Market Shifts: AI, Personal Brands, Remote Work, Community, Email Lists, Video

Completely agree! AI isn’t simply automating work; it’s redefining what “valuable work” means. We’re moving from an economy of execution to an economy of orchestration. Those who learn to direct and leverage intelligent systems will outpace those who try to resist them. The real differentiator in the next five years won’t be technical skill alone. It will be the ability to combine human judgment, creativity, and AI fluency to drive outcomes at scale.

Most companies watch their competitors post daily with 5+ executives while struggling to manage a single account. The traditional approach fails every time. Companies assign someone to manage each account individually. manual logins, manual posting, spreadsheet tracking. burnout hits within 3 weeks. There's a better system: → Connect every team member's linkedin account once → Create content batches based on each person's role → Schedule everything for the month in one session → Let the system auto-post while teams focus on revenue-generating work → Monitor all accounts from a single dashboard Real results: Teams get 6+ members posting 5x per week without adding hours to anyone's schedule. The multiplier effect compounds fast. When entire teams show up consistently on linkedin, brand visibility skyrockets. Prospects see companies from multiple angles before the first outreach even happens. Managing individual accounts separately doesn't scale. Postiv ai coordinates entire teams' linkedin presence as one unified system.

Agencies: "We’re learning fast."  But then nothing ever changes. I still remember hearing this from a founder client:  “They sent me a 30-slide report.   I scrolled through it in 2 mins...   And had to smile and nod on the Zoom call.”  Here’s the hard truth:  1. Some agencies drown you in metrics     → No clarity.     → No outcomes.     → Just colorful dashboards.  2. They blame "the algorithm" when things flatline     → Suddenly it's Meta's fault.     → Or the market.     → Or “Your offer is too cold.”  3. Every month sounds like this:     “We’re learning fast.”     “It’s still early.”     “Just trust the process.” But trust without results isn’t strategy—   It’s delusion. Great marketing isn’t about smoke and mirrors. It’s about this: → Clear goals.   → Simple metrics.   → Brutal honesty.   → Owning what’s not working.   → Fixing it faster than others. What real marketers do: 1. Show you what matters     ↳ CAC, ROAS, LTV, Revenue. 2. Speak your language     ↳ Not marketing jargon. 3. Educate you     ↳ So you feel smarter, not smaller. 4. Report issues, not just wins     ↳ And tell you what's being done to fix them. If you’ve been burned by a “black box” agency—   You’re not alone.  Many founders have been there.   Many still are.  But that pain?   That confusion?   That gut feeling that someone was hiding something?  Use it.  Let it sharpen your radar.   Let it guide your next hire.  The right people make you feel in control.   Not in the dark.  Because real growth doesn’t come from fake reports.   It comes from people who care about your upside. You don’t need another 15 metrics. You need one win. P.S. Ever received a report that made you feel dumber instead of smarter?

🌟 We navigate October 2025, LinkedIn is evolving faster than ever in an AI-driven world. Here's the most trending, important, and informative updates shaping the platform right now: 🔹 AI Integration Explodes: LinkedIn's updated Terms of Service (effective Nov 3, 2025) expand AI use for content and ad targeting. AI tools are revolutionizing hiring, networking, and content creation—focus on agentic AI in HR and personalized feeds for better visibility. 🔹 Skills Over Degrees: Echoing CEO insights, human skills like adaptability, creativity, and emotional intelligence are trumping traditional credentials. New features let you share notice periods and salary expectations securely with recruiters for smarter job matches. 🔹 Content That Converts: Diverse formats rule—carousels, short videos (under 60s), interactive polls, and PDFs outperform text. Prioritize personal branding, storytelling, founder-led content, and proof-driven posts (e.g., metrics + POV) for algorithm boosts. Organic reach favors meaningful engagement over virality. 🔹 Algorithm Optimization: Post 3x/day consistently, comment thoughtfully on 20+ posts daily, and spark discussions for extended reach. Tuesdays/Thursdays for CTAs, Sundays for low-competition impact. Mobile-first, authentic content with hooks like questions or contrarian takes drives results. 🔹 B2B and Global Trends: Video (short-form/vertical) is surging for B2B marketing. Trade hits records, FDI rises, but focus on trust-building topics like pay transparency, digital security, and data trends (e.g., democratization of analytics). These aren't just buzz—they're reshaping careers, marketing, and connections. How are you leveraging LinkedIn's AI-powered shifts this month? Share below—let's connect and exchange ideas! 👇 #LinkedInTrends #AIinBusiness #ProfessionalNetworking #CareerGrowth #FutureOfWork

The boldest prediction I’ve heard this year? Half of LinkedIn would panic if AI started scoring profiles. So I tested it. I asked my AI agent to audit my own profile. Twenty seconds later, it spit out a number: 👉 89 / 100 — Excellent. I was happy. But also curious. Because here’s the truth most people don’t realize: 👉 Every recruiter, client, and investor now uses some form of AI to scan your digital footprint. It reads your profile like a résumé on steroids. And it decides if you’re worth a closer look. Here’s what I found: ✅ Strengths • Unique bilingual positioning (weighted 25%) • Proven C-suite background • Daily content consistency • 3,654+ engaged followers ⚡ Quick Wins • Add Skills section (+10 pts) • Get Recommendations (+5 pts) • Display Certifications (+5 pts) 📈 Potential score after fixes: 96 / 100. Here’s why that matters: AI doesn’t just read your profile. It scores it. It predicts your success, your reliability, your fit. Your LinkedIn isn’t passive anymore. It’s performing every hour, every day. FOR you or AGAINST you. Think about that. → Partners research before the meeting. → Recruiters skip low-score profiles. → Investors start with credibility. → Clients judge in 10 seconds. So if your LinkedIn presence doesn’t say “leader,” AI and everyone else moves on. Your LinkedIn score isn’t vanity. It’s a business performance metric. Want to see yours? 👉https://lnkd.in/egCGgCm5 Because in 2025, AI won’t apply for you. But it might reject you.

The graphs on page 3 and 9 of this research feel particularly accurate to how a lot of marketers are feeling. I hope it at least makes you feel a bit more 'seen' and less alone! Earlier this year, The Marketing Meetup embarked on our first-ever big piece of research to enquire into the 'state of marketers' (not just the state of 'marketing'). In the past few weeks I've delivered a bunch of talks, and met a lot of marketers 'doing the job'. Conversations have led me to a place of pointing them to this report, as I think it helps a bunch of us feel a bit more 'seen' as it represents their experiences, too. From 1,070 responses - some key findings included: - 46.5% of marketers described their work as positively challenging - top of the emotional list. - 41.1% feel uncertain, 39.3% stressful, and 36.7% overwhelmed. - Only 5.4% described their work as calm. - Marketers rate their current job satisfaction around 7/10. - They’re more optimistic about marketing’s future than their present - The most common daily challenge is “too much to do, not enough time”. - Lack of time for creative work ranked as the second biggest challenge. - Mid-sized teams (6–10 people) report the highest satisfaction. - Solo marketers and those in very large teams feel more isolated and stressed. - AI enthusiasts report 15% higher job satisfaction than AI avoiders. - Enthusiasts rate their job satisfaction at 6.8/10 vs. 5.9/10 for avoiders. And plenty, plenty more. The full report is below (ungated and freely accessible). We'll run the survey again in 2026. We'd also be interested in partnering with brands to do more, too. Whatever you take from it - I hope you find it interesting, useful, and perhaps even feel a little 'seen' by the findings (in the sense of not feeling alone). A big thank you to everyone who filled in the survey ☺️ ✌️ P.S. For more stuff like this, plus invites to free/choose-your-price online/IRL events - do get on our newsletter list, found on the TMM website!

A very interesting read from The Marketing Meetup into the state of Marketing Professionals in 2025, and definitely some expected results here! Interesting to see how much of an impact embracing AI is already having on the industry - an absolutely brilliant tool to improve efficiency, when used correctly! 🤖 💣 Seeing the words "uncertain" and "stressful" towards the top of the Emotional landscape is also unsurprising, but should be ringing alarm bells for businesses! As someone who found myself redundant in the Summer, it is certainly a time where marketers are feeling pressure like never before... there's that feeling of impending doom from whispers of change all around, but this oftentimes comes from being on the outside, looking in. As marketers, we should be at the heart of the business, and if you're not being included in every business development conversation, you need to make yourself a part of the conversation - a lesson well-learned. ✨ Working at Mostly Media is truly eye-opening and affirmative that marketing campaigns do work, that marketing is still a vital cog in the industry machine, you just need to be quick on your feet and willing to adapt! We embrace being more than just a media agency - we are a business development agency, here to work alongside your business to generate meaningful, clear growth for the long-term. We set the standard in being an extension of your marketing function, working collaboratively with you to achieve the best results in these uncertain conditions, time and time again! ✨ #StateOfMarketing #StateOfMarketingProfessionals #MarketingUncertainty #MediaAgency #MostlyMedia

I’m a bit late seeing this…the algorithm or just head in other places. But I hear a version of these sentiments most days. If you’re a marketeer feeling the pressure of too much to do and not enough time, challenges with sign off, difficulty switching between the doing and the strategy at pace, navigating AI for your business then you’re not alone. This is full of reassurance that it’s not you and has lots of tips and actions for marketing leaders to help manage the uncertainty.   If you’ve not already seen it, it’s definitely worth a read

Your team’s aiming at the wrong personas. But sure, “let’s scale outbound”... New sector? New market? Same old flop. We think we know who the buyers are. But we’re aiming blind targeting the wrong personas. And hitting… no one. Seen it while working in bootstrapped startups the last 6 years in SaaS, Fintech, and Open Banking Payments. → Wrong buyers → Wrong job titles → Wrong messages → Wrong assumptions Every. Single. Time. And the best part? You blame the SDRs. Here’s what actually works ↓ → Identify all buying roles → Map the right job titles for your ICP → Tailor messaging per persona → Predict deal complexity by company tier → Never send a generic email sequence again I call it the MPH framework (Multi-Persona Hypothesis) It fixes all the guesswork. And hits like this ↓ → 2% → 10% reply rates → Shorter deal cycles → More qualified calls We built it internally for Prospectology. Now you can STEAL it. The Notion guide includes ↓ → AI prompts you can use → High level Clay workflows → A free Google Sheets Persona x Tier matrix Plug & Play. Like this post + comment “MPH” and I’ll DM it to you. PS If you like longer form video content? Full video walkthrough in the comments 👇

New job starts tomorrow. But first, 3 quick lessons for any PMM thinking about making a change. 1. Relationships > transactions. Too many people only show up on LinkedIn when they need something. But credibility and trust are built long before you’re on the hunt. Posting, sharing, and engaging consistently creates reciprocity. You give to the community first — so when you need something, like an intro or a referral, people already know who you are and what you stand for. 2. Everyone wants to know your AI story. And no, “I use ChatGPT or Claude to brainstorm” isn’t enough. Hiring managers want to see what you’ve built to drive efficiency, growth, or new workflows. Show your experiments. Build in public where you can. Share examples that prove you’re not just talking about AI, you’re applying it. 3. Cold applying isn’t dead, but it needs to be targeted. If you want to get past the ATS, search for roles where your experience is directly relevant and quantifiable. Early-stage background? Show the scrappiness you’ll bring to another startup. Industry-specific expertise? Highlight how well you know their buyers. PLG experience? Prove the results you’ve driven. The more tailored your story, the stronger your shot. (And the more likely you are to stand out in that pile of 800+ resumes.)