Most credit unions are leaving growth on the table. They're using AI for underwriting—but stopping there. Meanwhile, opportunities to deepen member relationships, predict needs, and prevent churn are slipping through the cracks. The difference? Thinking beyond approval. AI's real power isn't just saying "yes" or "no" faster. It's transforming the entire member journey—from the first prescreen to cross-sell opportunities to collections. It's turning data into action and fragmented touchpoints into seamless experiences. Join Jeff DeShane (VP of Consumer Lending, People Driven Credit Union), Tracy Kaufman (Chief Lending Officer, Wildfire Credit Union) and Eric Steinhoff (EVP Client Impact, Scienaptic AI) in an on-demand webinar in partnership with MeridianLink, as they break down how to: ✓ Grow approvals without inflating risk ✓ Personalize experiences at every stage ✓ Build the data infrastructure that makes smarter decisions possible This isn't theory. It's how leading credit unions are winning. Webinar Link - https://lnkd.in/eSfRy8wV #CreditUnions #AI #Lending #MemberExperience #Credit #FinancialInclusion
How AI can transform the member journey for credit unions
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      Access to credit is slow and opaque, but Recur Club is changing that. “We sit at the center as a platform connecting borrowers and lenders, using AI to create underwriting profiles and do matchmaking in just 48 hours.” - Eklavya Gupta, Founder of Recur Club How they do it: - Leverage AI to gather & analyze financial data - Summarize complex statements into actionable outputs - Match borrowers with multiple lenders efficiently - Reduce operational effort for both sides Recur Club is making lending faster, smarter, and more transparent. To view or add a comment, sign in 
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      🚦 Explainable Velocity: The Real Test of 60-Second Loans We all love the headline: “Loan Approved in 60 Seconds.” But here’s the uncomfortable truth — speed without explainability is a liability. In today’s AI-first lending world, speed alone doesn’t impress regulators or customers. They want “explainable velocity” - every decision traceable to its logic, data, and reasoning. Let’s decode it 👇 ✅ Real-time data retrieval - every click triggers an event stream ✅ Automated document intelligence - no manual file checks ✅ AI credit scoring - fast, but bounded by rule-based guardrails ✅ Full audit trails - every model decision logged and explainable Banks are realizing: it’s not about approving faster; it’s about justifying faster. “Speed that can’t explain itself won’t survive scrutiny.” That’s the real evolution of lending: from faster systems to trustworthy systems. #AIinLending #ExplainableAI #FintechInnovation #AgenticAI To view or add a comment, sign in 
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      WFG’s AI-driven innovations have: ⚡ Cut order-opening times in half 💰 Reduced document package processing costs by 85% ⏩ Accelerated search by 5% 🛡️ Automated key fraud checks 🏆 Williston Financial Group Receives PROGRESS in Lending’s First-Ever AI Pioneer Award We’re proud to share that Williston Financial Group (WFG) has been honored with the 2025 AI Pioneer Award by Progress in Lending! 🎉 This recognition celebrates organizations that are moving beyond AI buzzwords to deliver measurable results. WFG’s AI-driven innovations have: ⚡ Cut order-opening times in half 💰 Reduced document package processing costs by 85% ⏩ Accelerated search by 5% 🛡️ Automated key fraud checks These advancements go far beyond the back office — they mean faster, lower-cost, more transparent, and less stressful experiences for homebuyers, sellers, and lenders. 🏡💙 At WFG, we believe technology should serve people. This award affirms our commitment to using AI to reshape the settlement services industry and deliver real impact for our clients and their customers. 🔗 Read more: https://lnkd.in/gr6Wpdmc #WFGNTIC #WFGTitle #WFGNationalTitle #WillistonFinancialGroup #AI #Innovation #MortgageTech #ProgressInLending #AwardWinner #CustomerFirst #AIPioneer To view or add a comment, sign in 
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      A while back, when we were working on our lending model, we hit a wall there was no reliable credit bureau data to start with. No fancy scores, no repayment histories, just raw, scattered data and a lot of guesswork. So, instead of waiting for a perfect dataset, we decided to build trust from scratch. We started watching how people behaved • Customers paying consistency • users making small consistent purchases • how often someone opened the app or viewed repayment schedules Each action started telling a story. Soon, we realized that creditworthiness is not always in the numbers sometimes, it’s in the patterns. We built our first version of a localized risk engine from that. No fancy AI at that point, just logic, empathy, and a lot of manual work. And that worked. People who had never borrowed before started building their first credit journey Today, when I see everyone talking about AI-led underwriting, I smile a bit. because sometimes, the best models start with just understanding humans. #Fintech #DigitalLending #AlternativeData #AI #BNPL #EmbeddedFinance #FinancialInclusion To view or add a comment, sign in 
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