Siloed carts are killing telco CX. Recommended approach: Universal Cart + Master Order Handler. 1. One cart, every channel (web, app, chat, store) 2. Assisted selling with Order-on-Behalf (attribution included) 3. Centralised capture → distributed fulfilment (devices, services, partners) 4. Inventory + payments for BOPIS and multiple payment methods 5. Real-time order care: modify, return, track 6. Clean separation: retail UX on top; telco complexity downstream Full article in first comment. #Telco #Omnichannel #UniversalCart #DigitalTransformation #CX
Yes!! I have been thinking of this for a while now and you’ve really driven it home. Would love to have a conversation with you regarding this idea and the complexities in the journey to get there
Digital Transformation Leader | Unified Commerce Expert
1moFull article: https://osapishchuk.medium.com/from-telco-to-texco-part-2-a6301f885685 Key idea: keep the experience layer fast and clean (universal cart, personalisation, assisted journeys). Let a Master Order Handler split the master order into domain orders (devices, services, partners) and orchestrate fulfilment. That’s how you get omnichannel at scale without dragging back-end complexity into the UI.