Shopify and OpenAI partner for e-commerce disruption

Despite the recent significant news below, I do not see #agenticcommerce as the ‘death of brands’. Yes, for lower value (financial and emotional) products, the types of items you may buy on Amazon periodically, agenetic will appeal, but for other purchases with a strong emotional connection, brands still have their place; after all is this not why brands have been investing in building appeal and loyalty through emotional connections all these years? In a future threatening to outsource every decision to robots, human emotion has never been more important.

ChatGPT just became a shopping platform. And if you're in ecommerce, this changes everything. OpenAI rolled out Instant Checkout this week. Now users can browse, discover, and buy products without ever leaving ChatGPT. No redirects. No switching tabs. No friction. Right now, it's live for Etsy sellers and rolling out to over a million Shopify merchants including Glossier, Skims, and Spanx. Here's why this matters for your business: Search behavior is shifting. People aren't just typing product names anymore. They're having conversations. "I need a gift for my sister who loves minimalist jewelry and sustainable brands." "What's the best standing desk for someone with back pain under 500 dollars." These aren't search queries. They're conversations. And ChatGPT is designed to handle exactly this. The platform has hundreds of millions of users who are already asking for product recommendations. Now they can complete the purchase in the same place. This is what agentic commerce looks like. AI doesn't just recommend. It facilitates the entire buying journey. For merchants, the opportunity is clear: Your products need to be where these conversations are happening. Because if someone asks ChatGPT for recommendations and your competitor shows up with Instant Checkout enabled, you just lost that sale. OpenAI built this with Stripe and open-sourced the Agentic Commerce Protocol. That means businesses can start building integrations now. The brands that move fast here will have first-mover advantage in a completely new commerce channel. Think about it. Amazon dominated because they owned search and checkout. Google dominated because they owned discovery. Now AI platforms are positioning to own the conversation, discovery, and transaction all in one place. This isn't replacing traditional ecommerce. But it is adding a new layer to how people shop online. And the question every brand needs to ask is: Are you going to be part of this shift or watch it happen? The integration is already live. The users are already there. The buying behavior is already changing. What's your move? #Chatgpt #AIshopping #AIinshopping #Kramate

For decades, product design has been about layers of interfaces: menus, buttons, endless clicks. Every new feature meant a new screen, a new flow, another layer between user and action. Now we’re witnessing a quiet but powerful shift those layers are dissolving into something simpler. ChatGPT isn’t just a chatbox anymore. With Shopify, Etsy, and Stripe built right into the flow, commerce is merging directly into conversation. A million+ merchants are no longer “behind” websites or apps they’re right there in the dialogue. #productdesign

🚨 ChatGPT just made online shopping a whole lot easier. Users in the U.S. can now buy products from Etsy without ever leaving the chat. Shopify stores like 𝘎𝘭𝘰𝘴𝘴𝘪𝘦𝘳, 𝘚𝘬𝘪𝘮𝘴, 𝘚𝘱𝘢𝘯𝘹, and 𝘝𝘶𝘰𝘳𝘪 will also be added soon, giving shoppers access to over a million merchants. Here’s how it works: If you ask ChatGPT for gift ideas or the best sneakers for work, it will not only suggest products but now also let you hit “Buy” right there in the conversation. You can pay with Apple Pay, Google Pay, Stripe, or a credit card, and the order goes straight through to the seller. This is bigger than it sounds. For years, Amazon and Google controlled how people discovered and bought products online. If shoppers start making purchases inside chatbots instead, the balance of power could shift. Suddenly, AI tools become the new storefronts. OpenAI says the products shown in ChatGPT are based only on relevance, not ads, and that merchants will pay a small fee when purchases are made. The company is also open-sourcing the technology behind this system, which makes it easy for more businesses to plug into ChatGPT’s shopping flow. Stripe, which powers the payment system, put it best: 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘢𝘣𝘰𝘶𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘪𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘧𝘰𝘳 𝘢𝘯 𝘈𝘐-𝘥𝘳𝘪𝘷𝘦𝘯 𝘸𝘰𝘳𝘭𝘥. The future of shopping may no longer start with a search bar. It may start with a conversation. What are your thoughts on this? ------- Source: TechCrunch

💬 Drunk shopping just got a terrifying upgrade. I’m joking (…kind of 😅). But this new announcement from OpenAI about agentic shopping inside ChatGPT really is another level of convenience, and another level of risk. For the first time, millions of shoppers will be able to discover, compare, and buy products without ever leaving a chat. Apple Pay, Google Pay, Stripe, all right there in the conversation. This isn’t just “one-click checkout.” This is “one-prompt checkout.” And as someone who’s as guilty as anyone of convenience-first behaviour, I get the appeal. But it’s worth pausing to think about what’s shifting under the hood: 🔐 Security trade-offs Each time we reduce friction, we increase the surface for manipulation and fraud. If the AI agent becomes the storefront, the comparison shopping and multiple-source verification we’re used to in a browser disappear. Trust and transparency become the new currency. ⚖️ Intent vs. output We’re no longer only asking “Is this the right product?” We also need to ask, “Is this AI recommending based on my needs, or based on hidden incentives?” Without guardrails, recommendation engines can quietly reproduce bias, steer purchases, or even be exploited by attackers. 🌍 Opportunity and responsibility On the upside, this shift could open commerce to people who’ve struggled with traditional e-commerce interfaces, or who need more conversational support. But it also risks excluding those who can’t or won’t trust an AI agent with their payment details. We need to build for both groups. 🛠 Build the protections now We’re not coaxing inclusion out of an entrenched system yet, this space is still emerging. That means we have a rare chance to bake in accessibility, transparency, and robust security at the foundation rather than bolt it on later. It should be treated as critical infrastructure, not just a feature add-on. This isn’t just another shiny convenience tool, it’s a paradigm shift in how commerce is mediated. If we want the benefits without the harms, we need clear standards, regulatory guardrails, and strong security practices now, while the paint is still wet. ✨ What do you think? Does “one-prompt shopping” excite you, worry you, or both? #AI #AISecurity #AIGovernance #ResponsibleAI #Ecommerce #AgenticAI #TrustAndSafety #Inclusion #Transparency #TechForGood

This could be the end of advertising, design (beyond product design, although that will become less important as well) and UX. And the beginning of the most powerful monopoly the world has ever seen.

🚨 The future of eCommerce just arrived—and it's happening inside your AI conversations. OpenAI just dropped a bombshell: ChatGPT users can now shop directly from Etsy sellers without ever leaving the chat. Shopify's 1 million+ merchants are coming next. This isn't just another tech update. This is the biggest shift in online shopping since mobile commerce. Here's why this changes everything: ✅ Zero friction shopping. No more bouncing between apps, websites, or checkout pages. Discovery to purchase happens in one conversation. ✅ 700 million weekly ChatGPT users become instant shoppers. That's a massive new sales channel that didn't exist yesterday. ✅ AI-powered personalization at scale. ChatGPT can understand exactly what you want and find it instantly—no more endless scrolling through product pages. The market already gets it: • Etsy stock jumped 16% • Shopify surged 6% But here's what most people are missing: This isn't just about convenience. It's about fundamentally changing how customers discover and buy products. Imagine asking ChatGPT: "I need a unique gift for my coffee-loving sister" and being able to browse, compare, and purchase handmade mugs from Etsy sellers—all without leaving the conversation. That's not the future. That's today. For eCommerce businesses, the question isn't whether this will impact you—it's how quickly you'll adapt to this new reality. What's your take—will conversational commerce become the new standard for online shopping?

#ChatGPT is starting to kill traditional search engines, e-commerce is changing. GEO and ranking on AI chat bots is becoming more and more important. With ChatGPT’s new Shopify integration, imagine this 👇 You: “Show me waterproof riding gloves.” ChatGPT: “Here are Axor Waterproof Riding Gloves breathable, reinforced palms, ₹1,800. Tap to purchase.” You: Cha-ching! 💸 No Google search. No 5 tabs. No abandoned carts. Just a conversation that converts. 💡 Why it matters for Shopify merchants: Conversational commerce = fewer clicks, more impulse buys. You own the data, branding, and follow-ups. Zero extra work, just keep your product catalog clean. The Shopify × ChatGPT shopping integration is still rolling out. According to Shopify’s September 29, 2025 announcement, “Rollout is coming very very soon”. Only an initial subset of U.S. users (Plus, Pro, Free) and select merchants have access so far broader availability is on the way ♻️ Repost to tell others. Follow Anshul for more.

Shopify recently stepped into ChatGPT.  We just took it everywhere else your customers actually shop. We’ve launched our Shopify AI integration and the response has been staggering. Imagine giving local businesses an AI receptionist that answers live product questions on phone calls using real-time inventory, offers personalized buying advice on WhatsApp, builds carts and pushes checkout links in real time. Built on Anthropic’s MCP, Vendasta's new Shopify connector turns AI into a frontline sales team: Instead of sending customers away from their conversation with you, we put full store intelligence directly into every touchpoint.   ✅ Phone.  ✅ SMS   ✅ WhatsApp  ✅ Web chat And the timing is perfect. 98% of business leaders say poor customer experience impacts revenue and 94% of organizations are already using AI in marketing. We're building for the 3 billion people on WhatsApp, the millions calling your clients daily, and every SMS thread that could close a sale. At Vendasta, we work to meet customers where they already are, not where some think they should be. Check it out in the link in comments. #ConversationalCommerce #Shopify #AI #Anthropic #Ecommerce

You can now shop directly in ChatGPT - here's what you need to know about the rollout: - It's now live on Etsy, with rollout to Shopify stores happening soon - It's currently only available in the US, but will be rolled out to other markets soon - Only single-item purchases are supported currently, although multi-item purchases are in the works - OpenAI have worked with Stripe to create the open-source Agentic Commerce Protocol, so that other merchant partners and ecommerce platforms can now start building their own integrations to shop in ChatGPT Full info here: https://lnkd.in/ebc7WARC While this is going to get a lot of buzz in the digital world, it'll be interesting to see the level of take-up IRL - consumer trust in AI will need to grow first before this takes off in my opinion.