Unlock the secrets to iconic brand building! Discover how companies like Coca-Cola, Versace, and Virgin have masterfully crafted unforgettable brand experiences that resonate with consumers. From aspirational advertising to exceptional customer service, learn what it takes to stand out and leave a lasting impression. #BrandBuilding #MarketingStrategy #SuccessStories #ConsumerEngagement #VirginAustralia #Versace #CocaCola

Coty Travel Retail has partnered with Gebr. Heinemann to launch My Fragrance Garden, an experiential pop-up campaign that reimagines scent discovery through the lens of sustainability, education and innovation. The concept highlights five of Coty’s core brands: Hugo Boss, Burberry, Calvin Klein, Chloé and Marc Jacobs. Full story here: https://lnkd.in/eZ8yhKhv #traveretail Steffen Jopp, Saskia Möller, Britta Hoffmann, Mette Engell, Nina Semprecht, Simon Temps

Evolving Luxury in Branded Merchandise: Insights from IMEX 2025 with #ROX top of experience🌟 Evo3 Marketing has evolved the branded merchandise niche into strategic tools for engagement and brand equity. The conversations at IMEX this week reflected our strategy. 💎 Top Engagements are no longer about scale alone & resonance wins. 💎 Key Gifting is defined by quality, meaning & alignment with brand values. 💎 Luxury at a Competitive Price is attainable when curated with supplier partners, creating activations that feel exclusive while still driving measurable impact. Retail brands exemplify this evolution in elevated gifting as an extension of luxury brand storytelling. Their products demonstrate how custom crafted experiences can align to meet both client expectations and market realities. Underpinning all of this is the growing recognition of #ROX our favorite metric: Return on Experience. The true measure of value is how an item or activation resonates emotionally while building trust & strengthening a brand long after the event concludes. Both Clayton & Crume and Quince captured the IMEX audience and are key supplier partners for Evo3. Luxury gifting is not about excess. It’s about intentionality and engagement while creating lasting connections. #Evo3Marketing #IMEX2025 #BrandedMerchandise #LuxuryBranding #BrandActivations #ReturnOnExperience #EventMarketing

From the luxury council's perspective, Ralph Lauren's "Next Great Chapter: Drive" strategy is a masterclass in brand stewardship. Rather than a radical reinvention, it's a confident doubling down on what makes the brand a perennial powerhouse: its core values of timeless style and authenticity. The focus on elevating the brand, expanding into new categories, and winning in key global cities shows a strategic patience and an understanding that true luxury isn't about chasing trends, but about building an enduring legacy. In a volatile market, this kind of disciplined, long-term vision is a testament to the brand's strength and a roadmap for sustainable growth.

Puig delivered strong growth in the first half of 2025, posting 7.7% YoY sales growth to €2.3bn. Acquired brands like BYREDO, Charlotte Tilbury Beauty, and Rabanne all reported increased revenue, delivering 6.5% growth in the fragrance and fashion sector, 1.4% in makeup, and 8.1% across skin care. But the strongest performance was the double-digit growth in niche fragrance, and +79% in profitability. Impressive numbers. 👏🏼 Historically Puig know when to scale, when to protect, and how to let a brand breathe without losing its essence. Geographic expansion has been smartly diversified. Asia-Pacific and the Americas are driving momentum, while growth is steady across EMEA. At the same time, they've shown operational agility, especially in managing tariff exposure with forward planning. In the niche-fragrance category BYREDO is Puig’s crown jewel and one I’ve loved for years – I wear Sunday Cologne or Mixed Emotions every day. The brand celebrates the diverse roots of founder Ben Gorham and has scaled through an artist-like precision to branding, growth without diluting its core identity, remaining emotionally resonant and visually minimalist. With over 100 stores and other product categories gaining traction, it could become Puig’s smartest acquisition. However, it also feels the next twelve months are a crossroads for BYREDO. How does the brand continue to scale at the same momentum? And what will be the creative and cultural impact of Gorman’s departure this year? Add to this some off-brand distribution choices (Argos? TJ Hughes?) and it feels like there is internal pressure to ensure it hits the numbers, even if it damages the brand equity. I’m willing Puig to hold their nerve. Charlotte Tilbury Beauty’s launch on Amazon is another example. It’s a big move into mass distribution and again needs to be executed with care. Puig is walking the fine line between accessibility and brand control, something many beauty companies struggle to manage successfully. Both examples feel a sign of the times. The market is tough and decisions need to be made to protect revenue, but in an industry where scale often erodes distinctiveness, I hope Puig continues to show a different path forward. DHR Global #BeautyIndustry #LuxuryFragrance #Puig #Byredo #CharlotteTilbury #CourageousLeadership #BrandStrategy #BeautyBusiness #LuxuryBeauty

Puig delivered strong growth in the first half of 2025, posting 7.7% YoY sales growth to €2.3bn. Acquired brands like BYREDO, Charlotte Tilbury Beauty, and Rabanne all reported increased revenue, delivering 6.5% growth in the fragrance and fashion sector, 1.4% in makeup, and 8.1% across skin care. But the strongest performance was the double-digit growth in niche fragrance, and +79% in profitability. Impressive numbers. 👏🏼 Historically Puig know when to scale, when to protect, and how to let a brand breathe without losing its essence. Geographic expansion has been smartly diversified. Asia-Pacific and the Americas are driving momentum, while growth is steady across EMEA. At the same time, they've shown operational agility, especially in managing tariff exposure with forward planning. In the niche-fragrance category BYREDO is Puig’s crown jewel and one I’ve loved for years – I wear Sunday Cologne or Mixed Emotions every day. The brand celebrates the diverse roots of founder Ben Gorham and has scaled through an artist-like precision to branding, growth without diluting its core identity, remaining emotionally resonant and visually minimalist. With over 100 stores and other product categories gaining traction, it could become Puig’s smartest acquisition. However, it also feels the next twelve months are a crossroads for BYREDO. How does the brand continue to scale at the same momentum? And what will be the creative and cultural impact of Gorman’s departure this year? Add to this some off-brand distribution choices (Argos? TJ Hughes?) and it feels like there is internal pressure to ensure it hits the numbers, even if it damages the brand equity. I’m willing Puig to hold their nerve. Charlotte Tilbury Beauty’s launch on Amazon is another example. It’s a big move into mass distribution and again needs to be executed with care. Puig is walking the fine line between accessibility and brand control, something many beauty companies struggle to manage successfully. Both examples feel a sign of the times. The market is tough and decisions need to be made to protect revenue, but in an industry where scale often erodes distinctiveness, I hope Puig continues to show a different path forward. DHR Global #BeautyIndustry #LuxuryFragrance #Puig #Byredo #CharlotteTilbury #Leadership #BrandStrategy #GlobalGrowth #BeautyBusiness #Innovation #LuxuryBeauty

Most people assume luxury brands never discount. That’s not true. They do. Just not the way everyone else does. The mistake is thinking discounting = devaluing. In reality, the best brands use discounting as a precision tool: to protect margins, move product, and build loyalty without eroding their brand. Discounting doesn’t make you less premium. Doing it wrong does.

🔓 Circana and IMG Licensing unpack how regional nuances are shaping growth across the continent's fast-growing retail market at Brand Licensing Europe. #ble2025 https://ow.ly/U7GK50X8Gb2

From Myth to Manifesto: Why L'Oréal Miutine Signals the Next Decade of Fragrance Perfume is no longer a bottle. It is becoming an operating system for culture, identity, and belonging. Miutine is more than a debut. It signals fragrance’s migration from object to cultural infrastructure — no longer permanence in a bottle, but fluidity, adaptability, and participation. The old paradigm of CHANEL Nº5—one scent, one story, one eternity—no longer resonates alone. Gen Z, shaping a quarter of luxury spending and expected to near half by 2030, has grown up in constant flux. They don’t seek permanence, they seek co-authorship and belonging. Signals Emerging - Sampling as timestamp → From freebies to cultural proof: vials at biennales, scent tokens at festivals, collectibles at fashion weeks. A sample becomes evidence: “I was there.” - Fragrance as infrastructure → Scent leaves the counter and becomes programmable presence: streamed across cars, hotels, concerts, gaming. The boutique shifts from temple to router. - From signature to subscription → The monolithic “signature” dissolves into modes — Work, Reset, Intimacy, Night. Refreshed monthly, delivered like playlists. - Community as parliament → Beyond clever slogans, tomorrow’s houses will grant decision rights: voting on collabs, cause-driven launches, cultural pop-ups. Influence becomes the new exclusivity. - Scent files → Osmo is coding smell into data, moving toward portable olfactive files as shareable as MP3s, accelerated by creation stacks at Givaudan, Symrise AG, IFF, DSM-firmenich. Radical transparency → With Aura Blockchain Consortium, provenance, carbon notes and AI involvement shift from compliance to luxury signal. The Generational Horizon - By 2035, Gen Z will be at peak power, expecting fragrance as identity software: adaptive, portable, co-created. - Gen Alpha, born into full immersion, will treat perfume as protocol: streamed in concerts, layered into avatars, synced to hospitality systems. Their question: not “what do you wear?” but “what do you unlock?” - Gen Beta, the first AI-native generation, will take for granted what now feels radical: biometric tuning, adaptive scent profiles, blockchain-verified sourcing. For them, personalization will be infrastructure. Beyond the Bottle Miutine may be remembered not for irreverence, but for what it signaled: the moment fragrance stopped whispering myths of eternity and began scripting manifestos of fluidity. Because in the decade ahead, the defining question will not be “What perfume do you wear?” but “Which cultural system carries your identity?” #Fragrance #LuxuryBeauty #DigitalScent #BeautyTech #FutureOfLuxury

#WeekendFashionBuzz 2.6"Luxury Fashion Strategy" #BuzzdeModeduWeekend 2.6"Stratégie de Mode de Luxe" . . . 💎 Social Media for Luxury Brands: Engaging Gen Z Audiences For years, luxury brands hesitated to join Social Media worried that short-form, playful content might dilute their exclusivity. But here’s the truth: Gen Z doesn’t see luxury the same way older generations do. They crave authenticity over aspiration, access over distance, and storytelling over status. And that’s exactly where Social Media shines. ✨ The lesson? Luxury isn’t becoming less luxurious. It’s becoming more human. When storytelling meets social relevance, heritage meets hype and that’s where brand loyalty begins. #LuxuryMarketing #GenZ #SocialMediaStrategy #BrandStorytelling #DigitalEngagement #LuxuryBrands #MarketingInnovation