Meta, Vodafone, and Google have released a new 27-page white paper detailing 𝘁𝗵𝗲 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗔𝗩𝟭 𝗰𝗼𝗱𝗲𝗰 𝗶𝗻 𝗲𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗼𝗻 𝗺𝗼𝗯𝗶𝗹𝗲 𝗱𝗲𝘃𝗶𝗰𝗲𝘀, 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝗶𝗻 𝗹𝗼𝘄- 𝗮𝗻𝗱 𝗺𝗶𝗱-𝘁𝗶𝗲𝗿 𝗱𝗲𝘃𝗶𝗰𝗲𝘀. Meta and YouTube call out the improved user experience while Vodafone highlights the benefits to "optimize network capacity." A combined team of ten employees from Meta, Vodafone, and Google contributed to the paper. Link to whitepaper here: https://lnkd.in/eQZCpaZ7 #streamingmedia #codecs #encoding #AV1 #infrastructure #SVOD #AVOD #transcoding #videoworkflow

In an interview, Google's Shalini Govil-Pai says smart TVs and streaming devices are ready for the Gemini revolution, and hopes the integration of the AI technology will help people interact with their TVs in a better way https://lnkd.in/g2abCxZp

🎬 Streaming wars aren’t just about content anymore — they’re about experience. When a user presses play, they don’t care about your infrastructure. They care about smooth playback, crisp quality, and ads that don’t ruin the flow. Behind the scenes, though, it’s a battlefield of devices: smart TVs, set-top boxes, CTVs, mobiles, and even older models still in circulation. This is where real-time device intelligence becomes the game-changer. With DeviceAtlas, streaming platforms can: ✅ Detect and classify any device instantly (yes, even the obscure ones) ✅ Power adaptive streaming by aligning quality with real capabilities ✅ Standardize device data to feed monitoring, analytics, and monetization ✅ Reduce buffering, errors, and wasted ad impressions Because in streaming, every second counts. 👉 The real question: is your platform truly device-aware? #Streaming #OTT #CTV #AdTech #DeviceIntelligence

Roku's 2025 Evolution: AI Voice Assistant, OS14 Updates, and Vankyo Projection Tech * Roku introduces AI-powered Roku Voice, enabling conversational queries and interactive TV control, enhancing user experience with advanced voice recognition features. * The Roku OS14 update includes expanded search capabilities across streaming platforms, "Ways to Watch" buttons, and real-time sports updates with customizable notifications. * Vankyo H500R Roku TV Smart Projector offers 1080p resolution, 330 lumens, and integrated Roku OS, priced at $198 for budget-friendly home entertainment. * Pioneer joins Roku TV's 40-brand lineup, integrating Roku OS into select 4K UHD models, emphasizing a broadened hardware ecosystem. * Philips launches a cost-effective 65-inch OLED TV with Roku OS, targeting the U.S. market with premium display technology at affordable pricing.

I've spent 20 years building tech companies, mainly focused on video, and I'm here to tell you: the idea of a "streaming war" is a myth! As a marketer, I get why the media loves the narrative. It gets clicks. The notion that streaming giants are engaged in a cutthroat technology war is wrong. The real battle isn't with each other. It's a battle against inertia. Our true enemy is the "good enough" performance of old technology. READ HERE >>> https://lnkd.in/g9z774CX The biggest hurdles video platforms face today are: 1. The Innovation Gap: We're creating amazing new codecs and features, but formal standards live in 10- or 20-year cycles. 2. The Business Case: Why should a company invest millions in adopting a next-gen codec when H.264 still works on decade-old devices? 3. The Lengthening Cycle: Contrary to popular belief, the cycle for new tech adoption isn't shrinking. It’s getting longer. (just in case you missed what I just said, you may want to read this last point again...) This is the tension that truly defines our industry. We're fighting to justify progress when the old way still works. Industry alliances, such as the SVTA, are helping to bridge the gap, but the challenges faced by the industry remain real. Is the "good enough" performance of legacy tech holding your roadmap hostage? If you'd like to compare notes, DM me. #Streaming #VideoEncoding #StreamingMedia #TechStandards #SVTA with State of Streaming READ HERE >>> https://lnkd.in/g9z774CX

Today, Meta, Vodafone, and Google released a white paper, “Video Streaming with the AV1 Video Codec in Mobile Devices,” detailing the benefits of the AV1 codec, an advanced video compression technique, to enhance the streaming video experience on mobile devices. https://lnkd.in/ejN8WC3a

🚀 The Future of TV Measurement Is  Verified For years, Connected TV (CTV) and OTT have been built on modeled audiences, not measured ones. At Vuer, we’re changing that. 📱 Where there’s a phone, there’s a person. Nine out of ten viewers watch TV with a mobile device nearby — and those devices hold the key to true audience verification. 🔍 Our patent-pending technology combines Bluetooth and motion sensor data to detect active TVs and real human presence — without cameras, downloads, or behavioral changes. ✅ What this means: Verified impressions labeled in real time through SSP integrations Co-viewing insights (how many people are in the room) Privacy-safe measurement using hashed IDs and one-time Bluetooth consent Immediate scale through popular mobile apps and global reach 🎯 Real impressions. Real time. Vuer delivers verified co-viewing data that extends reach, refines frequency, and powers fairer pricing for everyone in the TV ecosystem. 🌍 Launching Q1 2026 with a major Canadian telco. If you’re a broadcaster, advertiser, or SSP ready to turn modeled reach into measured reality, let’s connect. 👉 Learn more: www.vuer.co #CTV #Streaming #AdTech #AudienceMeasurement #Data #Innovation #Vuer #CoViewing #PrivacySafe #AI

🚀 The Future of TV Measurement Is  Verified For years, Connected TV (CTV) and OTT have been built on modeled audiences, not measured ones. At Vuer, we’re changing that. 📱 Where there’s a phone, there’s a person. Nine out of ten viewers watch TV with a mobile device nearby — and those devices hold the key to true audience verification. 🔍 Our patent-pending technology combines Bluetooth and motion sensor data to detect active TVs and real human presence — without cameras, downloads, or behavioral changes. ✅ What this means: Verified impressions labeled in real time through SSP integrations Co-viewing insights (how many people are in the room) Privacy-safe measurement using hashed IDs and one-time Bluetooth consent Immediate scale through popular mobile apps and global reach 🎯 Real impressions. Real time. Vuer delivers verified co-viewing data that extends reach, refines frequency, and powers fairer pricing for everyone in the TV ecosystem. 🌍 Launching Q1 2026 with a major Canadian telco. If you’re a broadcaster, advertiser, or SSP ready to turn modeled reach into measured reality, let’s connect. 👉 Learn more: www.vuer.co #CTV #Streaming #AdTech #AudienceMeasurement #Data #Innovation #Vuer #CoViewing #PrivacySafe #AI

🚀 The Future of TV Measurement Is  Verified For years, Connected TV (CTV) and OTT have been built on modeled audiences, not measured ones. At Vuer, we’re changing that. 📱 Where there’s a phone, there’s a person. Nine out of ten viewers watch TV with a mobile device nearby — and those devices hold the key to true audience verification. 🔍 Our patent-pending technology combines Bluetooth and motion sensor data to detect active TVs and real human presence — without cameras, downloads, or behavioral changes. ✅ What this means: Verified impressions labeled in real time through SSP integrations Co-viewing insights (how many people are in the room) Privacy-safe measurement using hashed IDs and one-time Bluetooth consent Immediate scale through popular mobile apps and global reach 🎯 Real impressions. Real time. Vuer delivers verified co-viewing data that extends reach, refines frequency, and powers fairer pricing for everyone in the TV ecosystem. 🌍 Launching Q1 2026 with a major Canadian telco. If you’re a broadcaster, advertiser, or SSP ready to turn modeled reach into measured reality, let’s connect. 👉 Learn more: www.vuer.co #CTV #Streaming #AdTech #AudienceMeasurement #Data #Innovation #Vuer #CoViewing #PrivacySafe #AI

🚀 The Future of TV Measurement Is  Verified For years, Connected TV (CTV) and OTT have been built on modeled audiences, not measured ones. At Vuer, we’re changing that. 📱 Where there’s a phone, there’s a person. Nine out of ten viewers watch TV with a mobile device nearby — and those devices hold the key to true audience verification. 🔍 Our patent-pending technology combines Bluetooth and motion sensor data to detect active TVs and real human presence — without cameras, downloads, or behavioral changes. ✅ What this means: Verified impressions labeled in real time through SSP integrations Co-viewing insights (how many people are in the room) Privacy-safe measurement using hashed IDs and one-time Bluetooth consent Immediate scale through popular mobile apps and global reach 🎯 Real impressions. Real time. Vuer delivers verified co-viewing data that extends reach, refines frequency, and powers fairer pricing for everyone in the TV ecosystem. 🌍 Launching Q1 2026 with a major Canadian telco. If you’re a broadcaster, advertiser, or SSP ready to turn modeled reach into measured reality, let’s connect. 👉 Learn more: www.vuer.co #CTV #Streaming #AdTech #AudienceMeasurement #Data #Innovation #Vuer #CoViewing #PrivacySafe #AI