How Streaming Platforms Can Improve Loyalty with Emotional Intelligence

🌍 Streaming is eating the world. But here’s the catch: audiences don’t all watch the same way. One viewer is on a high-end Smart TV in Sydney. Another is on a budget Android in Nairobi. Someone else is streaming on a laptop during a commute. ⚡ The challenge for streaming platforms isn’t just delivering content — it’s delivering the right experience for every single device without breaking performance, analytics, or monetization. That’s where real-time device intelligence becomes a game-changer. With tools like DeviceAtlas, streaming leaders can: ✅ Detect devices instantly at scale ✅ Tailor playback, compression, and UX logic ✅ Cut buffering, improve QoE, and boost engagement In streaming, every millisecond counts — and every device matters. 💡 Curious: what’s the biggest device-related challenge your platform is facing right now — performance, analytics, or monetization?

Streaming brands struggle to scale creative production globally while balancing speed, quality, and cost. As content libraries grow and deadlines tighten, many turn to AI and production technology as a quick fix. But technology alone doesn't work. Without understanding how teams collaborate and which processes enable quality under pressure, new tools often create more problems than they solve. The answer isn't tech-first—it's people-process-systems. When technology supports people and strong processes, creative teams stop fighting their tools and focus on strategic work that drives engagement across markets.

🚀 Sunrise launches as first TV provider the AI-powered SuperSearch for TV content! With SuperSearch, Sunrise sets new standards in media content discovery: This innovative search function leverages artificial intelligence to find exactly what the user is looking for—quickly and precisely—across all platforms. Whether it’s linear or Replay TV, Video-on-Demand offers, or streaming services, SuperSearch delivers tailored results. Highlights: • Conversational Search: Effortlessly search by voice for genres, actors, or topics. For example, “I like superheroes.” • Cross-Platform Results: SuperSearch combines results from traditional TV channels, on-demand offerings, and leading streaming services. • Personalized Recommendations: The AI understands complex queries and provides individually tailored suggestions. • Multilingual: Now available in German, French, Italian, and English on the Sunrise TV Box for all Sunrise customers. Discover more: https://lnkd.in/drGN3sGb

📍A smarter way to deliver a better viewing experience - now live. At IBC 2025, everyone was talking about AI, metadata, and how to finally match the UX of streaming giants. But the standout insight was simple: “Fix your metadata before you fix your UI.” This new article unpacks how Simply Markers is doing exactly that - helping TV operators solve one of the most frustrating (and fixable) gaps in the viewer journey: ⏱ inaccurate program start times ⏩ missing skip features like Intro, Recap, Ad Breaks 🎯 the small moments that make or break catch-up and replay In this article, we broke down the product, the thinking behind it, and why Tier 1 conversations at IBC confirmed: ✅ Markers aren’t a “nice to have” - they’re now expected ✅ Accuracy and scale demand both automation + editorial precision ✅ Real-world reliability beats buzzwords, every time 🔗 Read the full piece: https://lnkd.in/dttcuEXr We’d love your take - especially if your platform is tackling replay UX, metadata correction, or catch-up optimization. Reach out to Daniel Rühmann to see what Simply Markers can do for you. #IBC #streamingwars #metadata #contentdiscovery

The next big UX shift in TV isn’t just about content — it’s about control. Daniel Rühmann's latest piece on Simply Markers nails it: broadcasters and operators are finally closing the experience gap with global streamers by using real-time EPG correction, skip markers, and content chapters to make viewing feel effortless. From an ad tech and data perspective, this is huge. Every marker creates a new signal — where viewers skip, rewatch, or tune out — powering smarter ad placement, improved measurement, and better personalization. For broadcasters and measurement partners, it’s a win-win: better UX for the viewer, better data for the business. The future of TV isn’t just about what we watch — it’s about how seamlessly we experience it. #AdTech #BroadcastInnovation #CTV #UserExperience #DataDrivenTV #SimplyTV

I've spent 20 years building tech companies, mainly focused on video, and I'm here to tell you: the idea of a "streaming war" is a myth! As a marketer, I get why the media loves the narrative. It gets clicks. The notion that streaming giants are engaged in a cutthroat technology war is wrong. The real battle isn't with each other. It's a battle against inertia. Our true enemy is the "good enough" performance of old technology. READ HERE >>> https://lnkd.in/g9z774CX The biggest hurdles video platforms face today are: 1. The Innovation Gap: We're creating amazing new codecs and features, but formal standards live in 10- or 20-year cycles. 2. The Business Case: Why should a company invest millions in adopting a next-gen codec when H.264 still works on decade-old devices? 3. The Lengthening Cycle: Contrary to popular belief, the cycle for new tech adoption isn't shrinking. It’s getting longer. (just in case you missed what I just said, you may want to read this last point again...) This is the tension that truly defines our industry. We're fighting to justify progress when the old way still works. Industry alliances, such as the SVTA, are helping to bridge the gap, but the challenges faced by the industry remain real. Is the "good enough" performance of legacy tech holding your roadmap hostage? If you'd like to compare notes, DM me. #Streaming #VideoEncoding #StreamingMedia #TechStandards #SVTA with State of Streaming READ HERE >>> https://lnkd.in/g9z774CX

#MoQ : Media over QUIC (Quick UDP Internet Connections) Emerging transport layer protocol for streaming over the internet. Leverages the speed of UDP connections and the security of TLS encryption for faster connections and low latency streaming as compared to TCP based connections.

Streaming platforms today are trapped in a paradox of their own success. The more users they gain, the more royalties they pay out up to 70% of total revenue in some cases. The economics simply don’t scale. Every stream that brings engagement also erodes profit. The instinctive response has been to squeeze margins: raising prices, adding ad tiers, cutting features. But these moves don’t fix the deeper problem: users don’t feel anything. They engage without attachment, consume without connection. The truth is, streaming has perfected function and lost emotion. And without emotional loyalty, even the most efficient business model can’t sustain itself. The next wave of growth will come from platforms that shift focus from monetizing content to engineering connection. Emotional OS gives leaders a new way to create value: by translating human resonance into retention, and retention into revenue. 👉 Read the full analysis on Medium → https://lnkd.in/gPcXA_ZT 👉 Explore how RARI helps streaming platforms escape the financial trap → https://www.rari.one/

Usage-based pricing sounds perfect in theory. But in media? It rarely delivers. We've watched teams try to charge by consumption volume and spotted a consistent pattern: Users don't track their own reading habit, worry about unexpected charges, and start rationing content to control costs. Meanwhile, your ops team drowns in billing complexity and finance can't forecast revenue. There's a reason streaming services abandoned usage-based models. And why news micropayments never caught on. Our latest piece explores why usage-based pricing typically fails in media - and what actually works better. Link in the comments 👇

💥 Streaming is exploding - is your data keeping up? 🤔 Global paid streaming subscriptions are expected to hit ~$827 million by the end of 2025. That’s big growth - but also big complexity. 💭 Here’s where many rights holders lose out: 🔹 Metadata errors & platform fragmentation muddy attribution. 🔹 Legacy systems can’t reconcile payments fast enough. 🔹 Untapped regions & emerging markets get overlooked without insights. But there’s a path forward. Data‑driven tools can offer: ⭐ Real‑time visibility into plays, territories, and platforms. ⭐ Predictive intelligence to spot rising tracks & markets early. ⭐ Automated royalty & metadata workflows for accuracy + speed. If you want to turn plays into predictable profits, your data strategy is more than just nice to have - it’s mission critical: 🔗 https://vistex.link/L9i #DataStrategy #StreamingServices #RevenueManagement