Olivier Destrebecq 📱’s Post

Collaboration is the key to agency-client success. When agencies and clients work as true partners, results improve dramatically. It’s not just about delivering projects—it’s about aligning goals, sharing insights, and adjusting strategies together. Here’s what makes collaboration a game-changer: • Clear communication removes guesswork. • Shared goals keep everyone focused on growth. • Regular feedback drives ongoing improvement. • Transparency builds trust and confidence. At Earning Coach Marketing, we don’t just execute—we listen, plan, and co-create. This approach helped one client achieve a 40% increase in qualified leads within six months. What does this mean for you? Partnering with an agency that values collaboration means faster results, fewer surprises, and a marketing strategy that truly fits your business. Ready to turn your marketing from a service into a partnership? Start demanding collaboration—it’s the difference between good and exceptional outcomes.

When you choose to run your business from Radical Alignment - you might FAIL (and that's what's supposed to happen). When something in your business "doesn't work"- whether it's a client, a team member, or an offer - it might not be a problem you need to FIX. It might be a signal to let it go entirely. Because Radical Alignment isn’t just about making aligned decisions. It’s also about realizing that things may fall apart - entirely outside of your control - because that's what's meant to happen. It means: ➡️ You might experience client problems, broken contracts & conflicts - but that NEEDED to happen because they were not meant to stay. ➡️ Your offer might not be selling, despite doing *everything* right - because you're not meant to sell that offer at all. There's a bigger, better offer that's more aligned for you to sell. ➡️ Your team members might leave, but that's what's supposed to happen because they were not supposed to be on this next path with you. This is why the way I mentor my clients is different. When something isn’t working, I don’t just look at the strategy. I look at what’s happening inside of them - because their inner world shapes their outer results. And sometimes... things “not working” is actually life rearranging itself for you. That offer, that client, that launch, that team structure... it might feel like failure but it's actually just alignment. Radical Alignment, that is.

#BeyondTheChecklist When entering a partnership, asking the right questions matters. Not just “what can you deliver?” — but “what do you believe in?”, “how do you handle challenges?”, “what does success mean for you?” Because the answers shape more than a deal. They shape trust. They shape alignment. They shape whether you’ll be rowing in the same direction when the waters get rough. The client–supplier relationship keeps the motors of the business world running. But the best partnerships don’t just run — they grow. They evolve through shared accountability, mutual respect, and a simple understanding: It’s more than offering a product or service. It’s about building success together. When both sides see beyond the contract — that’s when collaboration becomes synergy. That’s when business becomes partnership. And that’s when real value begins to multiply. #LeadershipReflections #PartnershipMatters #ClientManagement #Collaboration #BusinessRelationships #BeyondTheContract

The Most Successful Clients Do This One Thing Differently! The best client relationships we’ve had all share one thing in common: collaboration. They don’t treat us like a vendor. They treat us like an extension of their team. When feedback is fast, trust is mutual, and the mindset is “we’re in this together,” things move fast and results follow. They don’t micromanage creatives. They don’t nitpick every word. Instead, they share ideas and stay focused on outcomes. Growth doesn’t come from controlling every step. It comes from aligning on a goal and letting your agency bring the playbook. If you want better results from your agency, start with a better relationship. #Agency #Partner #DigitalMarketing

Collaboration isn’t competition, it’s amplification! I’ve seen many founders switch off when I talk about collaborative work, and i think they secretly fear collaboration. They’ll say it’s about “protecting our IP” or “keeping brand control,” but often it’s just plain old fear. Fear of someone stealing their secret sauce. Fear of being overshadowed. Fear of losing what makes them special. But heres what I’ve learned after dabbling in this, no one’s stealing your magic, they’re just helping more people see it! collaboration isn’t dilution, its domination… in fact it really is “collaboration is domination!” You see when two brands work together, you don’t split the spotlight. You build a bigger stage and that spotlight gets bigger with it! Not convinced yet? look at it this way… Take two businesses with 10 years’ experience each suddenly offer 20 years of trust. Two audiences become one shared community. And two sets of insights combine into something neither could’ve achieved alone. It’s not just visibility, it’s credibility. If you’re considering your first collaboration, here’s what’s worked for me: • Start with values, not vanity. Don’t chase follower counts, look for shared integrity, shared mission, values and complementary skills. • Define the win–win early. What does success look like for both sides? Write it down before the first joint post goes live. • Protect your energy. Collaboration should feel like alignment, not a legal negotiation. If it feels like you’re forcing it, just walk away. • Blend your strengths. Don’t both do the same thing. Combine expertise so you create something neither could offer alone. • Celebrate publicly, debrief privately. Shout each other out online, but meet after to discuss what worked and what didn’t. When I started viewing “competitors” as potential collaborators, everything shifted. The projects got bigger. The ideas got more focused. And the clients trusted faster because collaboration signals confidence. You’re not scared of being copied when you know your value. So what’s stopping you from collaborating with someone in your space right now? Fear of overlap or fear of growth? #branding #businessgrowth #collaboration #founders #creativity

Knowing your value is key when consulting with brands. Navigating consultation gaps, defining roles clearly, and extracting crucial information are essential. Ensuring brand alignment isn't just a preference—it's a necessity for effective collaboration. Focus energy where it matters, and recognize when a collaboration doesn't align with core values. #Consulting #BrandAlignment #BusinessStrategy #Collaboration

TOP 10 | Ten Ways to Pause, Build and Relaunch Without Losing Momentum 1. Communicate early — silence kills trust. 2. Keep visibility even when quiet. 3. Audit your systems — what’s slowing you down? 4. Re-train your team before you rebrand. 5. Speak to your best clients — they’ll tell you what to fix. 6. Protect cash — the quiet months test your planning. 7. Outsource noise, not control. 8. Reconnect your “why” before chasing growth. 9. Celebrate progress privately. 10. When ready, relaunch loud and proud. #businessgrowth #businesstips #communication

First impressions count — and they work both ways. Would love your input and past experiences on this… I recently met with a potential client to discuss a partnership. The conversation was great — but walking into their office for the first time told a story before we’d even got to introductions. There was clutter everywhere. Coffee cups on the desk and the floor. Over flowing bins that the rubbish had made its way around the office, paper stacked on the floor. Even the carpet had not seen the vacuum for a good while by the looks of it. Now, I’m not one to judge — we all have busy days — but it reminded me how much environment speaks before we do. The energy of your space reflects the energy of your business. If things feel messy on the outside, chances are they’re messy behind the scenes too. An absolute clutter f*ck you can call it Partnerships are built on trust, alignment, and presentation. And like it or not — people feel that the moment they walk through your door. So if you’re in sales, business development, or leadership — don’t just polish your pitch. Polish your space. It’s part of your brand. Clean space, clean mind can influence a lot of your future success. Because first impressions don’t just count — they compound.

Do the businesses that scale consistently have better brand teams, marketing teams, or sales teams? Short answer: no. They have alignment. It matters because misalignment shows up in the market. When your brand, marketing, and sales tell different stories, prospects notice and get confused. And that confusion helps your competitors close the deals. Why these 5 alignment points matter: 1. Strategic direction and priorities: Everyone knows what to prioritise, what to say no to, and how their work connects to the bigger picture. 2. Who you serve (and don't serve): Clarity on who you're for (and not for) focuses resources on attracting and serving the right clients. 3. How you describe your value: Consistent messaging helps prospects understand what you do and why to choose you. 4. What clients actually say about you: Shared client feedback keeps you grounded in reality and helps you spot what's working and fix what's breaking. 5. How you define and measure success: Shared accountability drives collaboration where teams solve problems together instead of in silos. Answering these questions honestly across your teams is where alignment starts. #GrowthStrategy #BusinessGrowth #StrategicAlignment #OlympiaAdvisory

Lessons from managing multiple clients at once: When you handle multiple clients, every day feels like juggling — emails flying in, deadlines colliding, and creative ideas fighting for space in your head. In the beginning, I thought multitasking was the key. But over time, I learned it’s not about doing everything at once — it’s about doing the right things at the right time. Here are a few lessons that changed the game for me 👇 1️⃣ Every client deserves clarity. No matter how busy you are, never let communication slide. A clear update or timeline can prevent 90% of misunderstandings. 2️⃣ Systems save sanity. Having structured workflows — for briefs, feedback, and revisions — helps the team stay aligned and confident. 3️⃣ Don’t carry every fire yourself. Delegate smartly. Trust your team. When you empower others, projects move faster and better. 4️⃣ Context-switching kills creativity. Batch your tasks. Handle one brand’s world at a time — it keeps your ideas consistent and your brain calmer. 5️⃣ Take time to breathe. Marketing is about energy. You can’t pour creativity into multiple brands if your own tank is empty. Managing multiple clients taught me more about leadership, boundaries, and clarity than any course ever could. Because at the end of the day, marketing isn’t just about ideas — it’s about managing people, process, and patience. #Marketing #Leadership #Teamwork #AgencyLife #MarketingStrategy