Nicolas Pinto’s Post

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LinkedIn Top Voice | FinTech | Marketing & Growth Expert | Thought Leader | Leadership

BNPL is Eating Credit — And Digital Banks Are Taking Notes 💡 BNPL has grown up 🚀 From a checkout perk to a mainstream credit alternative, it’s now woven into how Europeans shop, borrow, and bank. 50+ providers are redefining embedded finance, and digital banks are watching closely. Klarna may lead, but regional players like Scalapay (Italy), Alma (France), PayPo (Poland), and tbi bank (Bulgaria & Romania) are proving just how competitive—and fragmented—the space is. For digital banks, BNPL is a double-edged sword: ✔️ Opportunity: Acquire digital-native users with seamless credit at the point of need ⚠️ Risk: Margin pressure, rising regulation, and higher CAC And the twist? BNPL giants like Klarna and Affirm are turning into full-service digital banks—adding savings, cards, wallets, and AI-powered tools—using BNPL as the gateway to richer ecosystems. Klarna now has 100M+ users, is profitable in 2025, and is gearing up for IPO—while expanding its banking playbook. Strategic moves for digital banks: 🔹 Integrate BNPL into the entire financial journey, not just checkout 🔹 Leverage BNPL data for personalization & loyalty 🔹 Prepare for EU-wide regulation (CCD, PSD3) with responsible lending baked in 🔹 Build or partner to unlock embedded credit ecosystems BNPL isn’t just a feature anymore. It’s the blueprint for customer-centric, regulated, and platform-based finance. Source: C-Innovationhttps://shorturl.at/VpLEm #Innovation #Fintech #Banking #EmbeddedFinance #OpenBanking #API #FinancialServices #Payments #Loans #Lending #BNPL #Data 

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Veronica Maria Glab

Delivering Smart Growth Capital for Ambitious SMEs @ Juice | Nerding Out on Financial Inclusion

2mo

Excellent overview. When I first started studying BNPL when it was a much newer thing years ago, I didn’t think it would have the stickiness to endure, but actually seeing the banking play and the flexible payments terms that BNPL playbooks go by it’s no surprise but it’s so disruptive.

Phu N.

Driving Growth and Innovation: Sales Director at source[code]

2mo

Helpful insight, Nicolas. BNPL has evolved into a strategic credit layer, not just a checkout add-on. The most interesting play now is how providers and digital banks use BNPL data to drive loyalty, cross-sell, and full-stack financial ecosystems while staying ahead of regulation.

Richard Bostock PMP, SAFe®

Innovation Navigator | Program & PMO Manager | Podcast Host (PPPM Behind The Scenes, C-Innovation)

2mo

Indeed BNPL is today a gateway to richer ecosystems Nicolas Pinto . Similar to currency exchange services.

Simon Koci

Helping Banks, EMIs and PIs Issue cards & Acquring ◆ 1B+ Payments/Year ◆ 99.99% Uptime ◆ Operating in 27+ Countries ◆ Fintech Fast-Track: Launch <2 Months with 0 Setup fee

3mo

great overview

Cihan Duezguen

CEO & Co-Founder pan-European BNPL Orchestrator GREEN BANANA GROUP | Advisor | Angel Investor | The Payments Association EU | EX-Worldpay | ex-FIS | EX-Giropay| Gastautor PaymentandBanking

2mo

BNPL is the hidden champion 🙌🏼

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Olha Hrynchuk

Chief Marketing Officer — driving growth through storytelling, strategy, and bold brand innovation in FinTech 🚀

2mo

Smart evolution

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