How to market to Gen X with value-first messaging

Okey, hand on your hart. Are your customers experiencing a seamless journey, or is each channel a siloed experience? This report I lookt in to from Retalon highlights how businesses leveraging advanced omnichannel analytics are significantly increasing market share and achieving 10% higher average order values. It's about connecting every touchpoint to understand the full customer journey, not just individual interactions. True omnichannel isn't just a buzzword; it's a critical strategy for growth. How are you breaking down channel barriers with data? If you are in to customers journeys and omnichannel marketing analytics this you shoudl read: https://lnkd.in/dwqxi8jq #Omnichannel #CXAnalytics #RetailTech #CustomerJourney #DataDriven

🛍️ In her latest blog, Sandrine Prefaut explores how the omnichannel consumer journey is rising: 📱 70% of shoppers expect a seamless cross-channel experience 🏪 69% still shop primarily in-store 🔁 72% use their smartphones while shopping Locala's Retail Insights Barometer 2025 shows that shopping is now fully omnichannel — consumers move between digital and physical touchpoints without even noticing. To keep pace, marketers need to: ⚡ Catch intent early (speed to signal) 📈 Link awareness to outcomes, not just clicks 🎯 Orchestrate channels around local context 🔁 Build scalable, repeatable playbooks That’s why we created Omni Planner, unifying online and offline data to help brands plan smarter, faster, and more locally. 👉 Read more about how omnichannel planning is evolving: https://hubs.ly/Q03N3rvb0 #Omnichannel #RetailMarketing #AdTech #MediaPlanning #OmniPlanner

Think omnichannel. Measure omnichannel. That was the key message from our workshop at IAB Europe Retail Media Summit 2025, where Zitcha’s Dan Sands and Lisa Avery joined Michael Islip to explore how retailers, brands, and agencies can unlock true omnichannel growth. The takeaway? Retail media’s next chapter belongs to those who break down silos - across channels, teams, and tech - and build for scalability, not headcount. Read the full wrap-up here: https://lnkd.in/gNgFjb_2 #RetailMedia #Omnichannel #IABRetailMediaImpactSummit

HCPs expect relevance, consistency, and value at every touchpoint for commercial performance. The challenge isn’t launching campaigns, it’s weaving them into cohesive experiences. That’s the promise of Omnichannel Excellence, where insight, precision, and orchestration come together to maximize impact and ROI. Learn how: https://bit.ly/489i7NI #Omnichannel #ROI #Campaign #HCPs

🌏 APAC shoppers are redefining the retail landscape. Consumers are blending online discovery with offline action — moving seamlessly between screens and stores. The Locala Retail Insights Barometer 2025 – APAC Edition reveals how omnichannel behavior, mobile habits, and local context are reshaping retail strategies across the region. 📊 Discover: 🔹 Key shopping trends unique to APAC markets 🔹 How mobile and DOOH influence real-world visits 🔹 Why localization drives stronger brand outcomes 👉 Explore the insights and uncover how your brand can stay ahead: [Link] #RetailMarketing #Omnichannel #AdTech #ConsumerInsights #APAC #Locala

In today’s hyper-connected world, the traditional boundaries between online and offline shopping have all but dissolved. Consumers no longer think in terms of channels, and for some they just shop. They expect seamless interactions, whether they're browsing on their phone, visiting a physical store, or engaging with a brand on social media. This shift presents both significant challenges and immense opportunities for all in marketing and advertising. Our goal at Locala is not only to understand these channel-less consumers but to also effectively connect with them, wherever they are in their purchasing journey. 📊 Here are some learnings from our recently concluded Retail Insights Barometer: 🛒 Despite the rise of digital, over 95% say physical retail is still important for brands, but expect more immersive and discovery-led experiences. 🛍 Strong mix of offline and online shopping (54% SG, 57% MY), confirming hybrid journeys. Promotions drive decision-making across all categories. ❤️ 45% Singaporeans skip ads vs 35% in Malaysia with >74% shoppers expecting personalisation from brands. 👉 Download the full report here: https://lnkd.in/g2epkCUB Adrian Kwek Kuang Hue Tan Nayanika Basu Ng Xian Wen Nicole Chuah Riley Rian

⚠️ SPOILER ALERT! The survey results show that despite adoption obstacles, ~96% of GI brand teams using omnichannel capabilities find them valuable, very valuable, or extremely valuable. 🎯 Understanding your obstacles is the first step to overcoming them! 🗺️ Learn from your peers' omnichannel experiences to help gauge your progress, set priorities, and make a plan! Access the full infographic now! 👇 https://lnkd.in/eXSzVAa7 #PharmaMarketing #Gastroenterology #Omnichannel #GIBrand

Retail is rewriting its playbook. Shoppers no longer move in straight lines — they jump between social, search, AI tools, and in-store touchpoints. The result? A customer journey that feels more like a maze than a funnel. The 2025 Retail Whitepaper shows how leading brands are adapting: breaking silos, embracing omnichannel, and building resilience in a shifting market. Because in retail, the winners aren’t those who predict the future — they’re the ones prepared to meet it head-on. Download Yours Here: https://lnkd.in/gXxFgQ3T #RetailTrends #Omnichannel #DigitalStrategy #FutureOfCommerce

⬆️ 89% of GI brand teams are charging ahead with omnichannel strategies. 🎯 Your stakeholders' expectations for seamless, integrated experiences aren't just rising - they're becoming the baseline. The brands that master omnichannel now will own the relationships that matter most. 📍 BGB Group's infographic breaks down adoption trends for gastroenterology brands, must-have tools, and challenging barriers. Grab the full details and stay ahead of the curve. Download now! 👇 https://lnkd.in/eXSzVAa7 #PharmaMarketing #Gastroenterology #Omnichannel #GIBrand

Stop adding channels and start connecting them. Adding more channels for your customers to contact you on doesn't mean better service. In most cases, the opposite is true. In fact, when channels aren’t native and properly connected it usually makes things worse. 👉 Customers repeat themselves 👉 Agents scramble for context 👉 Nobody feels heard It's not omnichannel... It's omni-chaos! True omnichannel is one conversation across every channel. It's seamless, it's human, it's effortless. #CX #Omnichannel #CustomerExperience #ContactCentre #CCaaS