Pili’s Post

This week's sustainable fashion industry good news. 🟢 A new Vestiaire Collective and Boston Consulting Group (BCG) report, ‘Resale’s Next Chapter: How Fashion and Luxury Brands Can Win in the Secondhand Market’ reveals the second-hand market is growing three times faster than new retail and is projected to reach almost $360 billion by 2030, up from $220 billion today. 🟢 The Textile Exchange conference highlighted the need for supply chain collaboration through interdependent partnerships and context-specific solutions, moving beyond transactional relationships and one-size-fits-all approaches. 🟢The British Fashion Council, in partnership with The Circular Fashion Innovation Network, and UK Fashion and Textile Association (UKFT) has released a new report revealing that sustainable fashion is attracting billions in investment. There are 650+ sustainable material innovations now available (400% since 2017) and next-generation materials have raised over $3 billion since 2014. 🟢 Twelve textile companies - forming the European Circular Textile Coalition- are urging the EU to match its regulatory ambition with investment in circular infrastructure to turn post-consumer textile waste into a driver of green jobs, innovation and competitiveness. 🟢For the first time, H&M Group will incorporate Circ®’s recycled fibres from polycotton textile waste into its garments. The first products debut in Fall 2025, with a womenswear v-neck fleece sweatshirt made with Circ® Polyester and expands in Spring 2026 with menswear denim crafted with TENCEL™ | Circ® with REFIBRA™ Technology. 🟢In Lisbon, Eco Age partnered with TextileGenesis, Haelixa, EON, and Bureau Veritas Group to host a networking event after Day Two of Textile Exchange Conference. Uniting leaders and innovators who each carry unique perspectives and expertise to drive our industry forward. #GoodNews #SustainableFashion #Secondhand #Innovation #EcoAge

We’re proud to be among the twenty-seven fashion companies that signed the Circular Fashion Manifesto 2025, a shared commitment led by SDA Bocconi’s Monitor for Circular Fashion (M4CF) to accelerate the industry’s transition toward circular business models. During the meeting on September 30, the Circular Fashion Manifesto 2025 showcased the circularity projects developed within the Monitor for Circular Fashion, and the Joint Position Paper through which M4CF companies aim to bring key priorities to policymakers. Among them, we presented two projects that turn circularity into concrete action: - DuckCare, our repair service developed in collaboration with PRISM, which extends the life of our jackets while also creating social value by involving tailors coming from difficult personal situations. The project’s digital identity was developed by Certilogo. - Easy Zip, created together with YKK, a modular zipper puller designed to increase the repairability of garments. The project’s digital voice was developed by Temera. The day also featured a Q&A session with representatives from the European Commission, UNECE, Euratex, CNA, and EEN, fostering a direct dialogue between institutions and companies on the future of circularity in the textile sector. This initiative marked an important step in strengthening the Monitor for Circular Fashion as a hub for research, innovation, and collaboration, and we’re proud to be part of this collective effort to make circularity a real, measurable practice in fashion. A big thank you to SDA Bocconi, M4CF, and all the partners involved for driving such meaningful change. #savetheduck

Could our clothes purify the air around us? At Paris Fashion Week, Stella McCartney unveiled a groundbreaking innovation: air-purifying denim, created in collaboration with PURE.TECH. Using advanced material technology, PURE.TECH. integrates a textile treatment that captures and neutralises harmful pollutants like CO₂, VOCs, and NOx, actively absorbing them from the atmosphere and converting them into harmless compounds - all while you wear. Once applied to textiles, this PURE.TECH layer imbues the material with carbon-capturing capabilities, while maintaining the look, feel and performance of the original material. This latest innovation demonstrates how thoughtful design and cross-disciplinary collaboration can lead to a more responsible fashion industry. Creating fashion that works to mitigate the industry's environmental impact while shaping a more sustainable future. #EcoAge #FashionForaFuture #StellaMcCartney #PURETECH

Designers need to know how to get their hands dirty,” says Andrea Rosso bluntly during the Venice Sustainability Fashion Forum organized by Confindustria Moda, in which he participated as OTB Sustainability Ambassador. His vision is clear: the fashion of the future will only be sustainable if it returns to understanding the materials, people, and processes behind each garment. “We need to get back to touching things, to seeing how they are made,” explains Renzo Rosso's son on stage at the event, which took place on October 23 and 24: “I want to see the spinners, talk to the weavers, understand what problems they have and how we can solve them together. That's where innovation comes from, not in front of a PowerPoint presentation.” Rosso talks about how sustainability for the OTB Group starts first and foremost with human relationships. “When I went to the production departments, I asked everyone to draw a little house. Same sheet of paper, same pen. Yet every little house was different. It's a metaphor: the tools are the same, but everyone builds differently. That's where our strength comes from,” he explained.

🌱 The Planning That Goes Into Building a Sustainable Clothing Brand Every sustainable brand starts with a question: “How can I create something people love without costing the Earth?” At Earth Exclusive, the journey begins far before designs hit the racks or fabrics get stitched. Some of the first questions in a founder’s mind are: 1. Materials: Which fabrics are truly sustainable? Organic cotton, recycled fibers, or innovative plant-based materials? 2. Supply Chain: Can every step — from sourcing to shipping — reduce waste and carbon footprint? 3. Durability: How do we ensure products aren’t just trendy, but long-lasting? 4. Ethical Practices: Are the people creating our clothing treated fairly and safely? 5. Impact vs. Business: How do we balance sustainability with scalability? These questions guide every decision — from choosing fabrics to designing timeless collections. It’s not just about clothing; it’s about a thoughtful, responsible approach to fashion. Sustainable fashion isn’t a trend. It’s a commitment — one that starts with curiosity, care, and courage. 🌍 #EarthExclusive #SustainableFashion #EcoFriendly #ConsciousFashion #StartupJourney #FounderLife #EthicalClothing #Sustainability #ImpactDriven

💥 Did you miss it? The night Circular Fashion took over the runway Here’s to the night when waste turned into wonder, and creativity took the runway. At Dutch Sustainable Fashion Week 2025, 20 brands and makers in 11 duos redefined what circular fashion looks like — bold, fearless, and full of purpose ♻️ From upcycled denim and reworked workwear to regenerated fabrics and runway-ready statements, every piece told a story of collaboration, craftsmanship, and change. And yes…we’ve noticed it too: the brands that didn’t join in are starting to feel the FOMO. This is more than fashion. This is what the future looks like. ✨ 👉 Watch the highlights. Feel the energy. #DSFW2025 #TheCircleClub #CircularFashion #Upcycling #CircularDesign #SustainableFashion #FromWasteToValue

So, what happened in sustainable fashion this week? A few highlights: 𝗩𝗲𝘀𝘁𝗶𝗮𝗿𝗲 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗰𝗮𝗿𝗯𝗼𝗻 𝗰𝗿𝗲𝗱𝗶𝘁𝘀. The resale platform launched carbon credits from avoided emissions through secondhand purchases, developed with Inuk and under public consultation, sparking debate on credibility and avoided vs. removal offsets. Coperni Paris 𝗱𝗿𝗼𝗽𝘀 𝗽𝗿𝗼𝗯𝗶𝗼𝘁𝗶𝗰 𝗮𝗰𝘁𝗶𝘃𝗲𝘄𝗲𝗮𝗿. The Paris label introduced sportswear infused with probiotics, designed to activate on skin contact. Stella McCartney 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝘀 “𝗙𝗲𝘃𝘃𝗲𝗿𝘀.” Her Paris Fashion Week show debuted a feather alternative made from dyed grass blades, hand-stitched with Chanakya International, alongside regenerative cotton and plant-based leather. H&M Foundation 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 “𝗙𝗮𝗰𝘁𝗼𝗿𝗶𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲.” The initiative aims to reimagine garment factories through digitalization, automation, and worker-centric design to balance productivity and sustainability. Patrick McDowell 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 Circ®. The London designer debuted a capsule collection featuring Circ’s recycled fibers, spotlighting circular textile innovation in high fashion. Rebalance Vintage 𝗱𝗲𝗯𝘂𝘁𝘀 𝗮𝗹𝗽𝗮𝗰𝗮 𝗸𝗻𝗶𝘁𝘄𝗲𝗮𝗿. The new label launched its first knitwear piece, made with traceable alpaca yarn from smallholder farmers in Peru and crafted in a family-run workshop. Fashion for Good 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 “𝗕𝗲𝘆𝗼𝗻𝗱𝟱𝟬 𝗗𝗲𝗻𝗶𝗺.” The project brings together brands, mills, and farmers to scale hemp denim with more than 50% hemp content, reducing water and chemical use compared to conventional cotton. 𝗘𝗨 𝗲𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗱𝗿𝗼𝗽. The European Environment Agency reported that EU greenhouse gas emissions fell 37% between 1990 and 2023, keeping on track toward a 55% cut by 2030. 👇 What stood out to you this week? Anything you’d add? More stories and links in the comments.

🌿 The Fashion Economist: Sustainable Brand Tracker In today’s fashion landscape, sustainability has evolved from a talking point into a key indicator of growth and innovation. At The Fashion Economist, I’ve launched the Sustainable Brand Tracker, a growing hub that spotlights the innovators redefining how fashion is designed, produced, and consumed. From regenerative agriculture to circular business models and traceable supply chains, the tracker highlights the strategies shaping a more resilient and responsible industry. It’s about redefining value in fashion, where creativity, responsibility, and economics align to build the industry’s next chapter. The page is live and expanding weekly with brands, insights, and tools that reflect where the industry is headed next. ✨ Explore the tracker: https://lnkd.in/g75JD-sQ #TheFashionEconomist #SustainableFashion #CircularEconomy #FashionInnovation #ConsciousStyle #RegenerativeDesign

Yesterday, I attended a thought-provoking panel on Fashion Forward: Reimagining Sustainability. Where we explored some hard-hitting questions - 1. How can we control over-consumption in fashion? 2. Is it important to know your brand before buying? 3. How are new and young designers rethinking sustainability from the start? 4. And most importantly why do we still have to pay extra for being sustainable? Some eye-opening facts: > The fashion industry contributes ~10% of global CO₂ emissions. > The EU generates over 12 million tonnes of textile waste each year. > Only ~2% of discarded textiles are recycled into new garments. Towards solution (and what resonated at the event) 1. Buy less, but better invest in timeless pieces. 2. Support emerging designers embracing circular design. 3. Push for transparency and accountability across the supply chain. 4. Encourage policies and infrastructure that make recycling scalable. Sustainability isn’t a trend. It’s the foundation for fashion’s future. Let’s keep asking the right questions and driving real change 🌍 #Sustainability #FashionForward #CircularFashion #FashionInnovation #ResponsibleLuxury #MilanEvents #Milansustainability

Yesterday, I attended a thought-provoking panel on Fashion Forward: Reimagining Sustainability. Where we explored some hard-hitting questions - 1. How can we control over-consumption in fashion? 2. Is it important to know your brand before buying? 3. How are new and young designers rethinking sustainability from the start? 4. And most importantly why do we still have to pay extra for being sustainable? Some eye-opening facts: > The fashion industry contributes ~10% of global CO₂ emissions. > The EU generates over 12 million tonnes of textile waste each year. > Only ~2% of discarded textiles are recycled into new garments. Towards solution (and what resonated at the event) 1. Buy less, but better invest in timeless pieces. 2. Support emerging designers embracing circular design. 3. Push for transparency and accountability across the supply chain. 4. Encourage policies and infrastructure that make recycling scalable. Sustainability isn’t a trend. It’s the foundation for fashion’s future. Let’s keep asking the right questions and driving real change 🌍 #Sustainability #FashionForward #CircularFashion #FashionInnovation #ResponsibleLuxury #MilanEvents #Milansustainability