NSGA and e-sports: A governance gap in India

Ukraine joins IBIA to strengthen sports integrity Ukraine’s National Platform of Sports Integrity has signed a Memorandum of Understanding with the International Betting Integrity Association (IBIA), marking a key milestone in the country’s commitment to safeguarding fair competition in sport. The partnership establishes a formal cooperation framework between Ukraine’s integrity authorities and IBIA, the global organisation representing over 90 regulated sports betting operators. It will facilitate real-time information sharing, access to IBIA’s monitoring and alert systems, and joint training initiatives focused on detecting and preventing match manipulation. @Khalid Ali, Chief Executive Officer of IBIA, described the agreement as part of the association’s wider Mission 2030 strategy to expand international collaboration on betting integrity. Ukraine’s National Platform noted that the partnership enables direct integration into the world’s largest private integrity monitoring network, helping identify and prevent competition manipulation more effectively. This agreement reinforces Ukraine’s ongoing regulatory and institutional reforms in sport and gambling, ensuring stronger transparency, accountability, and protection for both athletes and sporting organisations. The full article is available on Malta Media: https://lnkd.in/dtYUEG7Y

🇬🇧⚽ Why is The Premier League the best league in the world? Let examine this with some figures. When we talk about the best league in the world, there are certain key factors that make the difference. In my opinion, the most important are: 🔥 High Competitiveness Teams must be on a similar level. At the start of the season, no one can predict with certainty who will be the champion, who will be relegated, or who will qualify for Europe. 🏆 Sporting Level While the Second Division might be more balanced, most people prefer to watch LaLiga. Why? Because the level of the teams makes the difference. Quality attracts, and that’s what really hooks the viewer. 🌟 Presence of Superstars Big-name players not only raise the level of play but also act as global ambassadors for the league. The Premier League meets all three of these factors at the highest standards. But beyond that, there are other aspects that reinforce its global leadership. Let’s look at some key data: 💰 TV Rights Revenue The Premier League 💂♂️ generates €4.451 billion per year in TV rights: 📺 €1.951B from domestic rights (Sky Sports and TNT, 2025–2029) 🌍 €2.5B from international rights (2025–2028) In contrast, LaLiga 🇪🇸 brings in €1.89 billion annually: 📺 €990M from domestic rights (Movistar and DAZN, 2022–2027) 🌍 €900M from international rights ⚖️ Revenue Distribution Model 🇬🇧 Premier League 65% is distributed equally among the 20 clubs 25% based on league position 10% based on number of televised matches Difference between the club that earns the most and the least: around 1.4–1.8x 🇪🇸 LaLiga 50% is distributed equally 25% based on sporting results over the last 5 seasons 25% based on social impact (audiences, season tickets, social media, etc.) Difference between the top-earning club (Real Madrid) and the lowest: 3.5–4x 💎 Total Squad Value 🇬🇧 Premier League: €12.78 billion → Average per club: €639 million 🇪🇸 LaLiga: €5.57 billion → Average per club: €278 million (Real Madrid: €1.4B / FC Barcelona: €1.1B) 💼 Annual Wage Spending 🇬🇧 Premier League: €2.286 billion 🇪🇸 LaLiga: €1.347 billion But here’s a key detail 👇 In LaLiga, 46.9% of total spending is concentrated in just 3 clubs: Real Madrid, Barcelona, and Atlético. In the Premier League, the Top 3 (Manchester City, Arsenal, and Liverpool) represent only 27.7% of the total. Looking at the Top 🔟: In LaLiga, the 10 highest-spending clubs account for 79.1% of the total. In the Premier League, the Top 10 account for 68.6%. These figures show that the Premier League not only leads in revenue and sporting level, but also has a more balanced economic structure, which translates into greater competitiveness and global appeal. Sources: Mundo Deportivo, 2Playbook, LaLiga, SalaryLeak, Transfermarkt, MarketingRegistrado.

I find this week’s UEFA announcement exciting. Reluctantly allowing La Liga and Serie A to play domestic league matches abroad “as an exception, not the rule” signals a pivotal moment. The conversation about the globalisation of domestic leagues can now shift from isolated approvals to a coordinated, long-term strategy. Echoes of the work we’ve done with NFL and MLB recently. Rather than viewing these matches abroad as stand-alone experiments UEFA has the opportunity to unite Europe’s football stakeholders behind a 10-year International Expansion Plan that: · Aligns domestic leagues, clubs, broadcasters, sponsors, and fans under a shared framework · Ensures competitive integrity while creating predictable international opportunities · Builds cumulative value year on year rather than sporadic bursts The 10 year IEP at a glance: 1.) Each major European league (Premier League, La Liga, Serie A, Bundesliga, Ligue 1) is allocated 2 regular season matches abroad annually. With Tier 2 leagues (Eredivise, Ekstraklasa) participating on rotation. 2.) Leagues decide which fixtures to take abroad, rotating season to season to ensure fairness and variety amongst stakeholder league clubs. 3.) Include UEFA-organised showcase matches. The Champions League Final, Super Cup, Europa League Final, Women’s Champions League Final in the plan, strategically placed in global growth markets. 4.) Fixtures are scheduled to avoid overlapping and maximize audience growth potential across different regions. 5.) Sponsors and broadcasters gain a multi-year roadmap to activate globally, reducing risk and increasing return on investment. UEFA is uniquely positioned to serve as the central architect, ensuring expansion is: · Strategic targeting emerging football markets with clear metrics on fan growth, participation, and monetisation · Sustainable balancing global showcase with respect for domestic supporter bases · Collaborative bringing clubs, leagues, and governing bodies into a coordinated ecosystem rather than reactive one-off decisions The NFL’s International Games strategy offers a proven blueprint: - Structured allocation of matches into key markets (London, Munich, Mexico City, São Paulo and now Dublin). - Long-term commitment to each venue to establish loyalty and routine. - Centralised coordination from the league office to maintain brand consistency and competitive balance. For UEFA, a comparable approach could unlock: · New commercial revenues without destabilising domestic licensing · Deepened fan engagement across continents · Globalisation with governance ensuring individual leagues don’t undermine each other’s efforts This moment calls for vision, not just permission. With foresight and collaboration, UEFA can turn a reluctant approval into the first chapter of a deliberate, decade-long global growth plan for European football.

Australian fans of North American sports teams cannot be front row in the stands for their regular season games played 14,500 kilometres away. It’s just not feasible. They can, however, turn on their TV’s and open their devices to catch the game from the comfort of their couch instead, and not miss any of the action. Research increasingly shows that not being able to attend the venue live is not a deterrent for fans but is actually the preferred option for most, with 69% opting for the virtual viewing experience instead of the more traditional face-to-face model (Capgemini, 2023). Greater broadcasting accessibility equals greater fan engagement due to the positive correlation found between media use and sports participation (Tian, Yang & Zhang, 2023). With this is mind, the National Hockey League (NHL) may want to review their current viewing options in Australia to increase the viewing accessibility for a large but mainly untapped demographic. If their Melbourne 2023 Global Series sellout is anything to go by it seems that the fans are ready and raring to go Down Under, they just need a way to reach the game…

Delighted to share the news that the Junior Premier League (JPL) and JPL WARRIORS has partnered with the media agency Sports Revolution, who provide digital screens and dynamic content to leading sports venues across the UK. 🤝 The partnership marks a step forward in creating new opportunities for brands and communities to engage with the game’s future stars and support the environments where young players develop and thrive. Through this collaboration, JPL branding and messaging will now feature on Sports Revolution’s nationwide network of screens, helping to share the league’s story with a wider audience while connecting brands to the most authentic and dynamic youth football platform in the country. For the JPL, the agreement represents another step in its continued growth — strengthening its position as the home of elite youth development and providing new ways for partners to align with a purpose-driven football development ecosystem that spans the UK and beyond. Great to work with Antony, Matthew and Rosie. Super excited to see where this can go. ________________________________________________ *For more information on how your organisation can get involved, or to explore partnership opportunities with the Junior Premier League, please contact Corrie Kane-Thom at corrie@jplsports.com or Charlotte Jones at charlotte.jones@jplsports.com. #partnership #media #sponsorship #football

🚨 Everything you need to know in #SportsBiz today 👇 1. NBA Commissioner Adam Silver says he “would love” to bring a WNBA (Women's National Basketball Association) game to Macau or mainland China 2. FIA – Fédération Internationale de l'Automobile President Mohammed Ben Sulayem is poised to stand unopposed in December’s election to continue leading motorsport’s governing body 3. DAZN secures international rights for Big Ten Conference games in a multi-year deal, also covering Big 12 and Mountain West football and basketball matchups 4. French Football Federation taps streamer Zack Nani to broadcast U21 national team games live on YouTube and Twitch for the next two seasons 5. Big Ten Conference reportedly nearing a US$2.4bn investment from a California-based pension fund, a potential landmark for US college athletics finance 6. Sportway acquires Sportall, expanding its position as a leading sports production and live streaming tech provider 7. UEFA reportedly exploring a World Cup and Euros qualifying overhaul to maintain fan interest in international soccer 8. Newcastle United Football Club and Visa announce a partnership including exclusive activations in Saudi Arabia 9. Florida Quarterback DJ Lagway signs an NIL deal with Red Bull, adding to the brand’s growing roster of college athlete ambassadors 10. National Basketball Association (NBA) and Chinese Basketball Association agree a multi-year partnership focused on player development and exchange opportunities Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire – our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

SportsPro with the key sports business news items, including both men's & women's basketball leagues looking to explore more opportunities in China, as well as the long discussed first private equity involvement in intercollegiate athletics nearing the finish line

Monday Business News🌍 Here’s your weekly roundup of the biggest football business stories from around the world! ⚽💼 1️⃣ Electronic Arts Goes Private in Record $55bn Deal Electronic Arts will be taken private in a $55 billion Saudi-backed leveraged buyout led by Jared Kushner and Silver Lake, the largest take-private transaction in history. EA’s blockbuster franchises such as EA Sports FC, Madden NFL, and The Sims will remain under CEO Andrew Wilson, with investors betting on AI-driven cost reductions to boost profitability after the deal closes in 2027. 2️⃣ BBC Secures 5-Year Deal for Women’s Champions League The BBC has won a five-year deal to broadcast Women’s Champions League matches on free-to-air channels in the UK, showing up to 7 games per season, including the final, to boost accessibility and visibility for the women’s club game. (Source: BBC Media Centre / Insider Sport) 3️⃣ Crux Football Acquires Montpellier Féminines Crux Football has made its first club acquisition by purchasing 100% of Montpellier HSC Féminines, ending 25 years of control by Montpellier’s men’s club management. The deal positions Crux to launch a multisite women’s football network across Europe. (Source: Bloomberg / Football Business Journal) 4️⃣ Liga Portugal’s Central Revenues Rise With Sponsorships Portuguese top-flight clubs generated €29.8 million in centrally distributed revenue in 2024–25, largely driven by enhanced sponsorship deals and collective commercial rights negotiations under Liga Portugal’s central model. (Source: SportBusiness) 5️⃣ FIFPRO Report Warns of Player Health Risks FIFPRO’s latest workload report highlights that many players lacked proper offseason and preseason rest, with Club World Cup teams given as little as three weeks before resuming competition. The report warns football remains an outlier among elite sports, urging minimum protections to safeguard player health and performance. (Source: FIFPRO) 📲 Follow us for more football business insights and updates on global football trends! Applications are open for March & September 2026: https://hubs.ly/Q03Mg5W60 #StudyFootball #WorkinFootball #FootballNews #womensfootball #woso #EA #EASports #FIFPro #LigaPortugal #Montpellier #CruzFootball #BBC #UWCL

European soccer governing body UEFA has launched its next UEFA Champions League media rights tender cycle in key European markets, the first to be managed by Relevent Sports. #SportsBiz #UEFA #UCL https://lnkd.in/e4786Hvh

NCC CEO: Comprehensive Communication Strategy Finalised to Showcase Bahrain's National Efforts in Hosting the Asian Youth Games 2025 Mr. Ahmed Khalid Al Araifi, Chief Executive Officer of the National Communication Centre (NCC) and member of the Supreme Organising Committee for the 3rd Asian Youth Games “Bahrain 2025,” affirmed the Kingdom of Bahrain's readiness to welcome media delegations and ensure comprehensive coverage of this significant sporting event. The Games are scheduled to take place from 22 to 31 October 2025, under the patronage of His Majesty King Hamad bin Isa Al Khalifa. Mr. Al Araifi affirmed that the NCC, in collaboration with relevant authorities, has developed a strategic framework for comprehensive communication plans tailored to address the needs of all stages of the Games. This framework aims to highlight Bahrain's integrated national efforts both locally and internationally, in alignment with the vision of His Majesty King Hamad bin Isa Al Khalifa and the directives of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister, to reinforce Bahrain's status as a premier hub for major regional and international events. The NCC CEO also underscored the collective efforts of all relevant entities dedicated to delivering a remarkable edition of the Games that reflects the Kingdom's global standing. These initiatives are in accordance with the directives of His Highness Shaikh Nasser bin Hamad Al Khalifa, the King’s Representative for Humanitarian Work and Youth Affairs and Chairman of the Supreme Council for Youth and Sports (SCYS), as well as the guidance of His Highness Shaikh Khalid bin Hamad Al Khalifa, First Deputy Chairman of the SCYS, Chairman of the General Sports Authority, President of the Bahrain Olympic Committee, and Chairman of the Supreme Organising Committee for the 3rd Asian Youth Games “Bahrain 2025”, he added. Mr. Al Araifi further emphasised that the NCC is committed to leveraging its expertise, capabilities, and logistical resources to support the Games, ensuring seamless media operations, facilitating the hosting of media representatives, and delivering an exceptional experience that showcases Bahrain's ability to host world-class sporting events with the highest standards of quality and excellence. #Bahrain #BAYG #AsianGames #OCA #BahrainOlympic #BOC #Bahrain2025