Nick Sarafa’s Post

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Business Coach for Human Flourishing

Kmart just got smacked by Australia's Privacy Commissioner for using facial recognition on customers. Here's why... KMart Scaned every face that walked through their doors to "prevent refund fraud". No consent. No clear notification. Just straight-up surveillance. Here's what's wild: They weren't just scanning suspected fraudsters. They were capturing EVERYONE. Your face, my face, grandma buying socks. The Privacy Commissioner basically said: "You could've prevented fraud without turning your stores into a biometric data farm." And he's right. This isn't just about Kmart. It's about every business thinking they can deploy invasive tech because "it's for security." Good intentions don't override privacy laws. This marks a big stance against biometric data farming in stores. I hope other governments look at this issue closely too. The future of retail isn't about watching customers. It's about serving them better.

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