Yesterday, Nicky Barton - Head of Marketing Science at Mutinex - was invited to a panel at Spotify Sessions — to discuss the results of a recent Bupa initiative. As a Mutinex customer, Bupa asked us to measure the true commercial impact of their omnichannel media strategy during a competitive EOFY health insurance campaign. Working alongside Atomic 212º, our modelling validated that Spotify's programmatic audio investment via Yahoo DSP delivered 46% higher incremental return on ad spend compared to maintaining budget in social channels. While our GrowthOS Scenario Builder product showed that increasing audio investment would drive even greater returns for the healthcare brand. Watch the case study for more...
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Are quoting delays, inconsistent customer service, and lack of cost control eating into your bottom line? We're excited to share our latest B2B SaaS Product Demo video for the health insurance sector! This animation showcases @Aspire - a solution built on a disruptive microservices architecture to simplify complex health insurance management. We focused the video on demonstrating the massive shift from pain point to solution: ⤷ Goodbye to Delays: Impress clients with real-time quotes and issue policies instantly. ⤷ Total Control: Easily manage policy issuance, endorsements, and benefits from a single user interface. ⤷ Customer Experience: Superior client satisfaction through a mobile app with a personalized telehealth and symptom checker. ⤷ Transparency: Achieve complete transparency and cost control with the combined power of automation, analytics, and network management. Want a similar, high-converting video for your product? Book a free exploration call with our team today! (link in comments) #B2BSaaS #ProductDemo #HealthTech #HealthInsurance #SaaSMarketing #ExplainerVideo #SaaSAnimation #EnterpriseTech #DigitalTransformation #WhatAStory
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Katz Programmatic delivers precise targeting and real-time optimization to drive measurable results for brands. Our latest case study proves it, showing a +67% lift in favorability among listeners reached across Streaming Audio & Podcasts. Check out how a health insurance client leveraged Katz Intelligence Manager to raise brand health metrics among Hispanic consumers. https://hubs.la/Q03NlS4n0 #KatzDigital #KatzProgrammatic
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#HLTHForward episode, I am in conversation with Mario Schlosser, Founder and Chief Technology Officer, Oscar Health Spotify: bit.ly/46Php7b Apple:bit.ly/47ZHiCo Mario emphasizes his belief that the future of health insurance lies in decentralization, with providers taking on more responsibility for the role that insurers have traditionally played. He believes that insurance companies, as they currently exist, act as unnecessary middlemen that add limited value to the system. Instead, Schlosser envisions a model where caregivers evolve to function like insurers, combining payment and care delivery into a unified structure. Oscar Health’s technology-first infrastructure is designed not only for its own members but also as a platform that providers can adopt, helping them manage care and financial risk more seamlessly. This integrated approach, he believes, would create a more efficient system that better aligns incentives to improve outcomes while reducing costs. Thank you Mario Schlosser & Oscar Health - Incredible! #technology #tech #payor #ACA #patient #healthcare #healthtech #data #AI
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Vhi holds the market, but the future belongs to those who personalise, partner, and predict — here’s their roadmap Ireland’s health insurance market is maturing — growth was 1.3% in 2024 — and competition is intensifying. New entrants like Level Health are redefining simplicity and digital engagement. Amid this, VHI holds 49% market share, but the next growth phase won’t come from traditional products. The question is: how does VHI deepen relationships and unlock new value? Three Strategic Levers: 1️⃣ Targeted Product Innovation Tailored plans for young families, digital nomads, and mental wellness. Predictive analytics enables personalised risk and pricing, moving VHI beyond standard coverage. 2️⃣ Strategic Ecosystem Partnerships Collaborate with wellness brands, fitness platforms, and wearable tech companies to become a true partner in holistic health — blending prevention, engagement, and care. 3️⃣ Next-Generation Customer Experience Hyper-personalised, omnichannel journeys through MyVHI, gamified health rewards, and proactive care recommendations — enhancing loyalty and reducing churn. Ambition & Impact: Grow market share 2–4 pts in 3 years Improve retention 5 pts Reduce claims cost growth via preventive care Drive higher engagement, lower claims, and stronger differentiation in a mature market For VHI, growth now means owning the customer relationship, not just the policy. The future of health insurance belongs to those who personalise, partner, and predict.
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As I am getting ready for the second day of InsureTech Connect in Vegas, I am reflecting on all of my conversations from yesterday. Here are my thoughts from the first day 1. Flow of Capital: Traditional Insurtech Investors are focusing on AI. Having said that - they are looking for AI to increase revenues. In addition to AI being an attractive factor - investors are looking at healthy growth and traction. - I would say nothing changed there - however, the combo of the two does attract capital. 2. Health Insurance: I see more and more young carriers shaping health insurance ecosystem. They bring costs down and create their own network of healthcare providers. The question is - how scalable is it? There are so many more insights, and I will make sure to share them all tonight! Stay tuned!
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"𝗪𝗵𝗮𝘁 𝗼𝗻𝗲 𝘄𝗼𝗿𝗱 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗺𝗶𝗻𝗱 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗹𝘁𝗵 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆?" In our recent research, 80% of members answered with a negative word. That’s more than a trust gap, it’s a brand risk with revenue consequences; member switching, lower CAHPS scores, weaker Stars. But it’s also a leadership opportunity. Health plans are in a consumer business. In crowded markets, the winners 𝗼𝘄𝗻 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗶𝗱𝗲𝗮 in the member’s mind, that’s differentiated from the other brands in their space, and then 𝗽𝗿𝗼𝘃𝗲 𝗶𝘁 at every touchpoint. “Easy.” “Supportive.” “Transparent.” Pick one, codify it, and operationalize it. To stand apart, plans must: ◾ 𝗗𝗲𝗳𝗶𝗻𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻: Choose the one position you’ll own. Write the proof points: if you’re the “easy to understand” plan, that means plain-language EOBs, next-step prompts, and no-surprise billing. ◾ 𝗚𝗲𝘁 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲 𝘀𝘁𝗮𝗸𝗲𝘀 𝗿𝗶𝗴𝗵𝘁: Engagement infrastructure, data, and communications need to be aligned to deliver on the promise. ◾ 𝗦𝘁𝗮𝘆 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁: Every touchpoint must reinforce, not undermine, the positioning. By defining and delivering on a brand promise, plans move away from competing on price alone and instead compete on trust, which can be won by the plans that put the consumer first. Now, a question for plan leaders: if 80% of members feel negatively today, 𝘄𝗵𝗮𝘁 𝘀𝗶𝗻𝗴𝗹𝗲 𝘄𝗼𝗿𝗱 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗵𝗲𝗺 𝘁𝗼 𝘂𝘀𝗲 𝟭𝟮 𝗺𝗼𝗻𝘁𝗵𝘀 𝗳𝗿𝗼𝗺 𝗻𝗼𝘄—𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘆𝗼𝘂 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗼 𝗲𝗮𝗿𝗻 𝗶𝘁? #HealthcareStrategy #HealthPlans #MemberEngagement #BrandTrust #StarsScores #CAHPS
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This puts the reigns of control back in the hands of the providers as all wound care products are NOT created equal. There are evidence-based brands and brands with no evidence. I was told early in my career on the manufacturer side; the most expensive product is the one that doesn't work. Our mandate is very clear, to provide people with the brands/products their healthcare professionals want them to have. Increased clinical outcomes over a shorter period aligns directly with the goals of #valuedbasedcare and #pdgm.
🚀 Launch your Home Health Wound Care Billing and Supply management to new heights with Archangel! We cover 96% of U.S. insurance plans, offer only trusted name-brand products (no private labels), and help you save with better dressings at lower costs. With wholesale supply ordering and a distribution network backed by 30+ years of experience, we make wound care simpler, faster, and more affordable. Let's start the conversation at go-archangel.com/billing!
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Hey Linkedin Fam, I just crossed the 30-day mark as a PM here at Starhealth Insurance and it’s been a wild ride. Here are some real reflections: 1️⃣ The “digital product” hype only gets you halfway In insurance, the core product matters far more than the UI or app features. At the end of the day, what counts is the insurance itself and whether the claim process actually works. A great design can’t save a weak product. 2️⃣ On-ground reality still runs on manual mode Two field visits showed me how bancassurance truly operates. Even today, when AI dominates headlines, much of the process still happens manually. The potential for digital transformation here is enormous automation can truly redefine customer experience. 3️⃣ Relationships > strategy (sometimes) Connections and value exchange often drive outcomes more than innovation or strategy. In a fiercely competitive space, it’s about balancing business-as-usual with continuous efficiency improvement. 4️⃣ The health insurance ecosystem is a beast The complexity, regulations, and nuances can be daunting. But beneath all that lies a deep purpose. When our CEO said, “We’re here to impact lives directly,” it struck me we aren’t just selling policies, we’re protecting lives. 5️⃣ Fun fact: only health insurance and food grains are currently exempt from GST 😳 The first month has been about unlearning assumptions and understanding the true ground reality of India’s insurance sector. Looking forward to sharing more such reflections as I go deeper into this massive and meaningful industry. Until then, stay insured. #HealthInsurance #InsurTech #DigitalTransformation #CustomerExperience #InsuranceIndustry #BusinessInsights #LearningJourney #Leadership #StarHealth #bancassurance #healthinsurance
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Insurance is no longer just about collecting premiums — it’s about building lasting customer relationships. By offering lifestyle tools, wellness scores, and everyday digital touchpoints, insurers can drive engagement, encourage renewals, and strengthen loyalty beyond the policy. #InsuranceEngagement #CustomerRetention #DigitalInsurance #WellnessDriven #InsurTechMiddleEast #TruNordPlatform #SmartRetention #DailyUserValue #InsuranceInnovation #HealthAndInsurance #CXOInsights #InsuranceReimagined #EngagementFirst #SmartInsuranceTools #FutureOfInsurance
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What if checking your vital signs was as easy as unlocking your phone? 🤳 No labs. No appointments. Just your face and your smartphone. In this conversation, Mayank Bathwal, CEO of Aditya Birla Health Insurance Company Limited, reveals how face scan technology is transforming preventive healthcare—measuring blood pressure 🩸, heart rate ❤️, and other vitals in seconds. The future of health monitoring isn't coming. It's already in your pocket. Watch the full conversation with our host Yamini Bhatt on YouTube - https://lnkd.in/d6wZ96bj and Spotify - https://lnkd.in/d9TjA5TG. #HealthTech #InsuranceInnovation #DigitalHealth #PreventiveCare
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