This one truly meant a lot to me. 💗 It was such a privilege to work on this project together with my colleagues Caroline Friedrich Silvio Agueci and Katharina Sakellaridis and see it come to life. Seeing Zurich turn pink in solidarity was a powerful reminder of what creativity can do when it meets purpose. Proud to have been part of this campaign and to support the fight against breast cancer.
Zurich turned pink – a symbol of hope, unity, and strength. 💗 🎀 As part of the Breast Cancer Campaign by The Estée Lauder Companies Inc., we were proud to support the Zurich activation, contributing creative and logistical expertise to help bring this meaningful moment to life. In the weeks leading up to the event, countless selfies and donations were collected – each one a gesture of solidarity. All these faces came together on a monumental billboard at the 25hours Hotel Langstrasse, creating a glowing symbol of collective strength and compassion. “Facing It Together” shows how individual gestures can grow into a movement – one that inspires, connects, and gives hope. ✨ #livelab_offical #hereandnow #TimeToEndBreastCancer #BreastCancerCampaign #FacingItTogether #TheEsteeLauderCompanies #Awareness #TogetherWeCan Corinne Delli Gatti
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Conceptual Designer
1w🫶🏼✨🎀