Sport Integrity Action Month Launches in Brazil with Summit

The enactment of the National Sports Governance Act, 2025 (NSGA) marks a watershed moment for Indian sports regulation, including emerging sectors such as e-sports. While the NSGA prescribes internal governance standards for National Sports Federations (NSFs), it remains silent on substantive criteria for recognition, unlike the earlier National Sports Development Code, 2011. This gap is particularly pressing in the case of e-sports, which, despite being formally recognised under the Promotion and Regulation of Online Gaming Act, 2025 (PROGA), lacks a single universally acknowledged international federation. The existence of multiple international and domestic bodies raises questions about which entity qualifies as the legitimate representative for e-sports under the NSGA. Drawing on global and Indian experiences, this article argues that detailed recognition criteria—beyond procedural compliance—are essential. It suggests that Indian e-sports organisations may carve legitimacy through grassroots development and stakeholder protection, even if universal international recognition remains elusive. Read here: https://lnkd.in/gX3qJRmu Aman Gupta

Delighted to share the news that the Junior Premier League (JPL) and JPL WARRIORS has partnered with the media agency Sports Revolution, who provide digital screens and dynamic content to leading sports venues across the UK. 🤝 The partnership marks a step forward in creating new opportunities for brands and communities to engage with the game’s future stars and support the environments where young players develop and thrive. Through this collaboration, JPL branding and messaging will now feature on Sports Revolution’s nationwide network of screens, helping to share the league’s story with a wider audience while connecting brands to the most authentic and dynamic youth football platform in the country. For the JPL, the agreement represents another step in its continued growth — strengthening its position as the home of elite youth development and providing new ways for partners to align with a purpose-driven football development ecosystem that spans the UK and beyond. Great to work with Antony, Matthew and Rosie. Super excited to see where this can go. ________________________________________________ *For more information on how your organisation can get involved, or to explore partnership opportunities with the Junior Premier League, please contact Corrie Kane-Thom at corrie@jplsports.com or Charlotte Jones at charlotte.jones@jplsports.com. #partnership #media #sponsorship #football

The Regulatory and Institutional Structure of the Sports Sector in Saudi Arabia Saudi Arabia’s sports sector is witnessing an unprecedented transformation that transcends the traditional concept of sports as mere entertainment, evolving into a comprehensive economic and regulatory sector aligned with the ambitions of Vision 2030. This transformation is built upon a robust institutional and legislative framework led by the Ministry of Sport, integrating the roles of the Saudi Olympic and Paralympic Committee, national sports federations, the Saudi Pro League, the Saudi Sports Arbitration Center, and both public and private sports clubs. The Ministry of Sport acts as the supreme regulatory authority, responsible for formulating national sports policies, supervising clubs and federations, ensuring financial and administrative compliance, and upholding governance and transparency across the sector. The Saudi Olympic and Paralympic Committee serves as an independent body representing the Kingdom internationally, overseeing national federations, and ensuring alignment with global Olympic principles and standards. National sports federations function as the executive link between the Olympic Committee and clubs, organizing competitions, issuing technical and disciplinary regulations, and ensuring the application of international rules in each sport. The Saudi Pro League stands as a leading example of modern sports governance, operating as an independent entity managing the Roshn Saudi League, its commercial rights, broadcasting, and ensuring clubs’ adherence to financial and administrative professionalism. The Saudi Sports Arbitration Center (SSAC) represents the judicial arm of sports justice, serving as an independent body for resolving sports-related disputes. It enjoys full administrative and financial autonomy, with decisions that are final, binding, and enforceable, covering disputes between clubs, players, coaches, and agents, as well as appeals and contractual conflicts. Saudi sports clubs are divided into two types: public non-profit clubs, supervised and supported by the Ministry of Sport, and private sports companies, governed by the Companies Law under the Ministry of Commerce, yet subject to the Ministry’s technical oversight. This unique institutional framework forms a clear hierarchy ensuring harmony across the system: Ministry of Sport → Olympic Committee → Sports Federations → Clubs, reflecting a balance between governmental oversight and sports independence, and embodying integrity, governance, and sustainability. Sports in Saudi Arabia have evolved from recreational activity to a strategic, regulated sector contributing to a thriving national economy under Vision 2030. Faris Alaradi Legal Affairs Sr. Manager Al-Ittihad Club Company

Global Athletic Sponsorships: Financial Considerations and Strategies By Panayiotis Constantinou, The Sports Financial Literacy Academy, Nicosia, Cyprus Introduction Sponsorships are no longer just about logos on jerseys. In today’s globalized sports economy, athletes are brand partners, equity holders, and international influencers. Whether you are a tennis player with deals across three continents or a footballer negotiating image rights in multiple tax jurisdictions, global sponsorships are a powerful tool—but they also require serious financial strategy. The opportunity is huge. From apparel and nutrition to fintech and lifestyle brands, sponsors want athletes with reach. But global deals come with global complications—currency risk, cross-border taxation, and brand alignment challenges. This Post explains (...). For the entire post, see: https://lnkd.in/exD8u9zp

𝐓𝐡𝐞 𝐮𝐩𝐫𝐢𝐬𝐢𝐧𝐠 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 𝐏𝐫𝐞𝐦𝐢𝐞𝐫 𝐋𝐞𝐚𝐠𝐮𝐞 — 𝐀𝐟𝐫𝐢𝐜𝐚𝐧 𝐂𝐨𝐩𝐲 : 𝐓𝐡𝐞 𝐓𝐚𝐧𝐳𝐚𝐧𝐢𝐚𝐧 𝐍𝐁𝐂 𝐏𝐫𝐞𝐦𝐢𝐞𝐫 𝐋𝐞𝐚𝐠𝐮𝐞. While many African football leagues grapple with a credibility gap that repels major sponsors, the Tanzanian NBC Premier League (TPL) is scripting a compelling counter-narrative. The league's recent multi-year, multi-billion shilling sponsorship deals with brands like NBC Bank and Azam TV aren't just a stroke of luck; they are the direct result of a systemic overhaul that other leagues on the continent should be studying closely. The visible success is impressive: a ten-year broadcast deal worth over $97 million and a title sponsorship that injects billions of shillings into the league and its clubs. This financial influx has led to greater stability, timely salary payments, and an improved on-field product that's attracting better talent. But these are just the symptoms of a much deeper, more strategic transformation. 𝐓𝐡𝐞 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐢𝐬 The core challenge for many African leagues is a vicious feedback loop: a lack of transparent governance erodes sponsor trust, leading to underinvestment. This financial instability compromises the quality of the league and its administration, which further diminishes its commercial appeal. Data is unreliable, and potential partners see more risk than opportunity. Increased investment from broadcasters like Azam TV professionalized the league's visibility. This higher quality broadcast product, which now rivals international standards in its coverage of major derbies, amplified the league's reach and fan engagement. A more engaged and visible fanbase then becomes a highly attractive asset for sponsors, leading to bigger deals and further investment. This cycle is now self-reinforcing. Furthermore, the league has benefited immensely from the innovative approaches of its leading clubs. Take Yanga SC's fan ownership and engagement model. By transforming the club into a publicly and privately owned entity, they gave fans a tangible stake in their success. This wasn't just a sentimental gesture; it was a strategic move to build a loyal, financially invested consumer base. The next horizon is to leverage this growing platform to attract a more diverse portfolio of international brands beyond the traditional telecom and banking sectors. For executives of other African football leagues, the question is this: What is the single most significant step you can take in the next six months to improve your league's governance and transparency to a level that would attract a ten-year broadcast partner?

The International Betting Integrity Association (IBIA) has unveiled a new five-year initiative entitled Mission 2030, that seeks to further advance its contributions to global sports betting integrity.  https://lnkd.in/dkg4-UBs

⚽The way fans are engaging with sports is leading to a new business model that allows buyers and federations to maximise the value of produced content, which is now layered instead of universal. 💰Sports rights fragmentation is transforming from a challenge to an opportunity for a healthier, more dynamic, and inclusive sports media ecosystem. Our latest research shows an interesting pattern in sports rights deals in 2024. Approximately 2% of all deals have transitioned from traditional broadcasters to newer platforms like streaming services and D2C offerings, a movement that is rapidly accelerating. 📈This has led to platforms like YouTube securing more sports rights than any other single outlet in many territories, particularly within Tier 2 and Tier 3 sports. Read more in the article at SVG Europe to understand how this evolution is creating new commercial potential and leveling the playing field for smaller federations. 👇

Bahrain Sports Channel Prepares for Historic Asian Games Coverage Media Committee – Asian Youth Games 2025: As the Kingdom of Bahrain gears up to host the Asian Youth Games from October 22 to 31, 2025, Mr. Ali Hussain, Director of Sports Media, has confirmed that Bahrain Sports Channel will take on the monumental task of broadcasting the largest sporting event in the history of Bahrain. He emphasized that the coverage will be comprehensive and unprecedented in both scale and content. Hussain stated that television broadcasting will be the backbone of the media coverage, explaining, “Both Bahrain Sports Channel One and Two will broadcast the events live every day. We have allocated seven live broadcasts daily to cover 26 sports throughout the competition, featuring both men’s and women’s categories.” He added that the plan includes live coverage of more than 145 competitions across various media platforms, reflecting the significant efforts made to showcase this continental event in a manner befitting Bahrain’s stature. The Director of Sports Media also noted that the coverage will not be limited to live broadcasts; it will include both live and recorded programs to enhance audience engagement. “Daily morning and evening studios will be aired to keep pace with the tournament’s developments, highlighting key results and analyses with contributions from a select group of experts, stars, and sporting champions. Additionally, recorded programs will showcase behind-the-scenes footage, fan voices, and highlight the most memorable moments from the competitions.” He confirmed that all finals, along with the opening and closing ceremonies, will be broadcast live across Bahrain Sports Channels. He added, “The broadcasting plan has been developed according to the highest standards of professional excellence, utilizing all available human and technical resources. Daily reports and highlights will be aired throughout the day to ensure comprehensive coverage of the tournament in every Bahraini home" #Bahrain #BAYG #AsianGames #OCA #BahrainOlympic #BOC #Bahrain2025 

According to a recent Forrester report, 76% of marketers who spent on sports sponsorships said they found it difficult to determine ROI. Seventy-six procent. Let that sink in. 3 out of every 4 marketing executives who are active in sport sponsorship, find it difficult to measure and determine the ROI. Yet the report suggests that the majority of respondents did agree that they saw business growth linked to their sport sponsorship. But how did they measure that? Is that based on gut feeling? Something needs to change. Measuring the impact and ROI of your partnerships is no longer optional, it needs to be at the heart of a true partnership. The rights holders and teams who are able to showcase the full impact to their partners will be the long term winners. Thanks to Oliver Wolfs for bringing this research to my attention. We recently set up a research to see how Belgian brands are doing in terms of sponsorship evaluation and how they perceive the current market. It's safe to say that there is a lot of work to be done.. More on that very soon.

The International Betting Integrity Association (IBIA) has announced the rollout of Mission 2030, a new five-year strategy to strengthen its role as the global standard for sports betting integrity.