Millmax’s Post

In recent years, we’ve witnessed the emergence of the Parapharma channel — a relatively new route-to-market that’s gaining significant traction in the beauty and wellness FMCG space. Unlike traditional pharmacies, Parapharmacies don’t sell medicines. Instead, they focus on personal care, beauty, wellness, and hygiene products — often at accessible price points, and with a layout that combines retail convenience with a sense of trust and expertise. 🔸 A New Retail Model Parapharmacies offer consumers a curated range of fast-moving wellness and beauty products in a clean, medical-like environment — but without the regulatory constraints of pharmaceutical retail. Their value-driven pricing and targeted assortment are attracting a new shopper segment looking for trusted products at lower prices. 🔸 Impact on Traditional Pharma The rapid growth of Parapharma is challenging the traditional pharmacy channel. Pharmacies are now facing increased competition on categories like skincare, vitamins, hygiene, and personal care — areas that used to be part of their core basket. This is pushing pharmacies to rethink their pricing, assortment, and promotional strategies to remain competitive. 🔸 Opportunities for FMCG Brands & Distributors For FMCG players, this evolution opens a distinct, scalable channel with different dynamics. It calls for tailored commercial models, differentiated trade marketing plans, and specialized execution strategies to unlock its full potential — while maintaining strong presence in pharma. As Parapharma continues to expand, the ability to clearly define the role of each channel and adapt accordingly will be a key competitive edge. 👉 How is your organization leveraging the rise of Parapharma in your distribution strategy? Would love to hear and learn.. Tamer Consumer #FMCG #Parapharma #PharmaChannel #BeautyAndWellness #TradeMarketing #DistributionStrategy #RetailEvolution #ConsumerTrends

One way to increase brand awareness is to look at new sales channels Targeting a new channel can be a great way to expand. Particularly if your target customers are already shopping there. Your competitor’s may have less of a presence in some channels providing an opportunity for your brand. Your channel strategy should include consideration and understanding of these points: 1. What are the primary channels for your product, grocery, pharmacy, drug, health food, food service? 2. Consider the scale and cost of serving each channel and how effectively target customers can be reached. 3. The best channels to establish your product in and build a foundation for further growth. 4. What are the expected rates of sale for the retailers being targeted expressed in units per store per week? 5. What pricing will retailers expect? 6. Retailer exclusives can often be a great way to launch a new product or enter a new channel or market. 7. How will you drive channel performance? 8. What are the best ways to support and educate your customers for example advocates in store, or by building direct to consumer relationships? 9. Will retail partners need training support and if so, how will you deliver it? #cpg #cpgindustry #foodandbeverage #export #internationaltrade

One way to increase brand awareness is to look at new sales channels Targeting a new channel can be a great way to expand. Particularly if your target customers are already shopping there. Your competitor’s may have less of a presence in some channels providing an opportunity for your brand. Your channel strategy should include consideration and understanding of these points: 1. What are the primary channels for your product, grocery, pharmacy, drug, health food, food service? 2. Consider the scale and cost of serving each channel and how effectively target customers can be reached. 3. The best channels to establish your product in and build a foundation for further growth. 4. What are the expected rates of sale for the retailers being targeted expressed in units per store per week? 5. What pricing will retailers expect? 6. Retailer exclusives can often be a great way to launch a new product or enter a new channel or market. 7. How will you drive channel performance? 8. What are the best ways to support and educate your customers for example advocates in store, or by building direct to consumer relationships? 9. Will retail partners need training support and if so, how will you deliver it? #cpg #cpgindustry #foodandbeverage #export #internationaltrade

One way to increase brand awareness is to look at new sales channels Targeting a new channel can be a great way to expand. Particularly if your target customers are already shopping there. Your competitor’s may have less of a presence in some channels providing an opportunity for your brand. Your channel strategy should include consideration and understanding of these points: 1. What are the primary channels for your product, grocery, pharmacy, drug, health food, food service? 2. Consider the scale and cost of serving each channel and how effectively target customers can be reached. 3. The best channels to establish your product in and build a foundation for further growth. 4. What are the expected rates of sale for the retailers being targeted expressed in units per store per week? 5. What pricing will retailers expect? 6. Retailer exclusives can often be a great way to launch a new product or enter a new channel or market. 7. How will you drive channel performance? 8. What are the best ways to support and educate your customers for example advocates in store, or by building direct to consumer relationships? 9. Will retail partners need training support and if so, how will you deliver it? #cpg #cpgindustry #foodandbeverage #export #internationaltrade

One way to increase brand awareness is to look at new sales channels Targeting a new channel can be a great way to expand. Particularly if your target customers are already shopping there. Your competitor’s may have less of a presence in some channels providing an opportunity for your brand. Your channel strategy should include consideration and understanding of these points: 1. What are the primary channels for your product, grocery, pharmacy, drug, health food, food service? 2. Consider the scale and cost of serving each channel and how effectively target customers can be reached. 3. The best channels to establish your product in and build a foundation for further growth. 4. What are the expected rates of sale for the retailers being targeted expressed in units per store per week? 5. What pricing will retailers expect? 6. Retailer exclusives can often be a great way to launch a new product or enter a new channel or market. 7. How will you drive channel performance? 8. What are the best ways to support and educate your customers for example advocates in store, or by building direct to consumer relationships? 9. Will retail partners need training support and if so, how will you deliver it? #cpg #cpgindustry #foodandbeverage #export #internationaltrade

The supplement brand, Feel Supreme, has welcomed Dave Christie as its new Head of Commercial. For more than a decade, Feel Supreme has been at the forefront of natural health, manufacturing high-quality tinctures and building a reputation for innovation and trust. Now, as it looks to its next chapter, the company has appointed Dave Christie (pictured) as Head of Commercial. Dave brings years of experience working with challenger brands, health food stores and the independent retail channel. His role will be to steer commercial strategy, expand support for stores, and introduce new initiatives, including a training and loyalty programme designed to strengthen retailer partnerships. This move allows the founder to focus even more on new product development, with an exciting pipeline of supplements and formats set to join the range. Read the full article in our October issue - https://lnkd.in/eBJiWHKV

Mitch Gould, founder of Nutritional Products International (NPI), is transforming how international health and wellness brands enter the U.S. marketplace through his innovative 'Evolution of Distribution' model. This comprehensive approach provides a single platform that seamlessly integrates importation, distribution, compliance, and marketing. By eliminating costly fragmentation across logistics and promotional functions, Gould offers brands a faster, more efficient path to retail success. With over three decades of industry experience, Gould understands the significant challenges international brands face when attempting to break into the U.S. market. His strategic ecosystem supports every stage of a product's lifecycle, from retail strategy to buyer outreach and marketing. Supported by sister company InHealth Media, NPI has helped numerous brands secure placement on major platforms like Amazon and Walmart.com. The model enables manufacturers to focus on product innovation while NPI handles complex market entry and expansion strategies. The 'Evolution of Distribution' framework represents a cost-effective solution for brands seeking accelerated retail growth without building extensive internal infrastructure. This approach promises measurable ROI and sustainable brand development in one of the world's most competitive markets.

This week at Initials CX, we brought together forward-thinking brands across FMCG, alcohol, and nutrition to explore “The New Future of Food.”   Hosted by Simon Callender, with expert insights from Professor Jason Halford, we unpacked how weight loss drugs are redefining our industry - from game-changing product innovation, to new messaging strategies, brand re-framing, and much more.   Curious to hear more? Comment below and we’ll send the report straight to your inbox.