How AI can transform the member journey for credit unions

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Most credit unions are leaving growth on the table. They're using AI for underwriting—but stopping there. Meanwhile, opportunities to deepen member relationships, predict needs, and prevent churn are slipping through the cracks. The difference? Thinking beyond approval. AI's real power isn't just saying "yes" or "no" faster. It's transforming the entire member journey—from the first prescreen to cross-sell opportunities to collections. It's turning data into action and fragmented touchpoints into seamless experiences. Join Jeff DeShane (VP of Consumer Lending, People Driven Credit Union), Tracy Kaufman (Chief Lending Officer, Wildfire Credit Union) and Eric Steinhoff (EVP Client Impact, Scienaptic AI) in an on-demand webinar in partnership with MeridianLink, as they break down how to: ✓ Grow approvals without inflating risk ✓ Personalize experiences at every stage ✓ Build the data infrastructure that makes smarter decisions possible This isn't theory. It's how leading credit unions are winning. Webinar Link - https://lnkd.in/eSfRy8wV #CreditUnions #AI #Lending #MemberExperience #Credit #FinancialInclusion

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