"IT ALL RESTS ON A GREAT CRACKER" There's lots of exciting developments at Peter's Yard but we're particularly proud to share our Christmas digital campaign. Crafted with all the cheese lovers in mind, whether you're enjoying a crumbly aged cheddar, or a smooth yet tangy taleggio, one thing is certain...it all rests on a great cracker. In the UK, cheese isn’t just food—it’s tradition, connection, and comfort. That’s why, when you put thought into choosing the perfect cheese, it deserves a cracker to match, and that's where Peter's Yard comes in. Running now through the New Year on Facebook and Instagram, our campaign invites households across the country to elevate their cheeseboards and create cherished memories with family and friends. Let this season be one of togetherness, joy, and simple, delicious moments.