Shreeya kaul’s Post

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Analyst with expertise in carbon accounting, climate sustainability, and ESG framework

Ever picked up a product or scrolled online thinking: "Is this really sustainable, or am I being tricked?" You’re not alone. Green claims are everywhere, from coffee cups and laptops to cleaning products and IT services. Sometimes it feels like you need a PhD in eco-speak just to shop responsibly. Exciting developments are underway in Denmark and the EU to address this issue and ensure the credibility of green claims. Starting September 2026, the EU's Empowering Consumers for the Green Transition (ECGT) Directive will bring about significant changes: - Companies must provide evidence to support their eco-friendly claims. - Independent third-party verification will become mandatory for increased credibility. - Merely buying carbon offsets or using vague statements will no longer suffice. - It will be illegal to make unverified green claims, aiming to combat greenwashing effectively. In essence, these regulations aim to eradicate greenwashing and promote transparent and trustworthy sustainability claims. Why does this matter? For all consumers, including dentists and AI professionals, these rules ensure that labels can be trusted, enabling informed decisions that benefit the planet. Additionally, for companies, aligning green marketing with reality, substantiated by evidence, is crucial. A helpful tip: Seek out recognized labels like Nordic Swan, EU Ecolabel, or ISO certifications for genuine sustainability assurance. As someone passionate about sustainability and data, I find this shift inspiring. It’s a reminder that credible data and clear communication are key to driving real impact - not just good marketing. 🔗 What do you think - will stricter green labeling rules help build more trust in sustainability claims? #Sustainability #Greenwashing #EcoFriendly #ClimateAction #GreenBusiness #CircularEconomy #CleanTech #EcoInnovation #GreenTech #SustainableDevelopment #Innovation #Technology #Leadership #Business #Entrepreneurship #Startups

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