My views on Ad Agencies in the era of DPDPA - coverage that appeared in CNBC Storyboard https://lnkd.in/duBpEbYw Murali Rao ashish pherwani Tiffy Isaac Lalit kalra Sujay Maskara Tripti Gupta Lokesh Jain Priya Singh Aditya Uparkar Bhavya Janardhan Shruti Shree Amiya Swarup #DPDPA #Adagencies #CNBCStoryboard #CNBC #Advertising
Mini Gupta’s Post
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4dGreat insights Mini Gupta on DPDPA’s impact on ad-tech. In a recent interaction, a client asked: “What do we really gain from a Consent Management Platform?” My answer: You have more to lose than to gain. Lose trust & credibility when users feel manipulated. Loss in the form of regulatory penalties (and reputational fallout) from non-compliance. Cleaner, consent-backed data - is of course the gain. To summarize, came across a useful line: Compliance isn’t a cost center - it’s brand insurance. :)