Amazon's new Insights & Trends tab for sellers

How Top Amazon Brands Win With Both 1P and 3P Models Most brands choose one path. Vendor Central for scale. Seller Central for control. But the real growth happens when both work together. At Extreme Branding, we have managed hybrid setups across Amazon US and EU. The results were clear. Higher profit margins. Stronger data. Better channel control. How to make both systems work. 1️⃣ Defined Catalog Roles 1P handles core SKUs with consistent demand. 3P focuses on new launches, seasonal products, and testing pricing strategies. 2️⃣ Data Integration 1P limits insights. 3P exposes valuable data on customer behavior and keywords. Combining both creates better ad strategies and pricing models. 3️⃣ Profit Alignment Every SKU is reviewed for cost-to-serve and contribution margin. Low-margin items move to 3P. High-velocity SKUs remain in 1P for stability. 4️⃣ Operational Flexibility Vendor Central can delay purchase orders. 3P ensures steady cash flow and inventory movement. 5️⃣ Brand Integrity Managing both channels maintains pricing control. Promotions run through 3P without triggering retail conflicts. Brands that master this model grow faster and stay more resilient. Amazon does not reward those who pick sides. It rewards those who understand both systems deeply. P.S. If your brand is still tied to a single channel, message me.  I will show you how a hybrid model builds profit, stability, and control inside Extreme Branding. #AmazonFBA #AmazonVendorCentral #AmazonSellerCentral #EcommerceGrowth #BrandScaling #AmazonStrategy

Here’s what Keepa reveals - and why it’s critical for growth 👇 🔹 Price History: Track how product prices move over time — to understand trends, discounts, and competition behavior. 🔹 Sales Rank History: Identify true product demand, not just temporary spikes. 🔹 Buy Box Analysis: See which sellers win the Buy Box and when — key for pricing strategy. 🔹 Offer Count: Know how many FBA or FBM competitors are active, and when competition increases or drops. 🔹 Rating Trends: Detect how product reviews affect performance. In the chart above, you can see how the price fluctuates while sales rank and Buy Box change - revealing when to restock, adjust price, or avoid overstocking. Keepa helps you make data-backed product decisions, ensuring consistent profits and minimizing risks 📈 If you want to use Keepa to grow your Amazon business smarter and faster, let’s connect. I help sellers scale their stores with deep analytics, product research, and strategic insights. 📩 Email: ecompulse7861@gmail.com #AmazonVA #Keepa #AmazonFBA #AmazonProductResearch #EcommerceAnalytics #AmazonSeller #EcompulsePath #AmazonExpert #DataDrivenDecisions #AmazonGrowth #ProductResearch #BuyBoxStrategy #AmazonSuccess

Amazon has rolled out a beta Subscribe & Save benchmarking tool in Seller Central, giving brands a clearer view of performance trends and competitive gaps. Bailey Viguet breaks down how to use the tool for smarter pricing, inventory, and promotional strategies ahead of key sales periods.

🔑 Want to tap into the 80–83% of Amazon sales driven by the Featured Offer? Our latest blog shares expert strategies to help sellers stand out in the Amazon Buy Box, covering: - Performance matters: maintain top-tier metrics in fulfillment, returns, and response times - Fulfillment agility: blend FBA with FBM strategically for faster delivery and flexibility - Smart pricing: use dynamic repricing to win the box without sacrificing margin - Monitor & adapt: track your Buy Box share and respond quickly to algorithm shifts Plus, discover how ChannelEngine customers like EQOM Group achieved a 4.3% margin increase, 72% fewer overpriced listings, and a surge in GMV, all while winning the Buy Box. Ready to turn visibility into profitability? Dive into the full guide: https://lnkd.in/eJBHrWRg #Amazon #BuyBox #Ecommerce #MarketplaceStrategy #DynamicPricing #ChannelEngine #RetailGrowth

Your retail price on Amazon doesn’t live in a vacuum. When Amazon discounts your product, the ripple effect hits your entire retail ecosystem. In Part 2 of Winning the Price Game, Josh Cowan of Intero Digital unpacks how retail pricing strategy on Amazon defines brand value, retailer trust, and multi-channel performance. Here’s the key takeaway: 👉 Retail pricing must be protected externally—not just internally. Without tight Amazon selling policies, strong distributor relationships, and channel alignment, brands risk: ✔️Uncontrolled promotions that tank pricing across retailers ✔️Erosion of brand equity from discount-driven perception ✔️Retail partners undercutting each other in a race to the bottom Josh shares how vendors can set policies with "teeth", audit retail relationships, and maintain pricing power—without relying on Amazon to do it for them. 📉 Price erosion is not inevitable. 📈 But it demands proactive retail governance. #AmazonVendor #RetailStrategy #MAPPolicy #PriceControl #EcommerceLeadership #BrandEquity #VendorCentral #AmazonRetail #MarketplaceStrategy #AmazonAgency

Here’s a puzzle most retailers face: if you added up every product available across your stores, how many are actually accessible to shoppers on every online marketplace you sell on? The answer is rarely ‘all of them.’ Inventory systems, product data, and listing policies mean there’s almost always a gap between what’s ‘on the shelf’ and what’s ‘online’. In practice, this could be one or two forgotten SKUs - or it could be dozens of items that quietly go missing in the shuffle when catalog updates or season changes roll around. One retailer I spoke to recently found a core product line missing from Amazon for six months. No technical crisis, just an everyday mix of manual listing rules and new team members. They caught it during a routine review - but only after customers searched and left empty-handed. It’s easy to focus on growing product count but sometimes the silent opportunity is just making sure everything gets seen. Regularly “walking the (virtual) floor” and matching marketplace listings to core in-store or warehouse SKUs helps close the gap. Have you ever discovered products customers couldn’t find online, even though you knew they were in stock? What’s your process for uncovering these blind spots?

Amazon just rolled out a game-changer for sellers – the new Insights & Opportunities Dashboard Returns and recovery have always been blind spots for many brands selling on Amazon. This update now gives sellers deeper visibility into: Return performance (FBA + Seller-Fulfilled in one place) Historical weekly & monthly return trends Product-level return insights to reduce future issues Actionable recommendations based on customer feedback FBA recovery metrics on customer-returned inventory Why does this matter? Returns directly impact your bottom line, Buy Box performance, and customer trust. Having these insights allows you to spot hidden patterns, cut avoidable returns, and even recover revenue from returned inventory. At Palcify, we’ve been helping brands use data-driven strategies to: Reduce avoidable returns through listing/content optimization Update the product detail page content from the customer feedback on return information Improve recovery on FBA inventory with smarter remarketing Align operations with customer feedback loops for higher satisfaction The right insights are only valuable when paired with the right actions. That’s where many sellers struggle. Curious how you can leverage this new dashboard to turn returns into opportunities? Let’s connect — we’d be happy to share proven strategies we’ve used to help brands unlock growth while minimizing return losses. #AmazonFBA #EcommerceGrowth #ReturnsManagement #Palcify

📌 PRODUCT SPOTLIGHT There’s a silent killer that holds back a lot of marketplace sellers: operational drag. Most merchants don't struggle because of poor sales—they struggle because of chaotic fulfilment, platform silos, and the sheer complexity of managing multi-marketplace operations. One of the most impactful features we’ve built at [@base.com](https://lnkd.in/ePAcF4Ju) is our Unified Marketplace Dashboard. It gives sellers a single streamlined view of their entire marketplace presence—sales performance, orders, inventory, and customer data across Amazon, eBay, Walmart, and more. ⚡ Real-time sync ⚡ Channel-specific insights ⚡ Actionable alerts when stock is low or sales spike This isn't just a time-saver. It’s a headspace-saver. Instead of babysitting separate dashboards or jumping between spreadsheets, sellers can focus on strategy, expansion, and customer experience. As I often say: Efficient operations enable exponential growth. Learn more about how [@base.com](https://lnkd.in/ePAcF4Ju) can help. #ecommerceplatform #marketplaceselling #ecommercetools #productmanagement #multichannelretail #ecommerceseller #amazonfba #operationsmanagement #scaleyourbrand #orderfulfillment #basetech #basecom

📦 Why Having Stock in Amazon Matters More Than Ever In today’s e-commerce landscape, customer expectations are higher than ever. Shoppers on Amazon expect speed, reliability, and availability. No matter how strong your product is, if it’s not in stock—you’re invisible. Here’s why keeping stock in Amazon is crucial: ✅ Buy Box Advantage – Consistent availability improves your chances of winning and retaining the Buy Box. ✅ Customer Trust – Stock-outs not only lose immediate sales but also reduce long-term customer confidence in your brand. ✅ Sales Momentum – Amazon’s algorithm rewards sellers who can keep products in stock with higher visibility and ranking. ✅ Seasonal Readiness – Key events like Prime Day, Back-to-School, or Q4 can be lost opportunities without proper inventory planning. ✅ Brand Growth – Continuous availability helps in building repeat purchase cycles and stronger brand presence on the platform. At the end of the day, inventory is the backbone of success on Amazon. It’s not just about selling—it’s about being available when your customer is ready to buy. 🔹 Brands that invest in supply chain planning and ensure consistent stock position themselves for sustainable growth in the marketplace.

🔍 Thinking about launching your first eCommerce product? Starting small on Amazon might be the smartest way to scale: ✅ Low upfront investment-some succeed with as little as $2,000 ✅ Instant access to a massive customer base ✅ No need to build your own tech stack on day one ✅ Amazon handles logistics while you refine your product-market fit ✅ Early data can inform smarter inventory decisions ✅ Test demand before scaling into other marketplaces ✅ Brand-building can evolve alongside fulfillment maturity At Purple Cow, we help eCommerce brands not only launch, but scale across Amazon, Walmart, eBay, and more-with robust catalog and data integration strategies that drive growth. This recent success shows what’s possible with the right start. Tactics like these helped drive results → https://lnkd.in/gmC4-d-m #MarketplaceSelling #DigitalCommerce #AmazonStrategy #OmnichannelGrowth #PIMSolutions