Maria Franzoni’s Post

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Trusted Advisor to Speakers & Bureaus Worldwide. Former International Speaker Bureau Owner & Agent. Author of #1 Bestseller The Bookability Formula™. Helping Speakers Be More Bookable & Charge Higher Fees.

Here’s the bit you might not have considered when you become a professional speaker Professional speaking is a business and when you start any business you’re excited, full of optimism and all the possibilities your new life will bring and so it’s tempting to believe you’ll be profitable from day one. Unfortunately, the reality is a bit different, it takes time. In the first months, you’ll probably be: - Investing in your learning - Creating materials and assets - Building your website and positioning - Making a showreel or video content - Setting up systems and processes (these don’t stop, you’ll keep investing in these as your business grows) This is the foundation phase and you may find yourself eating into your savings to make it happen, but it’s what makes profit possible later. I’ve seen too many speakers start with no financial cushion, max out their credit cards, and then feel pressured to succeed immediately. That pressure doesn't usually lead to good decisions. Don't do it. If you can, give yourself six months of living expenses in the bank before you start, or build speaking as a side hustle (sorry I’ve gone American again) while keeping another income stream. It’s far less stressful, and it gives you space to think and be strategic. Give yourself the best possible chance of turning those first steps into long-term success. And whatever business you’re in 6 months living expenses should be your minimum – put money aside for a raining day. Goodness knows we are getting more and more of those these days – and no I’m not talking about climate change. Photo is from recent photoshoot, totally unrelated but hey I paid for it, going to use them.

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Katja Schipperheijn

International award-winning author, executive advisor, learning influencer, futurist and keynote speaker on leadership, AI, innovation and being human in a digital world. Above all mother !

2mo

Maria Franzoni 💚 Investing in your learning, too many speakers start with no financial cushion, max out their credit cards, and then feel pressured to succeed immediately". I couldn’t agree more; the learning doesn’t stop before you step on stage! To grow into a true thought leader, it takes more than LinkedIn posts or claimed expertise. It requires continuous learning across all the subjects that connect to your talk. Too many speakers claim authority but lose credibility the moment they say something wrong on stage. In the end, it’s not only about how you speak or how well you sell on LinkedIn with so-called knowledge. It’s about the credibility you build over time

Dr Alison Edgar MBE

Turning employees from clock-watchers to action-takers with the Intrapreneur Mindset | Global Motivational Speaker & 2x Best-Selling Author 📈

2mo

Great post Maria Franzoni . Your course change the game for me. I officially became a speaker in May 2022, so this is my 3rd year on the speaker circuit. It's was hairy at the start and I had to tap back into my training and coaching work to keep the company going and pay the salaries for my team. One of my biggest lesson's learned, has been to carve my own path and always look forward. It is easy for me to get sucked into the comparison trap, when clients choose another speaker over me, but what I always have to keep in mind, in a lot of cases the person they pick has decades of a profile and industry connections to pull on. I am an infant in the space, but have without bureau or agent representation secured talks with lots of the Fortune 500 and FTSE 100 and some months turning over half of what I turned over in a year in my training business. It's not easy, but it's possible following the contents of your book.

The foundation phase can be the hardest Maria Franzoni but definitely leads to better results in the future. Im definitely still in the foundation stages 😅

Allister Frost

Inspiring busy people to get future-ready for life | ReadyAlready Author + Award-winning Speaker | The Antidote to Change Fatigue | Ex-Microsoft, trusted by P&G, BBC, 3M & more

2mo

This is top advice; delusion won't pay the bills, but a smart strategy might. Having just reviewed my 13th annual P&L as a speaker, the low income in those early years was really scary. I needed much more than a 6-month financial cushion to survive! Maybe I'm a slow learner, maybe I was naive, maybe I just did everything wrong... I see very few overnight successes at the top of the speaker world, just some exceedingly hard-working people who refuse to give up and invest their money again and again to stay on their game. BTW, I read your book this weekend, it's packed with fab advice, really well done :)

Peter Milligan

Professional Speaker of the Year Finalist U.K. & Ireland, Business Psychologist, Specialist in Leadership Transformation, Psychospiritual Health, & Embracing Change.

2mo

Great points Maria. After a busy few years of coaching work, things have gone a little quieter for me recently which I'm seeing as a great opportunity to rebuild my speaking work and increase my profile. I fully recognise that I may be dipping into savings for a while, but planting seeds now in the right conditions ultimately produces the crop!

Alex Atherton

Helping organisations attract Gen Z and turn multigenerational diversity into strength | Award-winning speaker | Keynotes, virtual, masterclasses | Author of The Snowflake Myth | Ex-secondary school headteacher

2mo

Wise words, Maria - I'm going through a few versions of those bullet points

Will Greenblatt

Recovering child actor 😂 helping coaches become paid speakers | DM for speaking availability

2mo

Also, if you agree to speak for free you can get some much needed reps in, AND have coaching offer ready for all the people who come up and talk to you after your talk or workshop (the warmest leads you'll ever get). This allows you to make money coaching on the same topics that you speak on, sharpening your ideas. Coaching + speaking is how I've managed, despite only speaking 15-25 times a year!

Annick Seys

Highly Commended Speaker – London Speaker Awards 2025 | Keynote Speaker & Executive Coach for Visionary Entrepreneurs | Behavioral Predictability Expert | Break Toxic & Chaotic Patterns – Build Sustainable Success

2mo

Exactly where I am at the moment. So good to read this!

Ajlal Haider

Helping Coaches, Founders & Businesses Scale with Branding & Video Strategy | 8+ Years • 100+ Clients

2mo

Wise words! Speaking is a marathon, not a sprint unless you're late for lunch.

TONY K SILVER

LINKEDIN PROFILER, EXPERT/EDUCATOR. I have been helping Individuals and companies for years get good engagement & reach, through tailored training, workshops & resources all included in my new LinkedIn Silver Academy

2mo

Great advice Maria Franzoni and I was given similar advice when I launched back in 2018, and firmly believe that is why I am still trading. Don't try to be all things to all people, and don't do everything yourself.

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