Helping brands get rankings and revenue from Google, LLMs, AI Overviews | CEO of Contact.so | Mentions.so | Kleo.so
"I don't know how to do SEO in 2025" Start from level 1 in The “New SEO” Game: SEO isn't just Google rankings anymore. It's now "Search Everywhere Optimization". Reframe your “New SEO” project as a game, and you'll become addicted to levelling up. Level 1: Traditional SEO - Audit your site for technical issues - Research keywords and target quick wins - Optimize on-page elements (titles, content) - Build backlinks via guest posts and digital PR Level 2: AI Search Optimization - Optimize content for AI Overviews - Structure content for AI consumption - Create citation-worthy content for AI search - Test how your brand appears in AI search results Level 3: Paid Search Visibility - Launch Google Ads for high-intent keywords - Create YouTube Search Ads targeting competitors - Use Microsoft Ads for Bing and AI-powered search - Track paid visibility across all search platforms Level 4: LLM Answer SEO - Create comprehensive, factual content for LLMs - Build a knowledge base for AI training data - Establish your brand as the authority LLMs reference - Monitor brand mentions in LLMs with Mentions.so Level 5: Brand Authority SEO - Get unlinked brand mentions across the web - Feature in industry roundups and expert lists - Build brand recognition without traditional backlinks - Track brand mention volume and sentiment Level 6: Community SEO - Answer questions in relevant Reddit communities - Participate in Quora discussions in your niche - Engage in Slack communities and Discord servers - Build reputation in industry forums and groups Level 7: Parasite SEO - Repurpose content on Medium and LinkedIn Articles - Publish Substack newsletters to rank in Google - Guest post on high-authority platforms/websites - Leverage existing domain authority for quick rankings Level 8: Platform-Specific SEO - Optimize for Amazon search if selling products - Focus on YouTube SEO for video content - Master TikTok's algorithm for short-form content - Optimize App Store listings for apps/extensions Level 9: Topic Domination - Own conversations across ALL channels - Create content ecosystems to reinforce each platform - Become the go-to expert mentioned everywhere - Monitor and maintain authority across all channels Completed all levels? SEO is constantly evolving in 2025. Stay ahead or get left behind. PS. Need help levelling up? We'll help build and execute your “New SEO” domination strategy. Book a call here: https://www.contact.so/
Love this framework SEO’s not dying, it’s just growing new heads
The future of SEO is credibility across every surface.
Search has evolved but the goal is still connection.
The "Search Everywhere Optimization" reframe makes a lot of sense. I've noticed that when I'm looking for information now, I'm just as likely to check Reddit or ask ChatGPT as I am to do a traditional Google search. The search landscape really has spread out Rob
This is a timely post, Rob. Search in general has changed so much, and it's now starting to extend to specific platforms social media.
This is such a fresh way to look at SEO - as a game with levels! Makes the whole process feel exciting instead of overwhelming
SEO isn’t just about rankings anymore it’s about owning the conversation everywhere. Master the game, and you’re untouchable.
"Search Everywhere Optimisation" is the perfect term for it 👌
This “New SEO” game is genius stuff brother 🔥
RevOps AI Partner that helps you win more clients, retain them longer and make your team more productive. | CEO Rosedale
1wIf you really think about it, all nine levels are really about building one thing: a Trust Moat. AI models are designed to find and synthesize the most trusted sources, so each level is just a different way to build that trust. Proprietary data builds trust through uniqueness. Community SEO builds trust through human validation. Brand Authority SEO builds trust through reputation.