Transcript

Now, folks, what you just heard is a powerful story of how Data360 can be used to activate your data, and that's what Meta did. You know, that's not unlike how many of our customers are doing using Data360. FedEx, Air India, Heathrow, Elevance, Windham, all of them. You know, that's the reason why Data360 is the number one CDP for marketers. It's also recognized by our industry analysts as the leading vendor in the B2B and B2C space. At the heart of it all is connectivity. You can connect to any data anywhere, unlock that data, whether you're ingesting that data or whether you're federating with that data through zero copy and make that available for your marketing scenarios. You can unify and harmonize all that data in Data360 and personalize and create real-time experiences for your customers anywhere, whether you're using Customer 360, sales, service, marketing, commerce, if you're driving AI and agentic scenarios, or if you're doing BI and analytics as well. And at the heart of it all is governance and security. You can tag your metadata, you can classify your metadata, and you can build policies using our unified policy framework, whether it's access policies, security policies, masking policies, or you wanna just do retention policies across the board, consistently across your metadata. So you can have confidence in targeting customers with precision and comprehension with your unified data. And of course, with our activation stack, you can reach your customers' touch points anywhere they are with confidence across both paid and owned media.