MaltaCEOs.mt’s Post

Malta Business Network: Boards and local business owners should adopt methods to measure culture, brand equity, and reputation alongside more tangible metrics like revenue, margin, and liquidity, industry experts believe.

Specializing isn’t just a branding strategy, it’s a business multiplier. When you go deep in your niche, you build insider knowledge, unlock exclusive opportunities, and become a go-to resource in that space. This week, the focus is: commit to depth, not just breadth. #travelagentlife #travelagentsrock #hostedagentsrock #levartetravel #traveladvisor #travelagent #travelbusiness #travelprenuer

Fascinating topic and great initiative by Brand Finance. As competition for investment, talent, and tourism intensifies, place brands are under growing pressure to prove their real-world value. This session at City Nation Place Global 2025 dives right into that exploring how place brand valuation can help leaders justify budgets and demonstrate tangible impact. Looking forward to hearing insights from David Haigh, Konrad Jagodzinski, and the exceptional panel of global place branding leaders. #CityNationPlace #PlaceBranding #NationBranding #BrandFinance #PlaceBrandValuation #IAAGlobal #CIMMO

Partnerships aren’t just transactions — they’re catalysts. More than ever, consumers expect brands to stand for something. But purpose without action risks being seen as tokenism. That’s where true collaboration comes in. When brands join forces with purpose-led organisations — whether in sustainability, social impact, culture or community — it unlocks more than visibility. It creates: Credibility through shared values New audiences through cultural relevance Innovation through co-creation Impact that neither party could achieve alone The most successful partnerships I’ve seen aren’t badge slaps or logo swaps — they’re relationships built on mutual benefit. Commercial meets cultural. Storytelling meets scale. Purpose meets performance. If you’re a brand wanting to do more than just say you care — partner with those already doing the work. Because when collaboration is done with integrity, everyone wins: the brand, the partner, and the communities we serve.

Platinumlist’s Cosmin Ivan shares how GCC businesses can use partner recognition to boost loyalty and brand value. "When customised to the cultural context of the area, recognition programmes offer a lever for quickening such growth. In contrast to cash rewards, they foster a sense of aspiration, belonging, and visibility, whereby they enhance brand loyalty and generate reputational value for partners." https://lnkd.in/d8huKBGg

Over the years, I’ve seen it time and again—companies pouring their hearts (and budgets) into events that look beautiful but fail to achieve their purpose. Why? Because strategy was missing. An event isn’t just an evening of entertainment. It’s a brand statement, a business tool, and a relationship builder all in one. And that’s where expert consulting changes the game. It’s not about just knowing which vendors to call—it’s about aligning every choice to your goals. It’s the difference between simply booking a venue and transforming a space into an experience that tells your story. In my latest blog, I talk about why expert consulting saves you more than just time—it saves the integrity of your event. After decades in this industry, I can tell you: experience isn’t an expense, it’s an investment in doing things right the first time. https://lnkd.in/gZ_9iAap #SBC #SharonBonnerConsulting #EventConsultant #EventSuccess #EventStrategy

Entering a new international market without bespoke consultancy is like setting sail without a map. I've witnessed businesses with brilliant products and bold ambitions struggle simply because they underestimated the nuances of local culture, regulations, and market dynamics. You can't apply a one-size-fits-all strategy and expect to thrive across borders. Take one client aiming to launch in the Middle East. Instead of a generic plan, we crafted a strategy tailored to their brand DNA and local market insights. The result? They secured key partnerships, avoided costly missteps, and grew their presence faster than expected. This taught me that bespoke consultancy isn't just a luxury—it's essential for international success. It bridges creativity and commerce, making sure your brand truly connects and works smoothly in new territories. If you're considering global expansion, ask yourself: Are you ready to move beyond generic advice and invest in a strategy made just for you? Because that's the difference between entering a market and genuinely conquering it.

The Visibility-Profitability Paradox Most businesses focus on one or the other: Rank high but struggle to convert Convert well but nobody finds them World-class brands do both simultaneously. Because being found is only half the battle. Being profitable is the whole war.

🎨 Tony Waissmann launches 52: creativity, agility, and joy at the highest level Tony Waissmann, an internationally renowned creative, announces the creation of 52, a new agency with offices in Miami and Buenos Aires, designed to put creativity, teamwork, and impact at the center of everything. With a philosophy of endless presentations and a focus on happiness and collaboration, 52 promises to be the space where clients and teams build meaningful results together. 🔗 Learn how 52 redefines the modern agency and becomes a benchmark for creative innovation: https://lnkd.in/gBbbVpfP #CreativeInnovation #CreativeLeadership #AdvertisingAgencies #GlobalCreativity

🚀 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗜𝗣 𝗳𝗶𝗿𝗺’𝘀 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲? 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗹𝗮𝗻, 𝗻𝗼𝘁 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲. Most IP firms know they need visibility, but struggle with what to post, how often, and how to measure success. That’s why we use a 𝟯𝟬-𝟲𝟬-𝟵𝟬 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗟𝗮𝘂𝗻𝗰𝗵 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: a simple, structured way to go from invisible to credible in 90 days. 📅 Clear posting cadence 💬 Practical content ideas 📈 Simple KPIs to track progress 👥 Team engagement strategies that multiply reach 💡 𝘾𝙡𝙖𝙧𝙞𝙩𝙮 + 𝘾𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙘𝙮 = 𝘾𝙧𝙚𝙙𝙞𝙗𝙞𝙡𝙞𝙩𝙮 👉 Swipe through the framework and find which phase your firm fits into. Intellectora #LinkedInMarketing #LawFirmGrowth #IPFirms #LegalMarketing #PersonalBranding