VP & Global Head of Digital Solution Advisory at SAP. 9 years building digital sales innovation. AI boosted his productivity 50% – but he knows when humans win. Isaac Cohen 🥭 just sat down with Sjors Melskens, who leads SAP's global digital solution advisory teams. They talked about practical AI, ChatGPT for health plans and personal inquiries, Co-pilot for meeting summaries and follow-ups, Cintesia for scripted demo videos. His productivity? Up 50% through automated summaries, action tracking, content generation. His warning? AI-generated content raises authenticity questions in B2B. AI enhances productivity. Human conversation still closes deals. Cultural differences matter, AI acceptance varies by region. Multiple SAP awards for customer-first innovation. Leads teams using AI to improve customer interactions and software demos. Worth the watch.
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