals: 🔸Acts as a centralized hub for your complete academic story—CV, research, lectures, awards, books, articles, and more. 🔸Hosts all your social media and research links, from LinkedIn, Google Scholar, ORCID, and ResearchGate to YouTube, podcasts, and media interviews. 🔸Lets you feature portfolio items, syllabi, presentations, downloadable resources, and even a contact form for speaking or project invitations. 🔸Offers customization far beyond LinkedIn, so you control layout, branding, and visitor experience. 🔸Increases your discoverability via search engines, making it easier for students, collaborators, and media to find you and your work. Think of LinkedIn as a dynamic social layer, but your website as the permanent digital home for your academic impact. How have you used your personal website (if you have one) to showcase achievements that don’t fit on LinkedIn? Share your experiences below! #KnowYourFaculty #AcademicBranding #FacultyWebsites #LinkedInTips #ProfessionalPresence #ResearchProfile #ORCID #GoogleScholar

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