Premier League to discuss DTC adoption after in-house broadcast move

📢 How we calculate Media Value (and what it actually means) Views show who watches. Media Value shows what that viewership is worth. 💵 We’ve made our Media Value metric publicly available across the entire Esports Charts tournament database, accessible in any tournament — the first time this sponsorship benchmark has been made available to everyone in the esports industry. In simple terms: 👉 If a brand had to pay for all the time its logo (1% of the screen) was visible during a broadcast — what would the bill look like? That’s what Media Value answers. How it’s calculated: 👀 Average viewers per language/region ⏱️ Total broadcast time → converted into 30‑second ad slots 💵 Regional CPM rates (real ad market costs) 🎯 Logo visibility (standardized at ~1% of the screen) We run this for each language broadcast, then sum it all up → one clear dollar figure. Why it matters: ✅ Standard benchmark to compare tournaments ✅ Shows how regions & languages affect sponsorship value ✅ Helps organizers & brands evaluate worth more transparently ⚠️ One note: Media Value is just a baseline. Real sponsorship packages often include much more — VOD, product placements, activations, integrations. Still, it’s a big step toward making esports sponsorship more understandable, transparent, and comparable across the industry. #EsportsMediaValue #EsportsAnalytics #EsportsSponsorship #Transparency #MediaValue #EsportsMarketing

❓ How can support from betting companies contribute to the long-term development of sports? ⚽ As global sports continue to tighten restrictions on betting sponsorships, one important voice is often left out of the debate — the operators themselves. 🎙️ In an exclusive interview with Insider Sport, Aelita Chilingaryan, PR & Communications Manager at TotoGaming, offers a rare inside perspective on how these regulatory shifts are reshaping the landscape — and why sustainable partnerships still matter. Read the full conversation at the link below #SportsSponsorship #BettingIndustry #ResponsibleGaming #SportsBusiness #TotoGaming #InsiderSport #PartnershipsThatMatter #iGaming #SportsDevelopment

⚽The way fans are engaging with sports is leading to a new business model that allows buyers and federations to maximise the value of produced content, which is now layered instead of universal. 💰Sports rights fragmentation is transforming from a challenge to an opportunity for a healthier, more dynamic, and inclusive sports media ecosystem. Our latest research shows an interesting pattern in sports rights deals in 2024. Approximately 2% of all deals have transitioned from traditional broadcasters to newer platforms like streaming services and D2C offerings, a movement that is rapidly accelerating. 📈This has led to platforms like YouTube securing more sports rights than any other single outlet in many territories, particularly within Tier 2 and Tier 3 sports. Read more in the article at SVG Europe to understand how this evolution is creating new commercial potential and leveling the playing field for smaller federations. 👇

FanDuel has renewed its broadcast partnership with Euroleague Basketball, extending the agreement through 2028. The multi-year deal ensures that the premier European basketball competition remains free-to-air for audiences in the United States. https://lnkd.in/dKyegTeS

Daily fantasy sports operator PrizePicks has secured National Futures Association approval under its subsidiary, Performance Prediction II, allowing the company to enter the predictions market. https://lnkd.in/ezwJu992

DraftKings has partnered with NBCUniversal in a multi-year agreement for exclusive integrations and sponsorships across top sports events, from NBA and NFL to NCAA and PGA broadcasts. The deal also covers Super Bowl LX, NBA All-Star Weekend, and the 2026 FIFA Men’s World Cup. https://lnkd.in/e7vjkbz8

The sports industry has always thrived on ticket sales, merchandise, media rights, and sponsorships for traditional, transactional revenue models. But the game is changing. Fans today don’t just want to watch their teams. They want to connect, engage, and belong. The future of revenue in sports lies in: Personalized digital experiences Direct-to-fan platforms Exclusive content Real-time engagement across social and streaming The winners in this new era won’t be those who can sell the most seats but those who can build the strongest fan relationships. Because when you build a community revenue will follow. What’s your take? Are sports brands doing enough to move from transactional to relational thinking? #SportsBusiness #FanEngagement #FutureOfSports #SportsTech #DigitalTransformation #CommunityEconomy

The National Football League (NFL) has reshaped how younger audiences experience sports. #sportsmarketing By: - Elevating flag football for women and youth, with the sport now set for #LA28 - Partnering with creators around the Draft and other major events - Expanding globally through streaming partnerships - Humanizing players to build authentic connections This is how you reach Gen Z and Gen Alpha: inclusivity, creativity, and digital-first engagement. For advertisers, aligning with this shift is one of the smartest plays available. The audiences you want are already there.

Fantasy sports platform Dream11 is shifting to a free-to-play model, supported by ads and sponsorships, following a recent ban on real-money online gaming in India. With a massive user base of 250 million, the platform is now offering brands the opportunity to engage a highly-active, high-value audience through integrated gameplay rather than passive placements. This strategic pivot allows Dream11 to maintain user engagement while providing a new, high-impact channel for advertisers. To read the full story, click the link in comments. #FantasySports #DigitalAdvertising #Sponsorship

Vertiqal Studios (TSX:VRTS) signs a content partnership agreement with the National Football League (NFL). Vertiqal owns North America’s largest gaming and lifestyle network on social media, including more than 200 million followers across more than 200 channels. https://lnkd.in/gRfvQwmQ #sports #football #socialmedia #contentcreation #stocks #investing