Nepa’s Post

WNNR is turning brand engagement into a game-changer by transforming every digital touchpoint into actionable, consent-based data insights for marketers. More here: https://lnkd.in/gHxQjGfp Story by: Benita Chacko wnnr | #brandengangement | #brandstrategy | #advertisingagency | Trigam Mukherjee | Trilokjit Sengupta

How do Pharma advertisers win in a crowded market? By establishing meaningful marketing connections through advanced data intelligence. KINESSO partnered with The Weather Company and The Trade Desk to launch a full-funnel, cross-platform campaign incorporating The Weather Company’s real-time environmental and asthma modeling with The Trade Desk’s foundational bid factoring technology to reach sufferers in real moments of respiratory exacerbation Hear from Yeonwoo Lee in conversation with Patrick Gipson at this year’s Fierce Pharma about how this partnership supercharged brand performance as well as programmatic buying efficiency.

Associations keep you average. Messaging is how you win. Associations get you in market. Messaging gets you chosen. Our data shows that without an association, only 1 in 10 people show intent. With one, 5 in 10 do, the same as the industry benchmark. That’s average. But when people agree with your messaging, intent climbs to 7 in 10. That’s an extra 20% at the bottom of the funnel. That’s 200,000 more people per 1 million reached taking action. So yes, associations matter. They get you considered. But persuasive messaging is how you deliver outlier returns. Figure out your associations. Then master your messaging. That’s how you win. 👀 Follow me if you want to demystify brand lift, love all things marketing science and measurement, and care about doing better. And if you want to dig into the data, reach out to our team. They have decks ready to share. #dobetter #brandlift #influencermarketing #marketintelligence #messaging #intent

How communities are driving long-term brand value. At e4m-IDAC 2025, panellists highlighted that authentic engagement, not just campaigns, fosters loyalty, drives product innovation, and builds long-term value. Read the full story: https://lnkd.in/ggw-DN9u Harmeet Singh | Tanmay Prusty | Manas Gulati | Pratik Gupta | Siddharth Dabhade | Manan Kapur #e4m #BrandCommunity #CustomerLoyalty #AuthenticMarketing #PurposeDrivenBrands #LongTermValue

Same Ingredient, Different Story — Who Wins Consumers’ Trust? Even when brands use the same ingredient, some build strong consumer trust, while others fade into the noise. With Beautydata, you can uncover how similar ingredients are positioned differently: 🔹 GMI – Ingredient Trends: Track which ingredients are gaining traction and how they’re used across the market. 🔹 GNPI – Brand & Product Tracker: Monitor new launches, regional adoption, and partnerships to spot positioning strategies. 🔹 GNPI – Claim Insights: Compare claims and messaging to see what resonates with consumers. From strategy validation to narrative optimization, Beautydata turns ingredient storytelling into measurable insight. 👉 Explore more: #Beautydata #BeautyTrends #IngredientInsights #BrandStrategy

📅 Eva Vandenberge is hosting a segmentation session at UBA Belgium’s Brand Building College on 14 October. Together with Eva, attendees will discover why segmentation matters, how to make it actionable, and how to activate it internally – a crucial step where many segmentations fail. Segmentation is more than data and models. At its core, it’s about understanding people. And when done right, it fuels smarter marketing decisions💡

3 mainstream marketing models emerging in 2026 and it took us one month to develop a custom marketing blueprint architecture for a wealth management company (one week of research, competitor, and history qualitative & quantitative analyses, one week of deep thinking, 5 marketing channel innovations, and differentiated brand & FINRA-compliant innovated positioning). Welcome to the post-lead gen crisis era. Full content in private. #B2BMarketing #HumanCentricMarketing #MarketingInnovation #MarketingStrategy #FINRAcompliantinnovation #FinancialMarketing #LeadGeneration

🔍 How Market Research Transformed a Brand’s Growth Strategy Here’s a quick demonstration of how deep market insights can completely reshape a brand’s direction — from identifying challenges to uncovering key insights that fuel real growth. Swipe through to see: 👉 The Challenge 👉 The Research Approach 👉 The Key Insight 👉 The Change 👉 And finally, The Result #MarketResearch #BrandStrategy #GrowthMarketing #ConsumerInsights #Marketing

Kevin Lee, of the eMarketing Association (EMA) in the US, recently interviewed Mutinex CEO and Co-founder, Henry Innis, in a ‘Power Marketing’ session on the evolution and challenges of marketing mix models. Innis noted that traditional MMM models have been unwieldy and not very user-friendly. He also weighed in on the shift towards cloud-based models, the importance of including creative elements in the modeling, and the need for marketers to be data-driven and responsive to real-time insights. Watch the interview here:  https://lnkd.in/gwB2_vVn

In a brutal economic climate, where every dollar is expected to work harder, endota’s marketing team has leaned into modern measurement to protect and grow their brand strength. With Mutinex’s Market Mix Modelling (MMM) in place, Australia’s biggest day spa built the case for sustained brand investment, grounded in clear, channel agnostic evidence. The insights they gleaned paid dividends, driving smarter media decisions and measurable gains in brand positioning, awareness and consideration. #sponsored https://lnkd.in/gk-j_KWf