Pluralist - Experienced Marketing, Communications and Brand Director, Coach, Facilitator and Workshopper - Major Events, Professional Sport, Music and Entertainment
Finally getting around to sharing this, a little late, but too proud of the work not to. Back in July Joppe Soons and the team at Monks. and Sebastian Westerduin and the team at Amplify.one had an idea. What if we created 77,000 personalised aftermovies for Boomntown's audience and shared them just hours after they had returned home. Keeping the post festival blues at bay and giving them something they can keep to relive all of the special moments and memories they’d just created. It was pretty ambitious, building the architecture, creating the stories and delivering the product so that our live experience could combine with millions of our data points to create 60 seconds of hyper-personal storytelling content. Given we only had a month to deliver, it would have been easy to come up with a thousand reasons not to go for it. Instead, we focused on all the reasons we had to and luckily, there were plenty. So we jumped in headfirst, and I'm so glad we did. It was a joy to work with everyone on this project and show what’s possible when live experiences, AI tech and storytelling meet. Even a couple of months later, it still feels like a glimpse of the future. Big love to everyone involved, this one is special.
One festival. Millions of datapoints. 76,986 aftermovies. Here’s how we pulled off a world first.💥 0-30: 💭 Context 30-60: 🎛️ Our AI engine 60-1:20: 🌞 Product 1:20-1:45: ❣️ Results Agency: Monks Creative Director: Joppe Soons Creative: Ljuba Grishkina PM: Valery Kotev Business lead: Joeri Lambert Lead TD: Ben Wager TD: Pankaj Shere Engineering: Pradeep Ramachandran Lead Animation Director: Vincent Mei Animation Director: Megan Palero Animator: Tom Kamps Designer: Gavin de Koning Sound: Micaela Garagiola Executive Producer: Rik Spruijt Account: Rufus Knight-Jacobs Client: Boomtown Festival Co-Founder & Director: Chris Rutherford Head of Brand: Shula Rael Head of Communications: Prudance Akinin Head of Narrative: Megan Clifton Digital & Communications Manager: Harry Beaton Creative Director/Producer: Mair Morel Partner: Amplify.one CEO: Sebastien Westerduin CDO: Reinout de Roos CTO: Jacob C. Head of AI and Infrastructure: Jonathan Hendler CPO: Molly Stevens Principal Customer Experience Designer: Josefina Monsegur Lead Developer: Ronaldo Lima Head of Strategy: Baini G. S/O to Wesley Haar, ter, Victor Knaap and Bruno Lambertini for the encouragement.
Associate Creative Director at Monks | Jury | Speaker | Cultural entrepreneur
3dAwesome we got to do this together Shula Rael👏