Michael Brigl’s Post

View profile for Michael Brigl

Head of BCG Germany, Austria, Switzerland & CEE | Managing Director and Senior Partner

95% of corporate #AI projects fail. As I recently discussed with Handelsblatt, the reason isn’t the technology itself, it’s leadership. Too often, companies focus on the latest technology but overlook the requirements that truly drive impact. Success with AI depends on avoiding three pitfalls: 1️⃣ Chaotic data: Without a clean and accessible foundation, even the best AI models fail. That’s why we’ve built secure cloud-based knowledge systems to power our teams’ work. 2️⃣ Too few AI drivers: AI transformation must start at the top and be enabled by experts. At #BCG in Central Europe, 200+ “AI Black Belts” help teams put AI to work in real contexts. 3️⃣ Ignoring fears: 40% of employees remain skeptical about AI at work. Leaders who acknowledge and address concerns build lasting trust. AI will reshape work. But it is not a question of technology. It's an essential part of the CEO agenda. Following this, success will come to those who embed it into the strategy and culture of the company. 🔗️ Read the full Handelsblatt article here (in German): https://lnkd.in/eW6KXdgj  #ArtificialIntelligence #GenAI #Leadership 

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Christian Kirschniak

Managing Director & Partner at BCG | Tech in Fashion & Luxury, Retail & Consumer Goods - Data and Digital Transformations

1mo

There is no second opinion on this: AI transformation is a leadership agenda. At #DLD / #FutureHub in Munich, together with Judith Dada, Lennard Schmidt, and Johannes Rath, we agreed that driving AI adoption is not a task to be delegated. ✨ It requires courage, vision, and the willingness at the very top to take risks and commit. Because only then can organizations unlock AI’s full potential — not as a technology project, but as a transformation of how we lead and compete.

🇺🇦 Eduard Singer

ɴᴇᴜꜱɪɴɢᴇʀ.ᴀɪ ᴋᴇʏɴᴏᴛᴇ ꜱᴘᴇᴀᴋᴇʀ | 14.000+ ꜰᴏʟʟᴏᴡᴇʀꜱ | ᴋɪ ʙᴜɴᴅᴇꜱᴠᴇʀʙᴀɴᴅ | ᴄᴀɪᴏ | ᴀɪ ɢᴏᴠᴇʀɴᴀɴᴄᴇ | ᴄʏʙᴇʀ ꜱᴇᴄᴜʀɪᴛʏ | ɪꜱᴏ 2700x, ᴅᴏʀᴀ, ɴɪꜱ2

1mo

Thanks, Michael, I also read the article — all valid points. That's why I think top management should define an AI strategy/AI roadmap that then serves as a guideline for the use and introduction of AI (ususally business-related) and absolutely includes AI literacy for the entire company. 

Guntram Friede

Revenue Marketer, CMO, B2B Tech Investor & Marketing Advisor

1mo

C-Level topic for sure 👍🏽

Wiebke Apitzsch

Chief Transformation Officer bei AI.IMPACT | Delivering AI Strategy | Speaker | Executive Coach

1mo

Good Point! But the start is even deeper and way more fundamental. It is: how do we, as a company, wish to live and work with AI going forward. This requires to rethink what distinguishes mankind from AI, other than those features that we share with our furry friends and other living beings. From here, we can make decisions that help us to shape new processes, jobs and culture.

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Dr. Katja Spörl

Building Explainable, Controllable and Understandable AI | NewNow CEO | ex-BCG | PhD Digital Marketing | Transforming how businesses leverage AI

1mo

Absolutely agree—like any transformation, change needs to start at the top. Yet in practice, many leaders aren’t close enough to AI in their own routines to really lead by example. This creates a gap between bold vision and real impact. Curious: What has truly helped Boston Consulting Group (BCG) move leadership from endorsement to personally championing AI?

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Darryl Lee

Engineer for a Greener Future | Digital Transformation Champion | Passionate About Sustainability & Innovation

1mo

This resonates strongly — leadership buy-in really does make or break AI-led transformations. In the AEC consulting space, many firms are experimenting with AI for design optimization, sustainability modeling, and project delivery. But adoption often stalls when leadership doesn’t anchor AI as part of strategic decision-making. Could a larger part of the slower adoption rates also come down to people’s natural reluctance to change, especially in industries where traditional processes run deep? From your experience, what are the most effective ways to help leaders and teams overcome this barrier?

Thomas Heißmeyer

Helping KMU and enterprise teams work smarter with AI | Founder & CEO of engaige AI Agentic Enterprise Platform | Chief AI Officer

1mo

Michael Brigl, thank you for pointing these seven fundamentals out, including the quantification of use cases (also root cause for failure of 95% of AI projects in enterprises according to the MIT study you referring to). Another key finding of the MIT-study corresponds with our implementation experience of large scale enterprise AI projects: New AI systems must be able to scale intelligence, thus must be able to learn from feedback. This is the key difference compared to linear software systems. This "learning effect" should also be reflected in the strategic studies when assessing ROI of AI project as well as technological feasibility. Otherwise it is just another software project.

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Christian Pobbig

Linkedin Top Voice I Executive Search I Visionary on demand I Executive Masterclass & Community I Curated Executive Coaching & Advisory

1mo

95% of AI projects failing highlights a pivotal truth: leadership matters more than technology and processes too. A recent McKinsey study found that companies prioritizing employee engagement are 2.5 times more likely to outperform competitors. This speaks volumes about the psychological contract between leaders and teams. Technology may enable transformation, but trust and engagement drive it. How can we ensure that leaders effectively translate their vision into action?

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Sudhir Bhole

Business Transformation | SAP S/4HANA | SAP Signavio | SAP AI Core | GenAI | AI Tools | Context Engineering | Power BI | Tableau | SQL

1mo

Michael, your insights highlight a crucial aspect of AI implementation: the importance of leadership in navigating the complexities of technology. It's not just about adopting innovations but about fostering a culture that embraces change while addressing employee concerns. This perspective is vital for driving genuine transformation.

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