Simply.TV’s Post

The next big UX shift in TV isn’t just about content — it’s about control. Daniel Rühmann's latest piece on Simply Markers nails it: broadcasters and operators are finally closing the experience gap with global streamers by using real-time EPG correction, skip markers, and content chapters to make viewing feel effortless. From an ad tech and data perspective, this is huge. Every marker creates a new signal — where viewers skip, rewatch, or tune out — powering smarter ad placement, improved measurement, and better personalization. For broadcasters and measurement partners, it’s a win-win: better UX for the viewer, better data for the business. The future of TV isn’t just about what we watch — it’s about how seamlessly we experience it. #AdTech #BroadcastInnovation #CTV #UserExperience #DataDrivenTV #SimplyTV

The Future of Emotional OS in the Streaming Economy Global streaming platforms have mastered efficiency. Every swipe, skip, and scroll feels seamless. But even with near-perfect usability, users still churn. Why? Because usability doesn’t equal emotional connection. Over the past decade, streaming services have optimized for speed and access, but stripped away the emotional resonance that makes people stay. The more “frictionless” the experience becomes, the less it feels alive. Today’s real advantage isn’t faster interfaces. It’s deeper emotional memory. An Emotional OS redefines this foundation. It helps platforms move beyond delivering content to delivering connection, aligning experiences with how users actually feel. By decoding emotional states and responding in real time, platforms can transform from utilities into living ecosystems that adapt to each listener’s subconscious rhythm. 👉 Read the full analysis → https://lnkd.in/guGijXdy 👉 Explore how RARI is building this Emotional OS → https://www.rari.one/ Follow for more insights on the future of emotional technology.

Though this year's IBC - International Broadcasting Convention has come and gone, we're still reflecting on what we learned – including fresh takes on the future of AI-powered personalisation and content discovery. ⚡ At the show, editor Verity Butler spoke with Synamedia's Steve Lock, who shared insights on industry trends, the challenges faced by streaming services and how Synamedia's solutions – such as an enhanced user experience and AI-powered hyper-personalisation – can help providers maximise their ROI. 📹 Watch the full IBC interview: https://lnkd.in/enW4pFEY #AI #ContentDiscovery #IBCShow #UX #Streaming #MediaTech

📉 Streaming is in crisis: Too many subs. Not enough value. Users leaving. 🚪 ⚡ Bolt+ fixes this crisis in the following ways: 💬 Interactive Chat = community 🛒 Peronalised Shop = real value 🤖 Immersive AI = smarter discovery 🎁 User Rewards = loyalty Retention > acquisition. Immersive > passive. The future of TV = Bolt+. 📺 https://boltplus.tv/home #StreamingInnovation #UserRetention #FutureOfTV #MediaInnovation #BoltPlus

🌟 Dive into the Future of Video Technology with H.265/HEVC! 🎥 In today's rapidly evolving digital landscape, video quality and streaming efficiency are more critical than ever. The H.265, also known as High Efficiency Video Coding (HEVC), is set to revolutionize the way we experience video content. Whether you're a content creator, streaming enthusiast, or tech-savvy professional, understanding the power of the H.265 codec is essential. 🚀 Why Choose H.265? 1️⃣ Superior Quality: Enjoy enhanced video clarity without compromising on visual fidelity. H.265 delivers stunning image quality, offering richer colors and sharper detail, ensuring that every viewing experience is nothing short of spectacular. 2️⃣ Improved Compression: With up to 50% better compression than its predecessor, H.264, HEVC reduces file sizes significantly. This means smoother streaming and faster downloads, all while conserving bandwidth. Efficient, effective, and extraordinary! 3️⃣ Seamless Streaming: Say goodbye to buffering! HEVC transforms the way media is delivered across the internet. Its optimized compression ensures a smoother and more reliable streaming experience, even on slower network connections. 4️⃣ Future-Ready Technology: Get set for the next wave of 4K and 8K video. As demand for high-definition content explodes, HEVC is at the forefront, providing a scalable solution that meets the growing needs of producers and consumers alike. 5️⃣ Broad Application: From broadcasting to mobile streaming, gaming to professional media production, H.265 is versatile enough to handle any video challenge. Whether on your smartphone, tablet, or home theater system, experience audiovisuals like never before. Transform your digital experience and elevate your content with the unparalleled capabilities of the H.265/HEVC codec. Stay ahead of the curve and embrace the future today. Connect with me to explore how this cutting-edge technology can enhance your projects and business opportunities! 👉 Start your journey into advanced video technology now! #VideoTech #H265 #HEVC #StreamingRevolution #FutureOfVideo #TechInnovation #DigitalTransformation #EnhancedViewing #4K #8K #ContentCreation #VideoStreaming #TechTrends #HighEfficiency #InnovativeSolutions #MediaTech #FutureReady #DigitalExperience #VideoOptimization 🌐 Join the conversation and share your insights on how H.265 is transforming your video experiences. Let's connect! 🤝✨

Streaming Success = Smart Curation In streaming, metadata is the new UX. Discoverability is the new engagement. In today’s OTT landscape, content alone isn’t king — curation is. The real power lies in how platforms organize, tag, and recommend content to viewers. The article “Streaming Isn’t Just a Content Business — It’s a Curation Business” by The Streaming Wars highlights this shift. It’s not just about having a deep library — it’s about making that library discoverable, relevant, and personalized. Here’s where partner platforms excel: - Gracenote, Nielsen Company – Provides deep metadata and IDs that power universal search, content linking, and cross-platform discoverability. - ContentWise – Specializes in AI-driven personalization, dynamic UX adaptation, and contextual recommendations. - ThinkAnalytics – Builds behavioral taste profiles to deliver smarter, session-aware recommendations. - Vionlabs – Tags content by mood, tone, and pacing using AI — enabling deeper personalization beyond genre. - Quickplay – Enables dynamic metadata enrichment and scalable content delivery. #StreamingTech #OTTInnovation #ContentCuration #MetadataMatters #RecommendationEngines Discoverability isn’t a feature — it’s the foundation.

3 Mistakes Streaming Platforms Keep Repeating Here are 3 loyalty mistakes global streaming platforms still make: 1️⃣ Treating users as data points, not emotional beings. 2️⃣ Over-optimizing algorithms while ignoring human states. 3️⃣ Competing on content instead of connection. These mistakes keep platforms efficient, but forgettable. RARI’s Emotional OS fixes this by weaving emotional intelligence into the core of experience design. It helps platforms understand not just what users do, but how they feel while doing it. Because real loyalty doesn’t come from content catalogs. It comes from emotional continuity. 👉 Read the full breakdown → https://lnkd.in/guGijXdy 👉 Explore RARI’s Emotional OS → https://www.rari.one/

Real-Time Interaction: Systems That Don’t Keep Users Waiting Real-time data streaming isn’t just about being fast anymore — it’s the foundation of modern user experience. Systems that react instantly make interactions smoother, more human-like. At Darkcore, we don’t just monitor data — we orchestrate it. With real-time user interaction systems, brands can now make an impact in just seconds. 🔗 https://lnkd.in/dJzdy-K2 #Darkcore #RealtimeData #UserExperience #DataStreaming #TechInnovation

🚀 The digital media industry is transforming at lightning speed! From streaming giants to AI-driven content creation, the landscape is evolving to meet new consumer demands and technological advancements. Check out this insightful article from Expansion Solutions Magazine on how innovation is shaping the future of digital media. 🌐💡 #DigitalMedia #Innovation #MediaTrends by John Boyd, Jr. Read more: https://lnkd.in/efqzGK3d

Blue AI Technologies™ has developed a fully operational Simulcast Live Engine capable of simultaneous multi-platform broadcasting through secure cloud-native architecture. The system represents a scalable foundation for AI-driven media distribution, immersive advertising, and interactive sports streaming. Founder Lionel Thomas Hurd designed and coded the entire orchestration stack independently, integrating AWS security layers and real-time telemetry for enterprise-grade deployment.