On October 3rd, #TaylorSwift once again showed why she’s in a league of her own. Her latest album, #TheLifeOfAShowgirl, didn’t just debut, it dominated! The album broke multiple Spotify records, becoming the most pre-saved album in Spotify history, followed by “The Fate of Ophelia” earning the title of most-streamed song in a single day in the platform’s history. Additionally, Taylor partnered with AMC Theatres and released a 90-minute theatrical experience for one weekend only, grossing an estimated $33 million domestically. We were thrilled to help bring this era to life through a nationwide #OOH campaign spanning digital spectaculars in key markets – including #NewYork, #LosAngeles, #Nashville, and more – creating a coast-to-coast takeover that set the stage for the album and film launch. And, baby, that’s show business for you! ❤️🔥 #DOOH #MakeAStatement #Spotify #AMC Agencies: Publicis Groupe & BarkleyOKRP
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