Volumetric Video: The Future of Content Distribution

🤩 Three connectivity giants, Ericsson Telecommunications Inc., Nokia, and Fraunhofer Heinrich Hertz Institute HHI, are joining forces to #standardise the #6G-era #video #codec, paving the way for immersive #XR (extended reality) experiences and maximum #efficiency in media transmission. 💚 🌎 The new codec aims for superior compression and lower power consumption, meeting the growing demand for XR, AR, and VR applications that require continuous video streaming at ultrahigh resolution and low latency. 💚 With the arrival of 6G, the transmission of 3D, holographic, and interactive environments will depend on technologies capable of balancing quality, response time, and energy savings; this is precisely the gap that the partnership aims to fill. 👥 Furthermore, by aligning industrial (Ericsson and Nokia) and institutional (Fraunhofer HHI) research, the initiative reinforces Europe's role in building a 6G ecosystem prepared for extended reality, in which visual and sensory communication will become as essential as data connectivity itself. 📚 https://lnkd.in/djbZfwZP

The audiovisual landscape is evolving with several key trends shaping the future of events: - AI-Powered AV: Smarter, faster, and more efficient audiovisual solutions are emerging through AI-driven video production, automated troubleshooting, and personalized content recommendations. - AV-over-IP: The transition to network-based AV systems facilitates easier content distribution, remote management, and higher resolution streaming. - Virtual & Augmented Reality: Immersive VR and AR are transforming event experiences by seamlessly blending physical and digital spaces. - Hyper-Personalization of Events: AI and data analytics are being utilized to deeply customize event experiences tailored to attendees’ preferences. - Sustainable AV Solutions: Energy-efficient AV hardware and smart power management systems are supporting eco-conscious event production. - Hybrid & Virtual Events: The integration of AR/VR and real-time virtual production is creating engaging hybrid event formats. - Immersive Audio Experiences: Advanced 3D and 8D audio technologies are crafting captivating soundscapes for events. - Social Media & Influencer-led Event Marketing: Live streams and AI social listening tools are being leveraged to enhance event reach and engagement. These innovations are paving the way for smarter, more engaging events. #AVNetworks #AIPoweredAV #EventInnovation #SmartEvents #AudioVisualTech #FutureOfEvents

6G is set to be more than just the next network generation. It will be a transformative force. By enabling immersive digital experiences, real-time AI-driven automation, and intelligent digital twins, 6G will deliver faster, more reliable, and more advanced services - driving global economic growth, sustainability, and innovation. To unlock its full potential, stakeholders need to work together to drive strategic collaboration, and enable broad accessibility. Now is the time to align technological progress with societal and environmental needs - and pave the way for a more connected and intelligent future. 👉 Read our key recommendations for stakeholders to move forward: https://lnkd.in/eKm_96PP #6G #Connectivity #Telecommunications #Innovation #FutureNetworks #Sustainability #DigitalTransformation #Strategy

👉 This is what I call true visionary thinking and genuine industry collaboration. I like how this shared vision brings together the different parts of our ecosystem: ➡️ For #endusers, it means better, smoother, more immersive video experiences, from XR and 3D streaming to real-time collaboration and gaming. ➡️ For #CSPs, it’s about optimizing networks to handle video-driven demand without increasing cost or complexity, unlocking new service innovation opportunities as we move into the #6G era. As video continues to dominate global data traffic, smarter compression means smarter networks. ➡️ For the industry, it’s a signal that progress in 6G won’t come from any single player, it will come from aligned leaders and shared #innovation. Open and sustainable #standardization is a long journey, but influence starts early, and that’s where real progress is made. #Videocoding #Ericsson #Nokia #FraunhoferHHI https://lnkd.in/g3kdxXAn

Nokia is revolutionizing 5G voice calls! Our research enables enhanced 3D group calls by intelligently combining individual speaker voices with spatial environmental audio through the new OMASA format. This smart approach delivers immersive communication experiences that adapt from low to high bitrates - reducing remote meeting fatigue by making conversations feel as natural and engaging as being in the same room. Check it out at https://lnkd.in/djxDyVs6 #5G #ImmersiveAudio #IVAS #SpatialAudio

Nokia is revolutionizing 5G voice calls! Our research enables enhanced 3D group calls by intelligently combining individual speaker voices with spatial environmental audio through the new OMASA format. This smart approach delivers immersive communication experiences that adapt from low to high bitrates - reducing remote meeting fatigue by making conversations feel as natural and engaging as being in the same room. Check it out at https://lnkd.in/enWuCjh3 #5G #ImmersiveAudio #IVAS #SpatialAudio

Nokia is revolutionizing 5G voice calls! Our research enables enhanced 3D group calls by intelligently combining individual speaker voices with spatial environmental audio through the new OMASA format. This smart approach delivers immersive communication experiences that adapt from low to high bitrates - reducing remote meeting fatigue by making conversations feel as natural and engaging as being in the same room. Check it out at https://lnkd.in/dz7EZ5eS #5G #ImmersiveAudio #IVAS #SpatialAudio

Have a burning question about immersive audio or dialogue enhancement technology? Drop it in the comments or click the link, and we’ll connect with our DTS experts to share their insights right here. https://lnkd.in/gYQF6r6K QUESTION: Why is clear dialogue such a critical focus for home entertainment audio? According to Martin Walsh, vice president R&D at DTS, clear dialogue is essential for in-home entertainment audio because it directly affects how well viewers can follow the story and stay engaged. When dialogue is hard to understand, it disrupts the experience, increasing cognitive load and emotional detachment. This issue has grown due to modern production techniques and the limitations of home audio systems. As audio complexity increases, ensuring dialogue clarity on consumer electronics equipment becomes even more important. Technologies that enhance speech intelligibility, such as DTS Clear Dialogue, are crucial, as they help preserve narrative flow, emotional depth and viewer connection—making clear dialogue a foundational element of effective storytelling for everyone.

Building A Media Fabric That’s Ready For The Future. Our partner Cisco share their unique insight into how creating a production infrastructure that is ready for the next generation of immersive entertainment experiences and AI powered production tools requires a media fabric built for high performance, and with a suite of management tools conceived for large scale systems. https://hubs.li/Q03Rw_-B0

Nokia is revolutionizing 5G voice calls! Our research enables enhanced 3D group calls by intelligently combining individual speaker voices with spatial environmental audio through the new OMASA format. This smart approach delivers immersive communication experiences that adapt from low to high bitrates - reducing remote meeting fatigue by making conversations feel as natural and engaging as being in the same room. Check it out at https://lnkd.in/ee9ikbDs #5G #ImmersiveAudio #IVAS #SpatialAudio