Nigel Clarkson’s Post

I’m excited to share that, alongside my VIOOH Consulting role, I am joining DPAA Global as Executive Consultant, Growth & Partnerships, EMEA. The DPAA (Digital Place-based Ad Association) is the global Out Of Home Trade and Marketing organization dedicated to the growth, innovation, and digitization of all forms of advertising outside the home. The DPAA is a unique and powerful global trade body that is positioned to celebrate and grow the whole DOOH industry, and our members include Agencies and OOH Specialists, Clients, AdTech platforms, Landlords, data partners, digital screen manufacturers, integrators, Retail media partners, municipalities and much more! The DPAA is the leading voice in digital out-of-home at a time when we are evolving to a digital-first channel in most markets, but we support ALL OOH because digitisation is a wider change for the channel, not just digital screens. My focus will be working with Barry Frey (the Global CEO), the global team, and closely with the lovely Tim Waldron to build out the DPAA’s presence in UK/EMEA — amplifying thought leadership, big tent pole events, connections, industry marketing and consulting, forging new partnerships, and expanding the DPAA footprint and impact. We will continue to ensure DPAA members are getting maximum value, visibility, massive DPAA connectivity and commercial opportunities. At this time of seismic change and opportunity, there is a real need for a consistent voice championing all that is vital and vibrant in the channel, embracing and learning about new tech, and bringing all parties together to drive growth. What DPAA does is powerful: proprietary research & forecasts, specialized councils (programmatic, retail media, creative), Town Hall events, networking opportunities, bespoke content, educational forums, and global webinars. I’m really looking forward to celebrating all that is good in OOH, as there is a lot to cover! If you’re a brand, agency, DOOH network, or tech/data partner in EMEA interested in what DPAA membership is bringing to many others, let’s connect — I’d love to explore how we can grow together as there’s even more amazing initiatives planned. DPAA Ajay Durani Noah Klas