How do you build a premium, multi-location brand during unstable times in the country? This is the question that Ilia Kenigshtein, founder of Creative States, answers every day. He's built a network of high-concept spaces across Ukraine—from a Gilded Age hotel theme to a modern Hogwarts—all of which require flawless execution. Running a business like this, especially now, means operational efficiency isn't just a goal, but the foundation for survival and growth. Every minute spent on manual tasks is a minute not spent on the member experience or strategy. In the video below, Ilia shares a key part of his operational playbook: the software that helps his team work faster and manage their unique spaces effectively. It’s a powerful look at how the right internal systems allow a team to focus on building a world-class brand regardless of the circumstances. You can find a full case study on Spacebring/case studies.

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