The HFSS ad ban is coming and it’s set to shake up food advertising In his latest article with The Grocer, Jon Evans explores the shift from “food porn” to brand-driven creativity. Ads that focus on emotion, story and brand assets are now even more essential to long-term impact. From McDonald's clever “Raise Your Arches” spot to influencer content, Jon shows how brands can navigate the regulation while keeping creativity strong. Read the full article here: https://hubs.la/Q03Ftjtw0
How to create impactful ads under the HFSS ad ban
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Most of my career has been spent in FMCG and The Grocer is quite literally THE publication so to have my thoughts shared here was a lovely milestone. I have also had to cope with government regulation when the sugar tax came in so having seen what happens when legislation impacts an industry I have some views on this I wanted to share. Thank you to The Grocer 🙏