ANZ and Woolworths launch loyalty partnership despite RBA fee cap debate

In the midst of fierce debate about the future of credit card rewards programs and interchange, ANZ and Woolworths Supermarkets Everyday Rewards have announced a new loyalty partnership. In recent months, banks, their lobbyists and card schemes have aggressively criticised the Reserve Bank of Australia’s proposed plan to lower interchange fee caps, claiming it will put credit card rewards programs at risk. RBA Governor Michele Bullock told an Economics Committee hearing last month that rewards credit cards drove higher costs for merchants and consumers and were not an “eligible cost” of interchange. The new deal between Woolworths and ANZ enables the bank’s Rewards credit cardholders to convert their points into Everyday Rewards points. Woolworths has access to “strategic” interchange rates and already pays much lower fees for both Visa and Mastercard transactions than is being proposed by the RBA’s new cap. ANZ General Manager, Credit Cards and Personal Loans, Abhi Singh, said the partnership was about giving their customers greater choice and more value. Managing Director for Everyday Rewards, Hannah Ross said Woolworths was excited to team up with ANZ and focus on new ways to deliver meaningful value to their members. More in PAYDAY NEWS #Payments #Rewards

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Caroline Easter

Loyalty Executive | Customer & Digital Transformation | Driving Growth through Insight & Personalisation | Empowering Teams with Purpose

1w

A great example of two strong brands aligning to create shared value — not just for customers in the short term, but for the sustainability of the broader loyalty ecosystem. Partnerships that prioritise customer value and adapt to regulatory change are the ones that stand the test of time. Congrats to all involved in creating this partnership

Maria McCarthy

Principal Consultant at Scitex Recruitment

1w

Nice one Hannah!

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