Waitrose's TikTok campaign boosts Easter sales with emotional ads

How do you stand out during one of retail’s busiest moments? Waitrose & Partners cracked the code on seasonal success with a TikTok campaign that combined emotion, entertainment, and effectiveness. In partnership with System1 and TikTok, Waitrose tested their Easter campaign using Test Your Ad Social and Test Your Ad Audit. The results speak for themselves: • 5.0 Star Rating (Exceptional) • 1.27 Spike Rating (Strong) • 64% Fast Fluency (Good) • +2.3% lift in purchase intent Read the full case study: https://hubs.la/Q03CLN2s0 Download the TikTok research: https://hubs.la/Q03CLLvq0