Transcript

So we're trying to get back to this and really think about what we deliver as an SEO product. And what we really focused on previously is this organic discoverability, right? This is So what we want to focus on is not just stereo, but discoverability. And this holistic organic sense is making sure that our customers are visible everywhere across this fragmented digital landscape, be it an online. Community like Reddit or answer engine like Perplexity or a digital marketplace somewhere or even the old school Google, which is decreasing in market share as the days go by. But that we can make sure that you're visible, that you are findable, that you're searchable in all of those places at the same time without having to buy ads everywhere you go and pay influencers to be, you know, mentioned on social media and all of that kind of stuff.