MD & CEO, Edelweiss Mutual Fund | Author, Limitless and Mango Millionaire | Young Global Leader @ WEF | Shark Tank India
She runs onto the cricket field, carefree, ecstatic, doing a contagious monkey like dance. The crowd laughs, the cricketer smiles, and those magical lines take over. A simple chocolate bar and an iconic moment ... in a world that wasn't about filters, hashtags or influencers. Just storytelling. For me this film defined the magic of Indian advertising. And the mind behind it gave Indian advertising its heartbeat. That mind was Piyush Pandey. Rest in peace sir. Heavens must be a more creative place. https://lnkd.in/dsVxCUpt
And many such magical human moments were brought to us by the man who wanted to change the advertising world. There is a very interesting interview all must watch - snippets of which I used in my ode to the adman extraordinaire.
What an era that was — when stories didn’t sell products, they built memories. Piyush Pandey didn’t just create ads; he created emotions that stayed with generations. His work reminded us that the simplest ideas, told honestly, can outlive time, trends, and technology. Truly, the end of an era — but the beginning of a legend’s immortality. 🙏✨
As a student, I’ve always admired how storytelling like this could create such lasting impact — simple, human, and unforgettable. Piyush Pandey truly shaped the soul of Indian advertising. His work will continue to inspire generations of creators like us. 🙏✨
What a loss. Piyush Pandey didn’t just create ads he created memories that defined an entire generation. His work taught us that emotion always outlasts trends. Rest in peace to the man who made India fall in love with storytelling.Radhika Gupta
That was an iconic ad. It truly captured the essence of storytelling in advertising, showcasing the heart and soul behind creativity. Piyush Pandey's legacy will always resonate in the industry.
The Cadbury film, with its "contagious monkey-like dance," wasn't just an ad—it was a lesson that the most iconic moments require no filters, just pure, authentic storytelling. Mr. Piyush Pandey gave Indian advertising its true heartbeat, proving that cultural connection beats trend-chasing every single time. Rest in peace, sir. Your work is a permanent reminder to keep it simple, keep it human ..
So true! He changed the way India felt about advertising, turning brands into emotions. A true legend whose ideas will live on forever.
Shocking news for all of us. May the soul rest in peace. #PiyushPandeysir
Founder & CEO @Dhanvesttor | On a mission to make women finance-confident with Dhanvesttor
4dI agree! His creativity leaves a mark far beyond campaigns or awards.