Sports partnerships aren’t just about visibility — they’re about alignment, values, and shared ambition. If you could align your brand with any sport or team, who would it be — and why? Let’s talk about what makes the perfect partnership. Elite by name. Elite by result. #EliteSportsPartnership #SportsMarketing #StrategicPartnerships #BrandAlignment #SportsBusiness

Highlights from the World Football Summit 𝟮𝟬𝟮𝟱 - 𝗠𝗮𝗱𝗿𝗶𝗱 𝗘𝗱𝗶𝘁𝗶𝗼𝗻, where we bagged the '𝗠𝗼𝘀𝘁 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗦𝘂𝗽𝗽𝗹𝗶𝗲𝗿' award, presented by SportsTechX. 💜 A huge thanks to RSC Anderlecht and Sunweb Group for building this visionary case, believing in us and for showing how first-party data collaboration can truly reshape sponsorship measurement. 🙌 Our mission is simple: to help sponsorships become the ultimate growth channel for brands, agencies and rights holders. If we can measure and activate them with the same precision as big advertising platforms, more marketing budgets can stay and flow in sports. Visit www.wehave.io to try our award-winning platform for measuring and tracking sponsorships impact around real business outcomes. #sponsorshipmeasurement #brandpartnerships #rightsholders #footballsponsorships #sponsorships #datacleanroom #sportssponsorship #sportstech #sponsorshiptechnology #sportsmarketing #brandactivation #sponsorshipsimpact #sponsorshiptracking #sponsorshipROI

The Olympic Games are more than just a global celebration of athletic excellence — they’re one of the most valuable brands in the world, valued at over $150 billion. Those five iconic rings don’t just represent unity and competition; they symbolize one of the most powerful examples of brand value creation in history. In this video, we explore how the Olympics turned global passion for sports into a multi-billion-dollar business through sponsorships, broadcasting rights, and long-term brand partnerships. Whether you’re a business owner, marketer, or investor, this video offers insights into how brand valuation works on a global scale — and what makes the Olympics one of the most profitable events in the world. 🔔 Don’t forget to like, comment, and subscribe for more business, branding, and valuation insights! 📢 Which Olympic sponsor do you think benefits the most? Let us know in the comments! ⬇️ CONNECT WITH US - Official website: https://valueteam.com.sg/ - Email us: info@valueteam.com.sg - LinkedIn: https://lnkd.in/gNt57kZm - Facebook: https://lnkd.in/eXat5GVk - Instagram: https://lnkd.in/gvMuf9KY 🔔SUBSCRIBE ON YOUTUBE https://lnkd.in/gsruk8kT  #Olympics #BrandValuation #OlympicRings #GlobalBrand #SponsorshipDeals #BroadcastingRights #BrandStrategy #BusinessValuation #MarketingInsights #CorporateBranding #ValuationStrategy #BusinessGrowth #BrandEquity #InvestmentInsights #FinancialStrategy #MarketingSuccess #GlobalEconomy #SportsBranding #BusinessFinance #ValueteamSingapore

What if NBA teams sold front-of-shirt space instead of smaller patches? For this week’s Sponsor Swap, we’re not rethinking sponsorships — we’re rethinking placement. Around the world, front-of-shirt branding is a multi-billion-dollar asset. So what if the NBA followed global football’s lead — and cashed in? With nearly every jersey patch already sold, teams are looking to commercialize what’s next. Could this be the league’s next frontier? An asset built for the highlights era. One that moves from courtsides into culture. And one that could appeal to betting partners being pushed off Premier League kits. At 575 Partners, our Sponsor Swap series explores how smarter sponsorship design — and smarter storytelling — can unlock new value for brands, rights-holders, and investors. #SportsBiz #NBA #Sponsorship #Marketing #BrandStrategy #SponsorSwap

Check out the post below — it’s a look at how Kinetica’s localized sports intelligence helps rights holders and brands find their next edge in partnerships.  Our data underpins a market focused approach which delivers rights holders a new and powerful way to communicate their value, demonstrate fit with current and potential partners and new ways to activate in the communities where participants and fans live

What does the future hold for Sporting Partnerships? 🤝 The landscape of Premier League front-of-shirt sponsorship is changing fast. With the betting sponsorship ban soon coming into effect, clubs are having to rethink what partnership truly means and who they want to align with. It’s a shift that could reshape how clubs tell their stories, connect with fans, and build brands that go beyond short-term visibility (which Harry Lynch also recently explored in post about the evolution of the modern-day Badge). I was listening to Episode 2 of the Sporting Group International The Deal Room Sport podcast this morning, which explored how the focus is moving toward partnerships grounded in authenticity, purpose, and shared values. At Sporting Jobs, we see the same principles at play every day. The best long-term relationships, whether between clubs and sponsors or clients and candidates, are built on alignment, trust, and genuine collaboration. So as the sponsorship landscape evolves, maybe the question isn’t “Who can pay the most?” but “Who fits us best?” Or is that just a fantastical way of thinking in the modern game? 🤔 #SportingJobs #CareersInSport #Partnerships #Sponsorship

A big thank you to Michael Ridley for his insightful take on brand marketing in the context of the MLS, and to Lynsey Hooper for facilitating such a thoughtful conversation. Thank you to Global Institute of Sport for hosting the conversation. What stood out to me was how clubs like Atlanta United FC are not just sports teams—they are cultural storytellers, drawing from their city’s creative fabric (think Marvel movies shot in Atlanta or Beyoncé’s album created there). This approach shapes how fans connect with the club and deepens engagement beyond matchday. Hearing insider perspectives on the “Beckham Effect” at Inter Miami, and Messi’s influence on culture and consumption, was a reminder that sport is more than just a game—it’s a mirror of culture, community, and identity. My key takeaway: when clubs truly understand their fans in context, they unlock deeper, more sustainable engagement. #SportsBusiness #FanEngagement #MLS #SportsMarketing #CultureAndSport #BrandStrategy

Kings League MENA x Whisper   Kings League MENA is partnering with Whisper to ensure fans of the newest league in the Kings League global ecosystem will see a world-class product on-screen.   With credits including the Formula 1 British Grand Prix, the UEFA Women’s EURO 2022, SailGP, and the Netflix series ‘Saudi Pro League, Kickoff’, Whisper brings world-renowned quality and regional expertise to Kings League MENA.   The partnership covers full production services for Kings League’s latest regional expansion.   Kings League MENA is primed to revolutionize sports entertainment in the region, bringing its unique fusion of football and digital culture to a young, connected population hungry for new experiences. The new league is launching under a joint venture with SURJ Sports Investment, a PIF company that is driving investments aimed at elevating MENA's sporting ecosystem.   The partnership with Whisper guarantees that MENA fans will experience Kings League’s game-changing, next-generation sports content produced at the highest quality.   #KingsLeague #WeAreWhisper #MakeItHappen #EntertainmentIsEverything

Delighted to share the news that the Junior Premier League (JPL) and JPL WARRIORS has partnered with the media agency Sports Revolution, who provide digital screens and dynamic content to leading sports venues across the UK. 🤝 The partnership marks a step forward in creating new opportunities for brands and communities to engage with the game’s future stars and support the environments where young players develop and thrive. Through this collaboration, JPL branding and messaging will now feature on Sports Revolution’s nationwide network of screens, helping to share the league’s story with a wider audience while connecting brands to the most authentic and dynamic youth football platform in the country. For the JPL, the agreement represents another step in its continued growth — strengthening its position as the home of elite youth development and providing new ways for partners to align with a purpose-driven football development ecosystem that spans the UK and beyond. Great to work with Antony, Matthew and Rosie. Super excited to see where this can go. ________________________________________________ *For more information on how your organisation can get involved, or to explore partnership opportunities with the Junior Premier League, please contact Corrie Kane-Thom at corrie@jplsports.com or Charlotte Jones at charlotte.jones@jplsports.com. #partnership #media #sponsorship #football

🚨 Tottenham Hotspur Football Club Hotspur just signed one of the most ambitious sponsorships in The Premier League League history. 👉 The club has agreed a 12-year deal with Sports Illustrated (SI) and Sports Illustrated Tickets (SIT) — bringing the iconic US media brand directly into the fabric of the Tottenham Hotspur Stadium. Deal highlights: 🏟️ Stadium integration: Sports Illustrated branding across the east stand 🍸 The Cover Club: bar experience inspired by Sports Illustrated covers + Spurs history 🎟️ Club Sports Illustrated: a 3,000-seat premium hospitality hub with interactive activations 📲 Defining Moments: digital storytelling platform blending SI’s editorial voice with Spurs heritage 🌍 Rights span men’s & women’s teams, non-football events, and the F1 Drive – London attraction 💡 Why it matters - Stadium as media platform: Spurs are positioning their ground as a content and experience hub, not just a football venue. - Premiumisation: Hospitality and VIP offerings are becoming critical to club revenue models. - US growth strategy: Partnering with Sports Illustrated connects Spurs to American fans and sponsors. - New sponsorship tiers: Spurs’ launch of The Collective shows how clubs can reframe stadiums as multi-asset commercial ecosystems. ‼️ This is more than a naming-rights play — it’s a redefinition of what a stadium can be in the modern sports economy. 👉 Don’t Just Watch Sport, Understand It. Join the 365247 Newsletter for daily insights: https://lnkd.in/e4aAnA4y 📖 Read the full article here at 365247 Media: https://lnkd.in/eyfzuPWk 🫵 For Brands, Businesses and Services, feature in our posts: https://lnkd.in/egP62YtG #Tottenham #SportsIllustrated #Football #PremierLeague #SportsBusiness #Sponsorship #Stadiums #FanExperience #SportsMarketing