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Yesterday, Nicky Barton - Head of Marketing Science at Mutinex - was invited to a panel at Spotify Sessions — to discuss the results of a recent Bupa initiative.  As a Mutinex customer, Bupa asked us to measure the true commercial impact of their omnichannel media strategy during a competitive EOFY health insurance campaign. Working alongside Atomic 212º, our modelling validated that Spotify's programmatic audio investment via Yahoo DSP delivered 46% higher incremental return on ad spend compared to maintaining budget in social channels. While our GrowthOS Scenario Builder product showed that increasing audio investment would drive even greater returns for the healthcare brand. Watch the case study for more...

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