SEO in 2025: Beyond Google, Across Platforms

✨ Take a step into the new The digital world moves fast—and how your business shows up online matters more than ever. It’s not just about having a website anymore. To truly stand out, you need to be found, be relevant, and be adaptable. That’s where SEO, GEO, AIO, and AEO come in. 👉 Adapting to these isn’t optional—it’s essential. The way people search, shop, and connect is evolving. Businesses that embrace these strategies will stay top of mind, top of search, and top of growth. 💭 Here’s a question to think about: When someone searches online for what you do—will they find you, or your competitor? Let’s make sure your business is ready to be found in every space it needs to be. 🚀

Fantastic breakdown of: GEO | Generative Engine Optimisation AEO | Answer Engine Optimisation AIO | AI Optimisation and their importance for SXO | Search Experience Optimisation 🔎

Start from level 1 in The “New SEO” Game: SEO isn't just Google rankings anymore. It's now "Search Everywhere Optimization". Reframe your “New SEO” project as a game, and you'll become addicted to levelling up. Level 1: Traditional SEO - Audit your site for technical issues - Research keywords and target quick wins - Optimize on-page elements (titles, content) - Build backlinks via guest posts and digital PR Level 2: AI Search Optimization - Optimize content for AI Overviews - Structure content for AI consumption - Create citation-worthy content for AI search - Test how your brand appears in AI search results Level 3: Paid Search Visibility - Launch Google Ads for high-intent keywords - Create YouTube Search Ads targeting competitors - Use Microsoft Ads for Bing and AI-powered search - Track paid visibility across all search platforms Level 4: LLM Answer SEO - Create comprehensive, factual content for LLMs - Build a knowledge base for AI training data - Establish your brand as the authority LLMs reference - Monitor brand mentions in LLMs with Mentions.so Level 5: Brand Authority SEO - Get unlinked brand mentions across the web - Feature in industry roundups and expert lists - Build brand recognition without traditional backlinks - Track brand mention volume and sentiment Level 6: Community SEO - Answer questions in relevant Reddit communities - Participate in Quora discussions in your niche - Engage in Slack communities and Discord servers - Build reputation in industry forums and groups Level 7: Parasite SEO - Repurpose content on Medium and LinkedIn Articles - Publish Substack newsletters to rank in Google - Guest post on high-authority platforms/websites - Leverage existing domain authority for quick rankings Level 8: Platform-Specific SEO - Optimize for Amazon search if selling products - Focus on YouTube SEO for video content - Master TikTok's algorithm for short-form content - Optimize App Store listings for apps/extensions Level 9: Topic Domination - Own conversations across ALL channels - Create content ecosystems to reinforce each platform - Become the go-to expert mentioned everywhere - Monitor and maintain authority across all channels Completed all levels? SEO is constantly evolving in 2025.

🚀 Do you want more customers — using SEO, AI, and automation? One of the most reliable ways to attract customers is by getting more organic traffic. When people find you instead of you chasing them, you’re already halfway to a sale. That’s the power of SEO. But here’s the challenge 👇 To rank high on Google, you need to publish quality, structured content — and producing that manually takes time, effort, and often, a lot of money. So in this new series, I’m showing how to automate the entire SEO content production pipeline, step by step — without losing quality. And it all starts with keyword research 🔍 Step 1️⃣ — Finding the right keywords automatically Before writing a single line, you need to know where to compete. SEO experts use tools like Ahrefs or SEMrush to analyze: • Monthly search volume • Keyword difficulty • Competition level • CPC But these tools can be expensive and time-consuming. That’s why I built a custom workflow that does all this automatically — at roughly 1/100th of the usual cost 💡 Here’s how it works: • You start with a primary keyword. • The system uses the DataForSEO API to generate a list of secondary keywords, each enriched with the necessary data: It also extracts all the “People Also Ask” questions from Google and stores everything neatly in a Google Sheet for quick analysis. The whole run costs just a few cents (𝘁𝗵𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 𝗿𝘂𝗻 𝗰𝗼𝘀𝘁 𝗺𝗲 𝗷𝘂𝘀𝘁 𝟰 𝗰𝗲𝗻𝘁𝘀 🤯)— and delivers dozens of keyword insights ready for your next high-performing blog post.   💡 The result? In a few seconds, you get all the keyword intelligence that usually takes hours — and you can focus on creating content that actually ranks and attracts the right audience. Next time, I’ll show how this keyword data feeds the next stage: SERP analysis, to design SEO articles that stand out. 👉 Would you find it useful if I shared the workflow setup in detail? Get in touch if you are interested.

I don't know how to do SEO in 2025" Start from level 1 in The “New SEO” Game: SEO isn't just Google rankings anymore. It's now "Search Everywhere Optimization". Reframe your “New SEO” project as a game, and you'll become addicted to levelling up. Level 1: Traditional SEO - Audit your site for technical issues - Research keywords and target quick wins - Optimize on-page elements (titles, content) - Build backlinks via guest posts and digital PR Level 2: AI Search Optimization - Optimize content for AI Overviews - Structure content for AI consumption - Create citation-worthy content for AI search - Test how your brand appears in AI search results Level 3: Paid Search Visibility - Launch Google Ads for high-intent keywords - Create YouTube Search Ads targeting competitors - Use Microsoft Ads for Bing and AI-powered search - Track paid visibility across all search platforms Level 4: LLM Answer SEO - Create comprehensive, factual content for LLMs - Build a knowledge base for AI training data - Establish your brand as the authority LLMs reference - Monitor brand mentions in LLMs Level 5: Brand Authority SEO - Get unlinked brand mentions across the web - Feature in industry roundups and expert lists - Build brand recognition without traditional backlinks - Track brand mention volume and sentiment Level 6: Community SEO - Answer questions in relevant Reddit communities - Participate in Quora discussions in your niche - Engage in Slack communities and Discord servers - Build reputation in industry forums and groups Level 7: Parasite SEO - Repurpose content on Medium and LinkedIn Articles - Publish Substack newsletters to rank in Google - Guest post on high-authority platforms/websites - Leverage existing domain authority for quick rankings Level 8: Platform-Specific SEO - Optimize for Amazon search if selling products - Focus on YouTube SEO for video content - Master TikTok's algorithm for short-form content - Optimize App Store listings for apps/extensions Level 9: Topic Domination - Own conversations across ALL channels - Create content ecosystems to reinforce each platform - Become the go-to expert mentioned everywhere - Monitor and maintain authority across all channels Completed all levels? SEO is constantly evolving in 2025. Stay ahead or get left behind. PS. Need help levelling up? We'll help build and execute your “New SEO” domination strategy.

"I don't know how to do SEO in 2025" Start from level 1 in The “New SEO” Game: SEO isn't just Google rankings anymore. It's now "Search Everywhere Optimization". Reframe your “New SEO” project as a game, and you'll become addicted to levelling up. Level 1: Traditional SEO - Audit your site for technical issues - Research keywords and target quick wins - Optimize on-page elements (titles, content) - Build backlinks via guest posts and digital PR Level 2: AI Search Optimization - Optimize content for AI Overviews - Structure content for AI consumption - Create citation-worthy content for AI search - Test how your brand appears in AI search results Level 3: Paid Search Visibility - Launch Google Ads for high-intent keywords - Create YouTube Search Ads targeting competitors - Use Microsoft Ads for Bing and AI-powered search - Track paid visibility across all search platforms Level 4: LLM Answer SEO - Create comprehensive, factual content for LLMs - Build a knowledge base for AI training data - Establish your brand as the authority LLMs reference - Monitor brand mentions in LLMs with Mentions.so Level 5: Brand Authority SEO - Get unlinked brand mentions across the web - Feature in industry roundups and expert lists - Build brand recognition without traditional backlinks - Track brand mention volume and sentiment Level 6: Community SEO - Answer questions in relevant Reddit communities - Participate in Quora discussions in your niche - Engage in Slack communities and Discord servers - Build reputation in industry forums and groups Level 7: Parasite SEO - Repurpose content on Medium and LinkedIn Articles - Publish Substack newsletters to rank in Google - Guest post on high-authority platforms/websites - Leverage existing domain authority for quick rankings Level 8: Platform-Specific SEO - Optimize for Amazon search if selling products - Focus on YouTube SEO for video content - Master TikTok's algorithm for short-form content - Optimize App Store listings for apps/extensions Level 9: Topic Domination - Own conversations across ALL channels - Create content ecosystems to reinforce each platform - Become the go-to expert mentioned everywhere - Monitor and maintain authority across all channels Completed all levels? SEO is constantly evolving in 2025.

"I don't know how to do SEO in 2025" Start from level 1 in The “New SEO” Game: SEO isn't just Google rankings anymore. It's now "Search Everywhere Optimization". Reframe your “New SEO” project as a game, and you'll become addicted to levelling up. Level 1: Traditional SEO - Audit your site for technical issues - Research keywords and target quick wins - Optimize on-page elements (titles, content) - Build backlinks via guest posts and digital PR Level 2: AI Search Optimization - Optimize content for AI Overviews - Structure content for AI consumption - Create citation-worthy content for AI search - Test how your brand appears in AI search results Level 3: Paid Search Visibility - Launch Google Ads for high-intent keywords - Create YouTube Search Ads targeting competitors - Use Microsoft Ads for Bing and AI-powered search - Track paid visibility across all search platforms Level 4: LLM Answer SEO - Create comprehensive, factual content for LLMs - Build a knowledge base for AI training data - Establish your brand as the authority LLMs reference - Monitor brand mentions in LLMs with Mentions.so Level 5: Brand Authority SEO - Get unlinked brand mentions across the web - Feature in industry roundups and expert lists - Build brand recognition without traditional backlinks - Track brand mention volume and sentiment Level 6: Community SEO - Answer questions in relevant Reddit communities - Participate in Quora discussions in your niche - Engage in Slack communities and Discord servers - Build reputation in industry forums and groups Level 7: Parasite SEO - Repurpose content on Medium and LinkedIn Articles - Publish Substack newsletters to rank in Google - Guest post on high-authority platforms/websites - Leverage existing domain authority for quick rankings Level 8: Platform-Specific SEO - Optimize for Amazon search if selling products - Focus on YouTube SEO for video content - Master TikTok's algorithm for short-form content - Optimize App Store listings for apps/extensions Level 9: Topic Domination - Own conversations across ALL channels - Create content ecosystems to reinforce each platform - Become the go-to expert mentioned everywhere - Monitor and maintain authority across all channels Completed all levels? SEO is constantly evolving in 2025. Stay ahead or get left behind. PS. Need help levelling up? We'll help build and execute your “New SEO” domination strategy. Book a call here: https://www.contact.so/

New SEO = Search ‘Everywhere’ Optimization It’s shift from obsessing over keyword rankings in search engines toward building an authoritative moat of trust around your brand in traditional engines, AI models, and within the digital communities you serve.

Rob Hoffman This framework is a solid blueprint for SEO in 2025. It balances traditional SEO practices with innovative strategies that will become essential in the future. By expanding into AI, community engagement, and platform-specific optimization, you're setting yourself up to succeed in a multi-channel, multi-platform digital ecosystem. It’s a very effective way to stay ahead of the curve.

I think SEO is no longer just about ranking on Google! 🚀 This post perfectly sums up the shift toward “Search Everywhere Optimization.” From AI search and LLMs to communities, YouTube, and even TikTok — every digital surface where people search or engage is now part of the SEO game. The real challenge (and opportunity) today is building visibility and authority across multiple touchpoints. If your audience can find you consistently — whether through a search result, an AI answer, or a community mention — you’ve already won half the battle. 👉 It’s time to think beyond keywords and focus on conversation, credibility, and context. #DigitalMarketing #SEO #SearchEverywhere #AISEO #ContentMarketing #MarketingStrategy #BrandVisibility #GrowthMarketing #HarshSinghRajput #SearchOptimisation #OnlinePresence