A growing number of HNWIs are asking new questions: Where does our capital go? What do we stand for? What impact are we making? According to Francois Botha (Founder & CEO of Simple) family offices are evolving beyond financial returns. The next generation is prioritizing values-aligned investing, global thinking, and purposeful legacy planning. In this clip from Wealth Insider, François and Christian Lindvall discuss the rise of customer-first thinking in a traditionally opaque industry and how that’s changing everything. 📺 Access the full episode via the link in the comments. #impactinvesting #wealth #familyoffices 

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