How digital voices and micro-influencers are changing PR in Africa

The tension between global reach and local relevance has become one of the defining challenges of modern PR. It calls for crafting narratives that preserve a unified brand voice while adapting authentically to local audiences. Here’s how to balance reach with relevance. (Kamran Khan) https://hubs.ly/Q03N3kQK0 #PR #localPR #globalPR #PRtips

The tension between global reach and local relevance has become one of the defining challenges of modern PR. It calls for crafting narratives that preserve a unified brand voice while adapting authentically to local audiences. Here’s how to balance reach with relevance. (Kamran Khan) https://hubs.ly/Q03N3l1L0 #PR #localPR #globalPR #PRtips

The public relations landscape is constantly shifting. Are your strategies keeping up? Staying ahead means understanding the forces that shape public perception. We've broken down the essential PR trends you need to know to build a resilient and respected brand. Our latest article covers: 📣 The power of a human-centered, empathetic approach 📣 How to ethically and effectively leverage AI in your campaigns 📣 Proactive strategies for managing crises in the digital age These insights will help you move beyond traditional tactics and build a stronger, more authentic connection with your audience. Read the full article here: https://lnkd.in/eWymd5Ui #PublicRelations #BrandStrategy #MarketingTrends #PR

Continuing our "PR Playbook" geared towards small to mid-sized companies, we are back with a guide on 5 Free (or Low Cost) PR Tools Every Brand Should Use. These are great help build awareness & credibility through meaningful media coverage and building relationships. #PRTips #PRAgency #SmallBizPR #StartUpPR Tess Darci Jamie LaDuca https://lnkd.in/esZfr3AR

For decades, brands measured the success of their PR programs by media coverage. Earned media was once enough to build credibility and visibility. But relying solely on media relations no longer provides the reach or influence required in today’s marketplace. Insights here. (Matt Caiola, 5WPR) https://hubs.ly/Q03Nd-l60 #PR #DigitalPR #PRagencies #PRtips

For decades, brands measured the success of their PR programs by media coverage. Earned media was once enough to build credibility and visibility. But relying solely on media relations no longer provides the reach or influence required in today’s marketplace. Insights here. (Matt Caiola, 5WPR) https://hubs.ly/Q03Nd-6_0 #PR #DigitalPR #PRagencies #PRtips

Britain’s back in Claudia’s castle - and your brand should be taking notes. 📝🤔 ✨Our latest blog raids The Celebrity Traitors for PR and social media lessons exploring cliffhangers that keep people hooked, character-led storytelling, engineered mystery (with a real payoff), and how to survive a digital round table when your audience are… suspicious. If you don't fancy getting banished by the algorithm, this one’s for you.🤗 Read: https://lnkd.in/ebiPhc7n #TheTraitors #CelebrityTraitors #PR #SocialMedia #ContentStrategy #CrisisComms #MarketingTips #SatsumaGroup

In my two years with AM O'Sullivan PR Ltd., one of the things I've most come to appreciate is the value of awareness, not just in terms of what's going on at the moment, but also of what's coming down the tracks. With this in mind, I gathered some of my thoughts on horizon scanning in our latest blog post, offering insight into how it can add value to campaigns, the kinds of opportunities it can allow PR professionals to capitalise on, and why any identified opportunities must align with an organisation's missions and values. Give it a read! https://lnkd.in/e3xZD-TH

In a world where TikTok dictates trends and paid partnerships are on the rise, it's easy to believe that traditional media relations no longer carry the same weight. However, as Polina Lichagina, our VP of Client Services & Operations, demonstrates in her latest blog post, nothing beats the credibility and long-term value of coverage in La Presse, The Globe and Mail, or Canadian Living. 👉 From Hettas to Kamik to WonderBra, there are many examples of brands that invest in earned media building a solid reputation, lasting brand awareness and, above all, tangible business results. Read the full article here: https://lnkd.in/e5je5jkh #BlogPost #MediaRelations #PR #PRagency #MediaCoverage #EarnedMedia

For communicators, a unified, end-to-end approach to PR is no longer optional. It's necessary to cut through the noise and reach scattered audiences effectively. Read on to learn what an integrated #PR campaign is, why it's essential, and the key steps for success. 👉 https://lnkd.in/g4RAVKjR #Comms #IntegratedPR #PRTips