More than a logo – it's the feeling of the brand in your hands Merchandising is brand communication. It means bringing the brand into people’s everyday lives – visible, tangible, emotional. What does this mean for our merchandising team? ➡️ Translating brand identity: Products must reflect our values and quality. ➡️ Understanding target groups: Employees, customers, fans – everyone has different needs. ➡️ Creating relevance: Whether it’s a kids’ toy, an lifestyle product, or a scale model – every item tells a part of our story. That’s why we develop entire merchandising collections – with growing resonance and always close to the needs of our target groups. They make Liebherr part of everyday life. This year we are launching a small Christmas collection: featuring products that bring the fascination of Liebherr into the festive season. 🎄💛 And that is exactly what merchadnising is: products that reflect the brand’s personality and foster emotional connection. The campaign for the Christmas collection is running on Instagram and Facebook. The products are available in our online shop https://lnkd.in/emzGD2K4. 🛍️ Where would you use our merch the most – at home, at work, or on the go? 💬 #liebherr #liebherrshop #merchandising
wunderschöne Liebherr Group Weihnachtskollektion, 🌲 Nichts hinzuzufügen, nichts wegzunehmen, einfach großartig. 👌
That sweater looks amazing, and the other items are also impressive!
That Christmas jumper!! Be a cracker for the last ILLAPG - Industry Lifting Lead AP Group meeting of the year!
Great idea and amazing products.
Love this approach — merch as a feeling, not a free pen. Our rule too: if they throw it in a drawer, we failed.
A-Grüsstig Ihr alle von marchedise Team in Biberach🇩🇪😀 ,hallo 🙋♂️ Fast viele Liebherr modelle von 1949 - bis 2025 stehen bei mir ins LIEBHERR MUSEUM ,das goldstück 🥇🏗Liebherr 630Ec-h-50 🏗 ( mein 🏗 Turmdrehkran im moment in Amsterdam 🇳🇱) B - Dann halt ich es für wichtig das Junge neue fachkräfte ins contact kommen mit LIEBHERR auf die FISCHERTECHNIK clubtage in Deutschland🇩🇪 ,( Fischer werke ,Tumlingen april 2025 ) und in de Niederlande 🇳🇱 okt.2025 .( Bild) In dieser ausstellung, habe ich dann die neue LIEBHERR -- FISCHERTECHNIK Bagger 938 und den Liebherr unterdreher L 1 und dann auch den LIEBHERR schild von die Ltm kräne,als werbung hingestellt. C - In unsere Vw Tiguan die Liebherr Caps Bauma 2025 sowie Turmdrehcape ,safety fest ; Liebherr und last but not least zweimal nummerschild Liebherr als Holländische🇳🇱🏗 Botschafter von Liebherr😀😀😀 Das reicht oder 🤔😀😁 Liebe Grüsse Herrman 🙋♂️🏗🇳🇱 Lifting- Hero .
How are you mam ...sucsess for you
BDM at LUK TECHNOLOGY, offering tailored LED module for appliances, industrial machines and railway interiors.
3dVery nice brand campaign, these collections are just lovely!