the LEGO Group’s Post

Seventy years ago, we introduced the LEGO® System in Play: a simple yet revolutionary idea that every LEGO brick, no matter when it was made, should fit together. Today, the LEGO System in Play remains the foundation for endless creativity and imagination. It’s why every LEGO brick, even those made generations apart, fit together. It’s why a LEGO astronaut can visit the LEGO Boutique Hotel 👩🚀🏨 or a LEGO DUPLO® giraffe can join a LEGO City adventure. 🦒🏙️ To celebrate this milestone, we’re taking a trip down through the LEGO archive to trace the evolution of how the System in Play has helped create every type of house 🏠 and with them, worlds of imagination! Discover how the System in Play has inspired builders of all generations → https://loom.ly/VvfSnF0. #JustImagine #BehindTheBricks

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Alison Cassidy

Boosting Productivity & Profit with Gamification. Using Lego Serious Play & interactive challenges, I create high-impact workshops that empower leaders & teams - driving innovation, engagement & organisational growth.

1w

Seventy years on, and the LEGO System in Play still captures what learning should be — connected, creative, and built to last. As a LEGO® Serious Play® practitioner, I see those same principles spark transformation in leadership and team development every day. 🧱 Alison 💜

Ronald ten Have (PhD)

Project Manager Security at VodafoneZiggo

1w

Bottom right the first set my parents gave me. It is still in my collection. Only my two nephews broke it down. I need to rebuild it.:-)

Ronald ten Have (PhD)

Project Manager Security at VodafoneZiggo

1w

Done

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A long, long time ago the first impression came through the Lego 555 bulding kit 😊.

Robert Wagman

Söker jobb inom industriteknik!

1w

Bring it back!!!

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Anouk Lemieux

Mine Technical Services Manager, Rio Tinto QMM

1w
Craig Morgan

Hardware Helpdesk Engineer at Varian Medical Systems

1w

Lego is just awesome, it teaches children (and adults) so much and amplifies their creativity. It's also for everyone to play with, my mentally handicapped sister would spend hours building with it and my autistic children can blow your mind with their creations. Thank you Lego and keep up the good work! BTW a Lego Enterprise wouldn't go amiss 😁

Grace Medford

CRM + Digital Project Manager | Strategic campaign delivery | Positive, curious & collaborative.

1w

The Paradisa sets are one of my all time favourites 🩷 !

The Esso garage & petrol station with a monocoq Esso truck was my first Lego set. Great to see children and grandchildren grow up with Lego A fantastic development

Gianmaria Quarta

Award-Winning Architect / Design Strategist | Founder of QUARTA / 问和答 | Architecture, Retail, Brand Transformation

1w

if it wasn’t for LEGO, I’d probably never have become an architect. still waiting for my honorary brick.😉

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