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I watched Elena Verna (Head of Growth at Lovable) speak at #ProductCon AI yesterday, and one idea stuck with me: “Your brand can be your moat.” 👀 Not just a layer of polish or a marketing wrapper, but a true product differentiator. One that makes your experience easier, more delightful, more trustworthy. One that users actively choose, even if alternatives exist. We often talk about brand like it’s a billboard or a campaign, but increasingly, brand is shaped through product. It’s the little moments: ✅ how fast the product loads ✅ how support speaks to you ✅ how copy is written ✅ how you feel when you finish a task In that sense, building brand isn’t something the marketing team “does”. It’s a product and growth lever, and a compounding one at that. The takeaway for me: If you’re not actively building your brand into your product, you’re probably leaving defensibility on the table. #brand #moat #lovable
Totally agree with this. But one major challenge I’ve found working with founders is that it’s not always easy to make them see the bigger picture. And even harder to try and translate it into revenue.
Totally agree! A brand is much more than a logo or a Canva template. It’s the sum of associations your audience has with your product and the experience with it. Think of that; the most important point of sale is the mind of your customer. Being top of mind should be goal #1 That’s what many founders overlook: A strong product convinces – but a strong brand stays.
Your brand can be your moat... sounds powerful!
While I agree with the criticality of developing the brand to help drive growth and improve stickiness, it’s hard to believe that brand alone is your moat- most especially today. The pace of innovation in product, in solving use cases, in new entrants has accelerated sooo much of late - companies like Lovable are part of driving that shift enabling the new to come about so much quicker. Ross Chapman would you stick with a product from a brand you know and trust when a new entrant had demonstrated all kinds of new innovations and was being widely adopted by your industry and competitors?
📌 The most memorable products aren’t just usable, they’re felt. And when brand is baked into the product, not layered on after, it creates that emotional moat Elena talked about.
all comes down to you own mindset and how you value quality
When are you supporting .net as a backend? Elena Verna
That's so true! Just wanted to mention one very very old concept which says that marketing consists of 4P (product, price, place, promotion). What you communicate and what people get as an experience using your product it all build the way people perceive you as a company. Whether they would be satisfied and recommend you. Or would feel tricked due to the huge overprlomise created with communication.
Growth at Lovable
3moExactly!!