When Legacy Meets Craft — My TenXU Moment Every now and then, you come across something that’s more than a brand — it’s a feeling. A dear friend, Karthik Gurumurthy , has teamed up with none other than Sachin Tendulkar to create TenXU, and I have to say — it’s something special. I recently got my hands on the yellow sneakers from this Nox range (a beautiful tribute to Sachin’s iconic double hundred in Sydney) and a couple of their jerseys. From the moment I opened the box, I could feel the care that’s gone into every element — the craftsmanship, the attention to detail, even the packaging. It’s premium, purposeful, and personal all at once. For those of us who grew up watching Sachin, TenXU hits differently. Every color, stitch, and story takes you back — to that cover drive, that roar of the crowd, that era that defined Indian cricket. Huge shoutout to Karthik and the entire team for creating something that captures not just performance, but emotion. Truly, Excellence. Legacy. Heart. — all in one. #TenXU #SachinTendulkar #DesignWithPurpose #CraftedWithCare #CricketLegacy #MadeWithPassion
Let’s play soon wearing them celebrating the craftsmanship and Sachin! Siddharth Jain
Awesome! Hope to see many legendary editions coming up.
Partner KPMG, Industrial manufacturing, Energy, Sustainability
2dLooks cool, gotta get myself one!!