Designing urban environments with the brain in mind Urban change is more effective when it aligns with how people think, feel and act. The short guide 9 Surprising Behavioural Insights to Transform Your City, authored by Josephine Yilan Liu of Transformative Cities, distils nine human tendencies that citymakers can translate into practical design and programme choices. Written for mayors, planners and street level thinkers, it focuses on behaviour driven urban transformation. The insights are clear. Reciprocity and altruism can be made visible through time banks, repair cafes and pay it forward schemes that normalise mutual aid. Predictability reduces stress, so consistent layouts and wayfinding help people navigate with less effort. Group identity shapes belonging and can be channelled with shared rituals and culturally grounded murals. People learn by watching, so transparent recycling and public skill demonstrations show what good practice looks like. Prestige matters, which means recognising local role models and eco friendly businesses in public space and communications. Places anchor meaning by telling shared stories through civic squares, memorials and cultural hubs. Brains need restoration, so micro restoration zones with shade, greenery, water or quiet side streets support daily recovery. Curiosity thrives in environments that invite discovery through hidden paths and rotating art. Joyful engagement matters at every age, from musical benches to interactive sculptures and pop up games. The thread running through the guide is precision. Small, legible moves at the scale of a few metres can nudge behaviour without coercion. The author calls this a three metre shift and uses it to show how targeted interventions can unlock trust, empathy and collective energy in public space. Beyond the practical guidance, the text invites a deeper way of seeing the city. It reminds readers that the urban fabric is not static but layered with human emotion, memory and interaction. These layers give cities depth and reveal how behaviour and environment continuously shape one another. For anyone working on the city, be it alone, with colleagues or in co production processes, it is a timely reminder of how cities can and should be designed to bring out the best in people. #CognitiveUrbanism #UrbanDesign #BehaviouralInsights #CityMaking #PublicSpace #Planning #HealthyUrbanism #PlaceMaking #CommunityResilience
Love these insights. My favourite is joyful engagement!
Associate lector Publiek Vertrouwen in Veiligheid at Hogeschool Inholland / Inholland University of Applied Sciences
3dJossian Zoutendijk